• Title/Summary/Keyword: 온라인 플랫폼 특성

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A Study on Semantic Logic Platform of multimedia Sign Language Content (멀티미디어 수화 콘텐츠의 Semantic Logic 플랫폼 연구)

  • Jung, Hoe-Jun;Park, Dea-Woo;Han, Kyung-Don
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.10
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    • pp.199-206
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    • 2009
  • The development of broadband multimedia content, a deaf sign language sign language is being used in education. Most of the content used in sign language training for Hangul word representation of sign language is sign language videos for the show. For the first time to learn sign language, sign language users are unfamiliar with the sign language characteristics difficult to understand, difficult to express the sign is displayed. In this paper, online, learning sign language to express the sign with reference to the attributes, Semantic Logic applying the sign language of multimedia content model for video-based platform is designed to study.

The influence of Instagram's posts information attributes on acceptable intentions and word of mouth effect: focusing on college student in South Korea and the United states (인스타그램의 게시글 정보특성과 수용의도 및 구전효과의 영향관계 연구: 한국, 미국 대학생을 중심으로)

  • Park, Se-June;Cho, Seung-Ho
    • Journal of Digital Convergence
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    • v.13 no.9
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    • pp.115-128
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    • 2015
  • As generation of Web 2.0 comes in, enormous information of corporation from various platform are being produced. However, corporations should understand features of each platform and appropriate strategies in order to attract the public in the midst of such flood of information. Numerous studies have been conducted regarding SNS which has grown rapidly in recent but a study relating a specific medium is relatively in short. So this study analyzed how information of Instagram bulletin board is accepted in perspective of consumer in Korean and America, We examined the relationship between intention of acceptance and Word Of Mouth effect through meditating effect of information usefulness. To answer the research question, we conducted online survey with Korean and USA college students. The result showed that usefulness of the information was shown to the major intermediary variable between the information characteristics of bulletin board and the intention of acceptance intention and Word Of Mouth(WOM).

Technology Acceptance Model in Live Commerce Context: The Effect of Para-social Interactivity and Source Characteristics on Consumers' Shopping Intention on Live Commerce Platform (라이브 커머스의 의사사회적 상호작용성과 정보원 특성이 소비자의 지속적 쇼핑 의도에 미치는 영향: 기술수용모델을 중심으로)

  • Liu, Mengqiu;Park, Jee-Yun;Lee, Hye-Eun
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.138-154
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    • 2021
  • 'Live commerce', a brand new format of online shopping, is actively promoted in China recently. This research focused on 'Taobao-live', China's largest live commerce platform to investigate the relationships among para-social interaction, source characteristics (e.g., trustworthiness, attractiveness, and expertise), perceived ease of use, perceived usefulness, and shopping intention based on Technology Acceptance Model. A total of 536 Taobao live users were recruited through the Chinese research platform. The results showed that para-social interactivity positively affected perceived ease of use and usefulness, whereas the source characteristics had no significant effect on consumers' perceptions. Furthermore, higher perceived ease of use generated higher perceived usefulness, and both perceived ease of use and usefulness positively influenced consumers' intention to shop through Taobao live. This research can provide theoretical background for understanding the potential of live commerce platforms and help brands come up with effective online shopping strategies using live commerce platforms.

The Effects of Perceived Netflix Personalized Recommendation Service on Satisfying User Expectation (지각된 넷플릭스 개인화 추천 서비스가 이용자 기대충족에 미치는 영향)

  • Jeong, Seung-Hwa
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.164-175
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    • 2022
  • The OTT (Over The Top) platform promotes itself as a distinctive competitive advantage in that it allows users to stay on the platform longer and visit more often through a Personalized Recommendation Service. In this study, the characteristics of the Personalized Recommendation Service are divided into three categories: recommendation accuracy, recommendation diversity, and recommendation novelty. Then proposed a research model which affects the usefulness of users to recognize recommendation services by each characteristics and leads to satisfaction of expectations. The result of conducting an online survey of 300 people in their 20s and 30s who subscribe Netflix shows that the perceived usefulness increased when the accuracy, variety, and novelty of Netflix's Recommendation Service were high. It was also confirmed that high perceived usefulness leads to satisfaction of expectations before and after Netflix use. The derived research results can confirm the importance of evaluating the personalized recommendation service in terms of user experience and provide implications for ways to improve the quality of recommendation services.

