• Proceedings of KHEA Conference
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• 2004.04a
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• pp.111-111
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• 2004

• Journal of the Korean Society of Clothing and Textiles
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• v.18 no.5
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• pp.682-691
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• 1994

본 연구는 미국 CBS 뉴스에서 수십한 자료를 사용하여 라이프스타일이 남녀 의복행동에 미치는 영향을 조사하였다. 의복과 관련된 4가지 라이프스타일이 (레크레이션, 경제적, 편의적, 외모에 신경을 쓰는) 자료에 입각하여 고안되었다. 인구통계학적 변인과 라이프스타일과의 관계분석에 따르면, 여성이 남성보다 레크레이션, 편의적, 외모에 신경을 쓰는 라이프스타일을 갖는 경향이 높았다. 또한, 젊은층은 레크레이션, 경제적, 외모에 신경을 쓰는 라이프스타일을, 반면 저소득층은 경제적 라이프스타일을 갖는 경향이 있었다. 유행 인지도와 의복비 지출의 남녀 차이 분석층과, 유행인지도에서 여성이 남성보다 높았으나, 의복비 지출에 있어서는 남녀 차이가 없었다. 레크레이션 라이프스타일을 가진 남녀 모두 유행을 더 많이 인지하고 있었으며, 경제적 라이프스타일을 가진 여성이 의복비 지출이 높은 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.301-312
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• 2015

This study was conducted to provide baseline database to develop intervention program by investigating the relationship among body image, general appearance management behaviors and psychosocial health of female undergraduates'. From Sep. to Oct. 2014, total 198 participants were enrolled in this study. The data were analyzed using SPSS 21.0 program. The results were as follows: 1) The score of body image was $3.12{\pm}1.06$ in 5 points. Subjects had a lot of make-up and clothes behaviors, but exercise, food intake behaviors were lowerer than average. Also, psychosocial health score was $2.99{\pm}0.10$ point in 4 points. Whole 73.2% was latent risk group, and 25.8% was high risk group. 2) The relationship between the body image and general appearance management behaviors (p<0.001) and psychosocial health(p<0.001) revealed significant positive correlation. In general appearance management behaviors, there was a significant positive correlation between sub categories. And psychosocial health was positive correlation with body image and hair management behavior. 4) 14.4% of the psychosocial health was explained by 3 variables : body image, health interest and grade. Therefore, it would be utilized in developing programs for the positive body image building by interest own health, and being helped in the psychosocial health.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.2
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• pp.914-922
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• 2014

This study was to investigate sociocultural attitude toward appearance, body image, and self-esteem predict the appearance management in middle and high school girls. A descriptive compare design was used with self-report questionnaires, which were completed by 384 subjects. Data was analyzed with t-test and regression. There were statistically significant differences in sociocultural attitude toward appearance (internalization, awareness), body image (appearance evaluation, appearance orientation, body area satisfaction), and appearance management (weight management, cloth management, face management) between the two groups. Regression analysis revealed sociocultural attitude toward appearance (internalization, awareness) and appearance orientation of body image were predictors of appearance management in middle school girls. The significant predictors of appearance management for high school girls were body image (appearance evaluation, appearance orientation, body area satisfaction). The study gives new suggestions that there is necessary different methods to educate and council for appearance management in middle and high school girls.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.4
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• pp.615-630
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• 2016

This study investigates the mediate effects of obesity stress on the relationship between the narcissism and clothing behavior related appearance. The subjects for the study were 322 women aged 20's-30's in an online survey. Data analyses were conducted with SPSS 18.0 program. The study results are as follows. First, clothing behavior and obesity stress of plus size consumers are more affected by perceived obesity than BMI, and covert narcissistic tendency is stronger than overt narcissistic tendency. Second, the factor analysis results on narcissistic tendency indicated 'self-enhancement narcissism', 'self-initiative narcissism', and 'other-dependent narcissism'. Third, 'self-enhancement narcissism' more influenced 'fashion orientation' versus the greater influence of 'self-initiative narcissism' and 'other-dependent narcissism' on 'depending on clothing'. Fourth, the narcissistic tendency perceived by plus size consumers affect 'depending on clothing' and 'fashion orientation' with obesity stress as the mediator. 'Self-enhancement narcissism' and 'self-initiative narcissism' are partially mediated by obesity stress, and 'other-dependent narcissism' are completely mediated and affect appearance management behavior.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.273-284
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• 2015

The purpose of the study is to investigate baseline data by exploring the self-esteem and general appearance management behavior in North Korean immigrant women. The data were collected from December 2014 to February 2015 from 201 participants. The data were analyzed using SPSS 21.0 program. The followings are the results of the present study. 1) The mean score of self-esteem was 2.40 in 4 points, and the mean of the appearance concern was 3.20 in 5 points. And the mean of general appearance management behavior was 2.67 in 5 points. Subjects had a lot of make-up and clothes behaviors. However exercise, food intake behaviors of subjects were lowerer than average. 2) There were significant differences between self-esteem, the appearance concern and general charateristeics(e.g age, intent weight loss, interest in cosmetic surgery). In general appearance management behavior, there was a significant difference among age, interest in cosmetic surgery and job in North Korea. 3) There was a significant correlation among self-esteem and the appearance concern, general appearance management behavior, age, intent weight control as well as interest in cosmetic surgery. In the appearance concern, it showed a correlation with general appearance management behavior, age, intent weight control as well as interest in cosmetic surgery. In general appearance management behavior, there was a significant correlation among the age, intent weight control and interest in cosmetic surgery. 4) 44.7% of general appearance management behavior was explained: self-esteem, the appearance concern. Therefore, it can be suggested that utilization of developing programs for improving self-esteem and appearance management behavior.

