• Proceedings of the Korean Environmental Sciences Society Conference
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• 2007.05a
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• pp.405-409
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• 2007

일본에서는 북해도에서 1940년대부터 라벤더재배를 시작하여, 1960년대부터 포푸리 중심의 허브산업이 전개하였다. 본토에서는 1980년대에 허브관련상품이 개발되어, 1990년이후 허브가든, 허브��, 전문허브스쿨, 국내외여행, 잡지서적 등이 대량으로 출현, 출판되어 있다. 일본에서는 유럽형가든형이 가장 많은 비율을 차지하고(60%), 공원의 일부에 허브를 식재한형(26.4%)과 식물원내에서의 약용식물원형(13.6%)이 보여졌다. 유럽과 다른 특징으로서는 지방자치체가 허브이벤트를 개최하거나 학습원을 조성하는 등을 통해 지역발전을 목적으로 하고 있다는 점이다. 일본의 경우, 서양허브이용은 1980년에 본격적으로 시작되어, 현재도 그 흐름을 유지하고 있으며, 허브가든의 급속한 증가는 사회의 욕구에 따르고 있다고 판단된다. 그러나 13개소 허브가든을 조사한 결과 5년간 이익이 증가한 곳은 겨우 3개소에 불과했고 9개소가 감소했다고 응답했다. 그 원인은 여러 가지 있겠지만 무엇보다도 상품의 대부분은 수입품이며, 허브 역시 서양종에 의존하고 있기 때문에, 서양허브의 재배기술의 확립과 동시에 일본 고유허브의 재평가와 더불어 유통, 마케팅 등 전문가도 함께 참여하는 이벤트가 필요할 것이다.

• Digital Contents
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• no.11 s.6
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• pp.8-21
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• 1993

"지난 9월 22일에서 25일까지 KOEX에서 개최된 '제1회 서울국제데이터베이스 전시회'는 국내에서 처음 개최된 데이터베이스관련 국제전시회였다는 점에서도 여러가지 의미가 있는 행사였다. 그중에서도 행사기간중인 9월 24일 같은 장소에서 열린 '서울 국제데이터베이스 세미나'는 그간 매년 여러번에 걸쳐 준비되어온 'DB산업 육성을 위한 세미나'를 총정리하면서 고도정보화와 국제화를 맞이하는 국내 DB산업이 안고있는 문제점을 정책 및 공공적인 측면, 이용마인드 확산이라는 홍보 혹은 마케팅적인 측면, 개발과 유통의 표준화라는 기술적인 측면, 해외정보 이용과 기술이전이라는 측면 등에서 다각적으로 점검해 보는 귀중한 기회였다. 세미나에서 발표된 4편의 논문을 분야별로 살펴보면, DB산업의 현좌표에 대해서 최동휘 상무(한국PC통신)가 '국내외 DB산업현황'을, 해외정보이용 마인드 고취와 기술이전에 대해 Jeen Videau 부사장(KSD)이 'DB를 활용한 기술이전 방안'을 DB이용마인드 확산을 위한 마케팅 방법에 대해 우동진 실장(한국전자통신연구소)이 '이용자측면에서 본 DB문제점과 해결방안'을, 마지막으로 DB의 표준화에 대해 오해석 교수(숭실대)가 'DB구축과 유통 표준화'를 발표하는 등 각 분야에서 골고루 핵심적인 논문이 제시되었고 아울러 200여명의 참석자들이 이에 대한 열띤 토론을 벌였다. 이에 'DB월드'에서는 세미나에서 발표된 논문들을 지난호(DB구축과 유통표준화)에 이어 차례로 게재합니다.

• Journal of Information Management
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• v.35 no.1
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• pp.51-69
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• 2004

Libraries have been made effect to satisfy customer by reflecting information need of customer on libraries. They have considered introducing the data mining techniques to analyze complicated and massive data of libraries and the Customer Relationship Management(CRM) to produce suitable services to each customer segmentation. The purpose of this study is to apply the CRM and data mining techniques to a library, ultimately intends to suggest rules for the collection management and the customer management.

• Asia Marketing Journal
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• v.6 no.3
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• pp.157-171
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• 2004

The objective of this case is to introduce KT&G's marketing strategy to go beyond its crisis. KT&G's crisis has started from tobacco which is its cash cow. Tobacco has been criticized as one of cancer causes. Until now Go and NGO suppress smoking. Its crisis is non-smoking. To live and grow beyond this crisis KT&G has 4 marketing strategies. First, they introduce new product tobacco by segmenting smoking market. Second, they want to get strong brand which has high quality, price premium, and favorable image. Third, they try to connect tobacco and bio-industry. Tobacco is very important resources of bio-industry. Finally, they is going to enter well-being market by its strength which is ginseng.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.211-231
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• 2005

