• Journal of the Korean Society of Clothing and Textiles
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• v.38 no.4
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• pp.557-571
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• 2014

This study examined the evaluation of Mongolian cashmere products by foreign tourists visiting Mongolia, purchase motivation, and purchase intention by nationality as well as analyzed factors that affected purchase intentions. Questionnaires were distributed in Ulaanbaatar from July $25^{th}$ to September $3^{rd}$, 2012. We collected 626 questionnaires and used 616 copies in the final analysis (149 from Koreans, 128 from Japanese, 119 from Russians and 220 from English-speaking countries). Awareness about Mongolian cashmere products and purchase intentions differed significantly by nationality. Purchase motivations were divided into 3 factors-usefulness, mood shift, gifts and souvenir. Evaluation of cashmere products consisted of 5 factors-product excellence, uniqueness, ostentation, economic value and fashionableness. Purchase motivation and evaluation differed significantly by nationality. Purchase intention was significantly related to awareness prior to visit, product excellence, usefulness, gift/souvenir motivation factors, and nationality.

• Journal of the Korea Convergence Society
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• v.12 no.8
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• pp.13-21
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• 2021

This study aims to analyze tourist inflow trends and consumption patterns using a geographic information system and big data analysis system. Songdo Central Park and Chinatown were selected among the major tourist destinations in Incheon, and floating population analysis and card sales analysis were conducted for one month in June 2017. The number of tourists visiting Songdo Central Park from metropolitan cities across the country was highest in the order of Incheon Metropolitan City, Gyeonggi-do, and Seoul Metropolitan City, and the proportion of foreign tourists was the highest in China. The number of card consumption used by Chinatown tourists was 12.4% higher for men than for women, and the amount of card consumption was also higher for men by 18%. This study has implications for proposing a strategic plan for tourism policy by analyzing the inflow trend and consumption pattern of tourists and deriving major issues in the establishment of tourism policy. Based on this study, it is expected that it can be helpful in improving the construction of tourism infrastructure in the future.

• Knowledge Management Research
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• v.23 no.1
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• pp.187-201
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• 2022

Online reviews written by tourists provide important information for the management and operation of the tourism industry. The star rating of online reviews is a simple quantitative evaluation of a product or service, but it is difficult to reflect the sincere attitude of tourists. There is also an issue; the star rating and review content are not matched. In this study, a star rating prediction model based on online review content was proposed to solve the discrepancy problem. We compared the differences in star ratings and sentiment by continent through sentiment analysis on tourist attractions and hotels written by foreign tourists who visited Korea. Variables were selected through TF-IDF vectorization and sentiment analysis results. Logit, artificial neural network, and SVM(Support Vector Machine) were used for the classification model, and artificial neural network and SVR(Support Vector regression) were applied for the rating prediction model. The online review rating prediction model proposed in this study could solve inconsistency problems and also could be applied even if when there is no star rating.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.167-178
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• 2016

This study is on the effect of Korea on the Korean brand image of Korean satisfaction from the perspective of foreign visitors. Korea representative food was designated as a potential mediator to this relationship. Survey wes conducted from 277 foreign people by using English survey and analyses results of Korean brand image reveal that quality reliability, attractiveness, and health promotion appeared to have a positive impact, while family orientation was found to have a negative effect. Results identified the positive mediating effect between formulated relationship.

• Korean Security Journal
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• no.53
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• pp.231-251
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• 2017

Taekwondo has developed into a global sport that sports 80 million people from 208 countries around the world. Korea is the mother country of Taekwondo, and there are many international Taekwondo events in Korea. As important as the image of Taekwondo contents, it will be operation plan and management for event facilities. In particular, safety management for participants is more important than anything else. In case of Taekwondo where there are many national events, there are many foreign visitors, so safety management in facilities and running programs needs to be important. In this study, we conducted in - depth interviews with experts with a career in Taekwondo events. Based on the in - depth interviews, we analyzed the safety management problems of the international Taekwondo events and suggested improvement directions to overcome them. Based on the results of these researches, the improvement direction of Taekwondo event safety management proposed in the first category is a demand for improving safety and injury related system construction. The second category, the safety improvement of visitors, is to secure professional manpower and secure budgets. Also, what is important in the third category, facility safety area, is the proposal to introduce facility safety certification system.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.132-139
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• 2015