• Journal of the Korean Society of Costume
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• v.51 no.7
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• pp.135-145
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• 2001

현대사회에서는 시각적 이미지를 표현수단으로 하는 대중매체의 등장으로 자기 신체에 대한 미의식이 고조되어 있으며 체형의 불균형으로 인한 신체적 불만족을 보상하기 위해 여성복은 이미 여성의 신체를 사회적 이상에 맞게 수단으로 이용되어 과거 어떤 시기보다도 신체이미지를 바꾸기 위해 옷을 사용하고 있다. 이에 반해 비만체형의 소비자들은 자신의 외모를 향상시킬 수 있는 의복구입에 어려움을 겪고 있으며 그들에게 잘 맞는 의복을 선택할 기회를 제공받지 못하고 있는 실정이다. 따라서 본 연구의 목적은 여성의류시장에서 소외되어온 비만 체형 소비자를 대상으로 첫째. 체중조절행동과 의복쇼핑행동간의 상관성을 규명하고 둘째, 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악하고자 한다. 본 연구의 결과는 다음과 같다. 체중조절 행동에 따른 쇼핑행동 요인과의 관계에서 다이어트 경험의 유무, 자기지각체형, 체중조절 관심정도, 체중조절 동기에 있어서 부분적으로 유의적인 차이가 있는 것으로 나타났다. 한편 인구통계학적 특성에 따른 쇼핑행동의 차이를 파악해 본 결과 연령, 결혼여부, 학력, 직업, 가계수입에서 모두 유의적인 차이가 나타났다. 본 연구결과의 시사점은 관련업계에 잠재된 중요한 여성복 시장임을 인식시킬 수 있는 계기를 제공함과 아울러 침체된 패션산업의 새로운 틈새시장으로서의 여성복 시장 개발을 위한 기초자료를 제공할 수 있다.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.841-852
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• 2009

The aim of the study was to quantify and explore the causal relationships of appearance management through an analysis of one's own clothing and wearing experience, namely clothing preference, personality factors, emotion and mood, newness, familiarity of one's own clothing, and social interaction. Explorative quantitative and qualitative research was carried out using a uniformly composed sample of 10 size 12 females. A personality questionnaire was completed a short while prior to the study. A 10 day ‘wearing diary’ was administered to record where and when outfits were worn. Two questionnaires were completed measure emotion and mood, prior to changing into clothing (a daily baseline), and when they were wearing or changed clothing (dynamic mood). Qualitative information was recorded and included their thoughts and feelings other than the questionnaires, along with photographs that were taken by participants. Preference, social and newness ratings for each outfit worn were recorded after the 10 day period. SPSS analysis identified relationships and linear regression analysis identified preference indicators. Thematic analysis identified 9 themes regarding the management of mood, personality and social factors when wearing one's own clothing. The results indicated strong relationships between emotion, mood, personality and preference and how much newness and different levels of social interaction influence these factors. Participants tended to match their mood and personality with their clothing choices but in some cases also compensated. This research recognises the value of consumer psychological processes involved in appearance management, and has implications for further research into product involvement, post-purchase behaviour and retail strategies for personal shoppers.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.13-29
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• 2015

This study examined whether any differences were found in body comparison, body satisfaction, and appearance management behaviors according to socialcultural attitudes toward appearance among male and female adolescents in Gwangju and Jeolla province. It was conducted by a self-report survey of 598 male and female students in eigth and eleventh grades in Gwangju and Jeonnam province, South Korea. The collected survey data were analyzed by Cronbach's ${\alpha}$, Factor analysis, ${\chi}^2$ test, K-means cluster analysis, t-test, one-way ANOVA, Duncan's grouping using SPSS/PC WIN 19.0 statical program. The results were as the following: Adolescents perceived and internalized more highly than the common level the socialcultural value toward appearance, especially for female, and by age, juniors in high school than in middle school. Socialcultural attitudes toward appearance could be classified into four categories: 'Accepted type', 'internal type', 'aware type', and 'unaccepted type'. Students who were classified as 'accepted type', and 'internal type' showed lower level of body satisfaction and compared their bodies more often with others. They also actively received appearance management behaviors. Therefore, they showed positive attitude toward cosmetic surgery and functional garments. They also worked hard to reduce their weights just to show off to others. In conclusion, it is necessary for education programs to protect self-esteem of adolescents from the socialcultural distortion to appearance.

• Journal of Fashion Business
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• v.17 no.5
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• pp.165-182
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• 2013

This study conducts a survey based on 425 Chinese females in their twenties to thirties in order to examine the relevance between the cognitions of appearance effectiveness, ideal appearance seeking behavior and clothing image preference which have effects on their self-identity and interpersonal relations. The results of this study are as follows ; First, from the factor analysis for cognition of appearance effectiveness, and ideal appearance seeking behavior, a total of 4 factors such as psychological benefits, social benefits factors, pursuit of plastic surgery and pursuit of beauty treatment are being were drawn. As a result, there are significant correlations between heights of demographic variables and the cognition of appearance effectiveness, together with the ideal appearance seeking behavior. Respondents with higher heights represent the higher cognitions of appearance effectiveness, while the respondents with lower heights show more pursuits of beauty treatment behavior to reach the ideal image. Second, factor analysis of the clothing images are 4 factors such as classic-trendy, natural-dynamic, casual-formal, and masculine-feminine images. There are significant correlations between the four factors from clothing preference images and four factors from the cognition of appearance effectiveness, and ideal appearance seeking behavior. This suggests that higher social status such as job, income, residential district, and age among the demographic factors has greater effects on the clothing image preference.