It is important for marketers to understand both individual resistance and group resistance in order to successfully bring innovations into global markets. We suggest that consumers resist innovations as individuals and as members of a group and that they do this in different ways at different stages of decision-making. The individual resistance begins with forms of initial resistance, develops into emergent resistance and mature or belated resistance at the individual level. In addition, personal moral standards can influence decision making in relation to the adoption of innovations. Individual resistance is sometimes accompanied by or evolves into group resistance. We introduce a framework for thinking about consumer resistance to innovations that sees it as a consequence of social identity, which has functions for the individual, the group to which one belongs, and other individuals and groups. Consumers with membership in a certain group try to increase their self-esteem through the process of social comparison. The more consumers strongly identify with and bond with a certain group, the more in-group solidarity and out-group hostility will occur. Out-group hostility gives group members strong resistance toward products and services related to the out-group. Individual resistance and group resistance are threats to marketers and dampen performance. By considering the existence of resistance to innovations and seeking strategies to overcome it, marketers can transform these threat into new opportunities. A better understanding of consumer resistance can complement research on the adoption of innovations and help in the development of a universal model of consumer behavior.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.97-110
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• 2013

The research analyzed how coaching leadership affects on job satisfaction of telemarketer and it focused on the Telemarketing filed. This study purposes to create the favorable approach on the job satisfaction and which will reduce turnover rate by examining interrelationship between employees and leaders. The result indicated that coaching leadership was partially associated with job satisfaction of telemarketer. Leaders need to motivate employees to achieve their goals with periodic confirmation process. Another role is that spending time with employees to break down the interpersonal barriers and lead to open communication to develop their potential ability by identifying specific guide lines and plan for achieving improvement goals. As a leader, to maintain neutrality, it is important to adjust goals to attain and needs the full confidence on employees. In addition, investment in training can help employees to gain relevant information and give them opportunities to learn.

• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.543-552
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• 2021

Marketing-Sales-Interface(MSI) capabilities are known to have a positive impact on sales performance as pharmaceutical salespersons's ability to more effectively communicate their knowledge and experience in the market with internal resources in the organization. This study was conducted to analyze the mediating effect of pharmaceutical salespersons marketing-sales-interface (MSI) ability on sales performance through job satisfaction. Salespersons from five pharmaceutical companies nationwide were studied, and the survey was carried out for about a week from April 15 to April 23, 2021, and a total of 257 questionnaires were used for the final analysis. The main analysis result of this research is that, first, the MSI capabilities that pharmaceutical salespersons perceive showed a statistically significant positive (+) impact on job satisfaction and sales performance. Also, the MSI capabilities that pharmaceutical salespersons perceive had a statistically significant positive (+) impact on sales performance by mediating job satisfaction. The analysis results suggest the importance of MSI capability and job satisfaction for improving the sales performance of pharmaceutical salespersons. This study aims to come up with measures and provide baseline data related to salesperson management by paying attention to the mediating effects of job satisfaction on the impact of MSI on sales performance.

• Journal of Navigation and Port Research
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• v.30 no.3 s.109
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• pp.219-226
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• 2006

To correspond actively to international economy, shipping and port environment change, world main ports have converged in competitiveness raising. However, existing researches have been intensively analyzed port competitiveness on among ports. So, this study analyzes the relations between the main factors of port selection and port competition players: central government, port authority, terminal operators, shipping companies, etc. This paper has a purpose that each port competition player makes a competitive strategy in accordance with this study. First, this study reviewed shipping and port market's environment change and port selection decision factors to correspond to these environment changes and on the basis of this review analyzed relativity between component port competition players and port competition factors. However, port authorities and terminal operators appeared high relevance about in side of expense, service, facilities etc. Because port authorities offered incentive to pull many shipping companies to their ports and terminal operators managed port authorities' ports. But we could deduce high relevance according to other market players' properties without port authorities and terminal operators. Port marketing strategy establishment among port competition players is available on the basis of these factors.

• Journal of Global Scholars of Marketing Science
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• v.9
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• pp.129-151
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• 2002

Today, shipping companies have shown the positive volition to the finding of chanced market through the development of new route with the new recognition and enhancement of competitiveness on the quality management in order to cope with the sharply-changing environment of shipping industry. Accordingly, this study is an empirical study which attempts the general and situational approach in order to clarify what TQM source, Activities and performance affect the enterprises and how it is different upon the step of quality management activities in the object of the incidental business related to the oceangoing and costal transportation, and marine and the groups related to the marines, subdividing the area of offering the shipping service.

• Journal of the Korean Data and Information Science Society
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• v.26 no.2
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• pp.409-418
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• 2015

With the development of mobile devices and Internet, information exchange has actively been made through SNS and Blogs. Blogs are widely used as a space where people share their experience after their visit to tourist attractions. We propose a method of recommending associated tourist attractions based on tourists' opinions using issue analysis, association analysis, and sentimental analysis for various online reviews including news in order to help to develop tour products and policies. The result shows that north area of Chungbuk province has been selected as issue attractions, and associated attractions/keywards have been identified for given well-known attraction. Positive/negative opinion for review texts has been analyzed and user can grasp the reason for the sentiments. Multidimensional analysis technique has been integrated to derive additional sophisticated insights and various policy proposal for smart tourism.