The tourism police force has been established on 16th October 2013 for foreign tourists' safety and security. The major roles of tourism police officers were provided a crime prevention patrol and maintenance of order in tourist destination, a clampdown on illegal activities for foreign tourists, a controlling for overcharging of restaurants accommodations taxi, an administrative guidance and controls on tourism industry and worker in union relative organ like the Ministry of Culture, Sports and Tourism local government. However, the roles of tourism police officers overlap the work of general police officers and work of tourism police officers need a cooperative business with relative organs. It is caused a role ambiguity conflict between tourism police officers and general police officers. The object of this study is to improve the tourism police system through investigate a perceived gap of role ambiguity conflict between tourism police officers and general police officers and influencing relationship of role ambiguity conflict between job Satisfaction and job Performance.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.537-549
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• 2015

The purpose of this study is to analyze the characteristics of two local festivals, already recognized as a successful regional cultural festival, over a period of time to apply the product life cycle theory. As a result of the analysis of the two festivals, in introduction stage, the festival organizers have focused mainly on settling down the festival's core programs and raising awareness on the subject of the festival for the stimulation for basic demands. Second, for maintaining increasing demands, the qualitative improvement of the core program, the development of new programs and the expansion of the programs for the visitors' convenience and safety were focused on. In addition, strategies for promoting awareness of the festival had modified the strategy to promote on the contents and programs of the festival, as well as public relations strategy, not only domestic but also the foreign countries, was established and fulfilled. Lastly, in maturity stage, to overcome declining the number of visitors and economic effect both festivals have showed providing sophisticated programs for the visitors' convenience and safety, improving service quality through the development of the existing programs, providing economic benefits such as admission cuts or giving gift certificates and expanding number of foreign visitors with strengthening the promotion that was implemented in growth stage and enhancing the better image of the festival through the social contribution. Therefore, strategies for the each stage mentioned above present the significant policy implications for festival organizers who were planning to establish a new festival or implementing a festival with experiencing the tepid growth.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.3
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• pp.391-398
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• 2022

The use rate of M-pass(transportation card for foreigners),developed and sold to provide convenience to foreign tourists, was only 0.0051 % of visitors to Seoul over the past five years. Even this poor sales fell to the 0.024 % level in 2020 due to COVID-19. The cause of the sluggish performance was that the Ministry of land, Transport and Maritime Affairs and the card issuer excluded transportation operating organizations, and problems such as poor public relation, irrationality in pricing, and limitied number of sales locations appeared. In order to solve this problem, the research result showed that business strategies such as the establishment of a digital marketing system, realistic pricing, and the establishment of a mobile sales system that fit the trend, as well as the development of new product that reflect the participation and opinions of all related organizations are necessary. It is expected that this study will not only provide convenience to foreign Seoul tourist in the age of Post Corona, but also help improve the management of subway operating organizations.

• Proceedings of the Korea Information Processing Society Conference
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• 2020.11a
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• pp.673-676
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• 2020

In 21 century, we entered the multiculture society. Multi cultural society became a trend. It is known that 65.5 percents of Koreans find difficuty in using foreign languages. The need for intellignet and machine translation is increasing rapidly. This paper suggests a translation system which is mainly using in MICE industry. There are many applications provide translation, however, using multuple translayion appication is rare. We provide untact service which can import many application tools to provide a better service.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.36 no.1
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• pp.67-77
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• 2018

This study investigated the recognition of Koreanesss, preference factors and the difference of recognition from adjacent Chinese and Japanese gardens for foreign visitors of Seoul gardens, a Korean traditional garden located within the Marzahn garden in Berlin, Germany. Overall, the Chinese garden and the Japanese garden were better known to most visitors than the Seoul garden due to their earlier construction. The awareness of the specialty to the Korean garden was at an average level indicating most visitors did not recognize the difference among the traditional gardens constructed from other countries. These less awareness on the Korean garden was because the traditional gardens of the three countries are located adjacent to the park in a continuous landscape with similar plant species created through natural planting techniques. This means the Korean garden is required for considering diversity and representativeness of planting species, uniqueness in space composition and recognition of Korean oriental garden culture in an initial design project stage. Visitors without prior information has better understanding on Korean garden and higher revisit intention resulting in increasing publicity and understanding of Korean traditional garden. Among the preference factors representing Koreaness of the Seoul gardens, the waterfall, stream, pavilion and natural stone within the water landscape were visitors favorite interests due to design concept with a representative Korean stream scenery of Dokrack-dang and Byeolseo garden resulting in differences from the landscape displaying technique for other oriental gardens. These stylistic differences in the dominant landscaping of garden architecture from surrounding the physical environments, the garden displaying technique derived from Korean natural landscape can be recognized as an unique garden element for foreign visitors.