• Korean Journal of Human Ecology
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• v.16 no.5
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• pp.957-967
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• 2007

The purposes of this study were to find the sub-factors of consumer consciousness toward well-being and to identify the variables influencing their well-being oriented consumer behaviors in the area of dietary life of married women. 579 married women were surveyed by internet portal site azoomma.com. The collected data were treated with the SPSS Windows 12.0 program and analyzed in terms of frequency, percentage, mean, standard deviation, oneway ANOVA, factor analysis, and multiple regression analysis. The findings were summarized as follow: 1. Consumer consciousness toward well-being has four sub-factors; pro-environmental attitude, personal and family health, means of business, and consciousness regarding others. 2. In the multiple regression analysis, concerns of information, price level, consciousness of personal and family health, health status, educational level explained the purchasing behavior about 25.7%. On the other hand, health status, pro-environmental attitude, consciousness of personal and family health, consciousness regarding others, and concerns of information explanined the using behaviors about 17.0%. Pro-environmental attitude, health status, consciousness of personal and family health, consciousness regarding others, and status of employment were effective variables, and explained the disposal behavior about 19.5%.

• 식품문화 한맛한얼
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• v.5 no.2
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• pp.154-156
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• 2012

편리함을 가장 큰 무기로 내세워 바쁜 현대인을 유혹하는 가공식품. 소비자들의 요구와 나날이 발전하는 식품공학의 지원사격 덕분에 '건강' 혹은 '웰빙'을 강조한 소위 기능성 가공식품들도 다양하게 선보이고 있다. 그러나 제대로 고르지 않으면 요란한 '웰빙' 문구 뒤에 숨겨진 식품첨가물의 덫을 피하기 어려운 것이 현실이다. 가공식품의 홍수 속에서 살아가는 현대인을 위해 좀 더 똑똑하게 가공식품의 선택 방법을 알아보자.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.537-544
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• 2018

The purpose of this study is to identify the impact of well-being-oriented activities of university students in liberal arts and physical education classes on happiness. First, among well-being-oriented activities, females are more likely to have eco-friendly behavior, well-being-oriented, hobby-orientation and exercise orientation, and males are more likely to be better at purchasing well-being products and mental health. Happiness was found to be higher in boys than in outer happiness, self-controlled happiness, and inner happiness. By grade, there was no difference between men and women in well-being activities, and the happiness showed that the second and third grades were higher than the first grade, while the second and third grade were higher in inner happiness. The happiness level showed that the number of students who attended three sessions showed higher level of happiness. Second, among the well-being activities of students in liberal physical education classes, external happiness shows in hobby-orientation, mental health and exercise orientation. Self-regulating shows in well-being meal, hobby orientation, mental health. Inner happiness shows in well-being meal, hobby orientation, mental orientation and exercise orientation.

• KOREAN ASSOCIATION OF OCCUPATIONAL HEALTH NURSES
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• v.11 no.3 s.40
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• pp.10-15
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• 2004

• Journal of the Korean Society of Food Culture
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• v.30 no.5
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• pp.481-490
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• 2015

This research was conducted to examine the awareness and preference levels related to MSG (monosodium glutamate) according to well-being dietary life pursuit attitude factors as well as to improve opportunities to meet value conscious consumption of well-being-oriented customers. According to well-being dietary life pursuit attitude factors, respondents were divided to three clusters, indifference type, well-being-oriented type, and active health action type. Sensory evaluations were carried out on soybean paste soup (Doenjang-guk) and seasoned spinach with different levels of MSG. In the results, 74.4% of all respondents preferred Doenjang soup with 2% MSG, 65.4% preferred seasoned spinach with the same ratio of MSG, and 35.9% preferred seasoned spinach with 0.5% MSG. Regarding the acceptance level of MSG, addition of MSG to improve taste was acceptable to the indifference type (cluster 1). On the contrary, active health action type did not prefer MSG, wanted natural seasonings despite high prices, and preferred to dine at restaurants that serve MSG-free foods. Based on this study, restaurant companies should segment their customers on the basis of MSG usage and establish their positioning strategies according to their concepts.

