• Journal of Korea Entertainment Industry Association
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• v.14 no.8
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• pp.153-162
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• 2020

The purpose of this study was to provide fundamental data to cosmetic waxing industry by investigating the using and awareness of cosmetic waxing. The questionnaires were administered to 230 subjects in Gwangju and Jeon-nam regions and the collected were statistically processed using SPSS ver. 21.0 program. The results are as follows: First, the most frequent groups were 20s in age group, married in marital status, professional in occupation, and high school graduation in educational background. For the difference in awareness by their general characteristics, the hair removal techniques most experienced by subjects were shaving and waxing and most of them came to know the waxing through acquaintance. Most of them reported positive awareness for experience of waxing and clean hygiene and neatness accounted for most of reason. The most frequently used place for waxing was professional cosmetic shops (nail, skin, and hair) and the most frequent motivation for waxing was effectiveness for skin hygiene. The areas where waxing is mainly performed were armpit, arm, and leg. The most of subjects received the procedure twice a month and in spring. Most of them reported 'very satisfied' for the procedure. It is expected, based on the results of this study, that the cosmetic waxing industry as a part of the beauty industry that is attracting attentions as a new growth engine for the development of national economy accomplish growth.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.3
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• pp.688-696
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• 2021

This study compared the current status, opening costs, and service of skin beauty franchises in Korea and the U.S. with the aim of providing data for skin beauty franchises. The main items in both countries include facial and body care, with 54 mean value in Korea, which is smaller than 361 mean value in the U.S. The U.S. franchise fee is about 1.5 times higher than that in Korea, and franchisees pay royalties of 20-60(ten thousand KRW) per month in Korea and 5-6 percent of annual sales in the U.S., as well as submit a net worth requirement and cash requirement. There are many spa services in the U.S. which creates differences in cost from Korea. and for the education, the cost was set in Korea while the time in the U.S. Every franchise offered facial and body care services. In addition, most Korean franchises run bridal care services, while in the U.S., waxing, men's treatment, hot stone, and spa services are offered. These differences are the result of differences in climate and race between the two countries, as well as differences in perception regarding the socio-cultural atmosphere, skin beauty, and openness.