• KOREAN POULTRY JOURNAL
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• s.11
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• pp.77-79
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• 1970

• KOREAN POULTRY JOURNAL
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• v.4 no.5 s.31
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• pp.81-91
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• 1972

• KOREAN POULTRY JOURNAL
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• v.5 no.9 s.47
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• pp.100-102
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• 1973

• CRM연구
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• v.3 no.1
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• pp.1-17
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• 2010

When the marketer wants to execute the sport sponsorship, he(she) has to consider the numerous intervening variables for the effective results. This study illuminates the relationship between these kind of intervening variables of brand origin, familarity, and consume's ethnocentric delinquencies to the sponsorship attitude. The result shows according to the country origin of brand, the consumer's perception of the attitude to the sponsor brand is changed. That is the more positive of the consumer perceive to the brand origin, the more positive to the sponsoring brand attitude. That means the consumer can judge the pro or con of that kind of sponsorship through the mental accounting. But the consumer believes the global sponsorship helps the sport team. The second result shows that the familiarity toward COO(country of brand origin) affects to the sport sponsorship positively. The subjects respond that when the sponsor COO is not so familiar to them, they can discount the sponsor effect of sponsorship. The third result is that there is litter influence of ethnocentrism of sport sponsorship.

• Asia Marketing Journal
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• v.3 no.4
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• pp.38-58
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• 2001

본 연구는 소비자들이 제품을 평가하는 과정에서 각 유형의 단서정보들이 평가과정에 어떻게 영향을 주는지를 살펴 봄으로써, 이론적으로는 정보단서와 관련하여 소비자의 제품평가 및 판단과정을 설명하는 기본적인 틀을 제시하고, 이를 통해 기업의 마케팅 및 광고전략에 대한 관리적 시사점을 제공하였다. 본 연구에서 이용된 단서의 유형은 외재적 단서(extrinsic cues)와 내재적 단서(intrinsic cues)를 이용하였다(Olson 1972; Olson and Jacoby 1973). 분석결과에 따르면 비전문가의 경우 내재적 단서는 제품평가에 영향을 미치지 못하지만 외재적 단서는 제품평가를 좀 더 우호적으로 수행하는 역할을 하였다. 이와는 달리 전문가는 외재적 단서가 아닌 내재적 단서가 제품평가에 영향을 미치는 것으로 나타났다. 그리고 전문가는 내재적 단서 관련 사고를 더 많이 하며 강한 내재적 단서에 접근 가능할수록 그 성향이 증가하나 비전문가의 경우에는 외재적 단서 관련 사고를 더 많이 함으로써 외재적 단서를 더 많이 처리한다. 그러나 비전문가는 전문가와는 달리 외재적 단서의 강도가 단서 관련 사고의 수를 증가시키지는 않는 것을 알 수 있다. 또한 전문가는 내재적 단서관련사고의 우호성이, 반대로 비전문가는 외재적 단서관련사고의 우호성이 제품평가에 미치는 영향을 매개하는 것으로 나타났다. 이러한 연구결과는 소비자의 제품평가과정에서 단서의 효과에 따른 영향을 제시해주는 유용한 개념적인 틀이 될 것이며 향후 연구에서 다양한 확장연구가 필요할 것이다.

• Journal of The Korean Society of Grassland and Forage Science
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• v.27 no.4
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• pp.263-268
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• 2007

This experiment was carried out to evaluate the effects of organic content and to select lodging resistance for six varieties in paddy field of Chungnam province from 2006 to 2007. In this experiment, plant height was increased at the high fertile field and dry matter rate (%) per fresh matter was decreased at the high fertile soil condition but dry matter rate (%) of spike was increased. The dry matter (DM) yield showed higher in Sunwoo barley (13,520kg/ha) and Youngyang barley (12,780kg/ha) at the high fertile field. Fresh yield was also high in Wooho barely (34,720kg/ha) and Youngyang barely (33,670kg/ha) at the high fertile field but yield in high and normal fertile soil condition was not difference. Total digestible nutrients (TDN) content of Youngyang barley and Yuyeon barley was high as 69.5%, 70.3%, respectively, at the high fertile soil condition. According to this result Soman barley and Youngyang barley might be recommendable for whole crop barely in lower organic content condition of paddy rice field and Wooho barley and Soman barley with the lodging resistance and high yield is suitable for paddy field with high organic content.

• Korean Journal of Culture and Social Issue
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• v.21 no.3
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• pp.395-417
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• 2015

The first aim of this study was to explore the roles of personality variables on work motivation and job satisfaction. The second purpose was to setup a path model, in which the personality variables would impact on work motivation and job satisfaction. The third purpose of the current study was to examine medation effects of work motivation between personality variables and job satisfaction. In total, 280 older employees who worked in the various fields participated at this study. The reuslts of hierachial regression analysis found that agreeableness, conscientiousness, and interanl locus of control positively predicted on work motivation. The results indicated that openness to experience and neuroticism negatively influenced on work motivation. Also, we found that agreeableness, conscientiousness, and self-esteem positively predicted on job satisfaction. The resutls of path analysis showed that work motvation mediated the relationship between agreeableness, conscientiousness, and interanl locus of control and job satisfaction, respectively. Finally, implicaions of the results, limitations of this study, and directions of future research were discussed.

• Journal of the korean veterinary medical association
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• v.15 no.1
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• pp.17-42
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• 1979

• Journal of the korean veterinary medical association
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• v.15 no.8
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• pp.439-442
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• 1979

• Journal of the korean veterinary medical association
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• v.15 no.8
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• pp.431-437
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• 1979