• Journal of the Korean Home Economics Association
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• v.45 no.9
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• pp.63-74
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• 2007

The purpose of this study was to investigate types of well-being oriented consumption values that lead to well-being food consumption behaviors, as well as to identify the variables influence well-being food consumption. A survey of 579 women aged 20 or more was conducted through azoomma.com, an online portal site. The findings of the study were as follows: The level of well-being food consumption was above the mid-value for all categories, with the exception of food with added ingredients. In addttion, multiple regression analysis indicated that approximately 22.7% of the environmentally friendly foods consumed were chosen based on emotional value, degree of price perception and educational level. Conversely, 20.8% of the confectionaeries consumed were chosen based on emotional value, age, degree of price perception, average monthly income, and functional value. When food with added ingredients were considered 16.6% of those were chosen based on emotional value, social value, and degree of price perception. Finally, 29.3% of cereals and fish consumed were chosen based on emotional value, degree of family's health, and social value.

• 건강소식
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• v.38 no.7
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• pp.38-39
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• 2014

가정용 식용유에도 웰빙 바람이 불고 있다. 전통적인 식용유 대신 고급 식용유를 찾는 사람이 늘고 식생활도 서구화되면서 올리브유, 포도씨유, 카놀라유 등을 일반 조리용이나 샐러드 드레싱용으로 사용하는 경우가 많아졌다. 이처럼 다양한 고급 식용유가 등장했지만 영양성분과 쓰임새를 정확히 알고 있는 사람은 많지 않다.

• Journal of the Korean Society of Food Culture
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• v.32 no.5
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• pp.383-393
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• 2017

This study was conducted to analyze the dietary lifestyle of local Chinese consumers and to classify dietary characteristics according to their dietary lifestyle factors and dietary behaviors. This investigation was conducted for 1 month from 1 January 2017 targeting 300 adult males and females living in China using the online survey company surveymonkey. Four factors relating to dietary lifestyle were identified, gourmet factor, healthy factor, convenience factor and economic factor, and these were grouped into 4 clusters according to their dietary lifestyle factor scores. Group 1, the gourmet economy group, showed a high percentage of living alone and a high frequency of eating out, but a relatively low percentage of three regular meals per day. Their dietary lifestyle was sensitive to gourmet factors and economic factors, but less sensitive to health and convenience factors. Group 2, the wide interest group, contained a high percentage of individuals in their 30s, as well as more highly educated individuals and a higher income than other groups. Because their dietary lifestyle scores tended to be higher than those of other groups, they sought a variety of new foods and gourmet meals for enjoyment of dining and life, as well as well-being food materials and foods related to health. Group 3, the health economic group, constituted a family-type consumer group with lower income level than the other groups. Members of this group were seeking health food and natural food in their dietary lifestyle and tended to pursue a high economic profit ratio when purchasing food. Finally, group 4 showed a relatively higher percentage of women over 30 and individuals with a college level or higher education than the other groups. This group was more interested in health and taste than price and convenience, and showed the highest LOHAS orientation among middle aged Chinese women. Moreover, members of this group directly utilized their knowledge regarding nutrition in real life.

• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.347-355
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• 2008

This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies. From the factor analysis, 6 factors of "popular-oriented group", "health-oriented group", "safety-oriented group", "decoration-oriented group", "tasted-oriented group" and "wellbeing-oriented group" were extracted. Additionally, "safety type group", "passive food groups" and "high-interest in foods group" were classified from the cluster analysis.

• Journal of the Korean Society of Food Culture
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• v.22 no.5
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• pp.521-527
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• 2007

Using a qualitative method, this paper described briefly the well-being-oriented consumers consciousness toward sustainability concept. The paper identified the major obstacles facing well-being society as evidenced by consumers own experiences for consuming products which are meet the necessity for environmental preservation. Over seventy percent of respondents who had a experience consuming the sustainable products said that they consumed it for themselves and their family's health of all things. Beside their interests about health, they made mention of the safety of sustainable products, high quality of sustainable products, to preserve our environment, confidence in sustainable products, encouragement from others, and curiosity for sustainable products. The respondents who did not consume the sustainable products argued that high price of sustainable products, genuineness of sustainable products, lack of information about sustainable products, unconcern about sustainable products, and difficulty to access to sustainable products were not allowed them from consuming the sustainable products.