A Box Office Type Classification and Prediction Model Based on Automated Machine Learning for Maximizing the Commercial Success of the Korean Film Industry (한국 영화의 산업의 흥행 극대화를 위한 AutoML 기반의 박스오피스 유형 분류 및 예측 모델)

  • Subeen Leem;Jihoon Moon;Seungmin Rho
    • Journal of Platform Technology
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    • v.11 no.3
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    • pp.45-55
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    • 2023
  • This paper presents a model that supports decision-makers in the Korean film industry to maximize the success of online movies. To achieve this, we collected historical box office movies and clustered them into types to propose a model predicting each type's online box office performance. We considered various features to identify factors contributing to movie success and reduced feature dimensionality for computational efficiency. We systematically classified the movies into types and predicted each type's online box office performance while analyzing the contributing factors. We used automated machine learning (AutoML) techniques to automatically propose and select machine learning algorithms optimized for the problem, allowing for easy experimentation and selection of multiple algorithms. This approach is expected to provide a foundation for informed decision-making and contribute to better performance in the film industry.

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Research on Case Analysis of Library E-learning Platforms: Focusing on Learning Contents and Functions (도서관 이러닝 플랫폼 사례분석 연구 - 학습 내용 및 기능을 중심으로 -)

  • SangEun, Cho;KyungMook, Oh
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.34 no.1
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    • pp.209-238
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    • 2023
  • This study aims to propose the main learning contents, functions and activation plans for building an e-learning platform for libraries through a literature review, case analysis and expert survey. Through the literature review, it was found that libraries must play a role in providing high-quality online education for users in the e-learning ecosystem. Based on the previous studies, a learning function analysis tool was developed for the analysis of the library's e-learning platform. Based on this, the learning contents, learning functions and characteristics of library e-learning platforms were analyzed, and expert surveys and interviews were conducted. As a results, the construction of a platform for effectively applying learning processes and technology is essential for the library's sustainable e-learning services. The contents that should be provided for characteristics of library education, reading guidance, information literacy instruction, library usage instruction, and the latest IT technologies. And The main learning functions include the ability to conduct video lectures and real-time classes among learning types, and learning activity support functions, a cloud platform support function and a personalized environment support function. Additionally, suggested re-education for library staff to improve their technical skills and the formation of an e-learning team.

A study of other backers' social group size and social presence on web-based crowdfunding platforms impacting participation intent (웹기반 크라우드펀딩 플랫폼에서 프로젝트 후원자 사회 집단 크기와 사회적 실재감이 소비자 참여의도에 미치는 영향 연구)

  • Shim, Woo Joo;Lee, Eun-Jung
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.4
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    • pp.397-404
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    • 2021
  • The web-based crowdfunding platform provides small-cap companies the opportunity to reduce financial risks and to reliably produce new products through pre-orders. Meanwhile, crowdfunding projects are also helping companies as a channel to test new products before mass production. Despite these advantages, from the point of view of businesses and consumers, it is true that web-based crowdfunding platforms have limitations in the retail environment. For example, the limited social elements of a web-based platform are somewhat in conflict with the basic characteristics of crowdfunding projects - which inevitably demand high social influences for the success. As such, understanding the mechanisms of social factors of crowdfunding platforms from the consumers' perspective is important. Therefore, in this study, we empirically tested the effect of social factors of crowdfunding platform on consumer participation and evaluation. Based on the Social Influence Theory and Social Presence Theory, we developed a conceptual framework where the social group size and social presence of other backers were the independent variables and the purchaser's intention to participate as the dependent variable. In the results, the size of the social group size and the perceived social presence have a significant positive effect on purchaser's participation intent. In addition, the social presence had a greater influence on the purchaser's intention to participate than the size of the sponsor's social group. We believe that our findings contribute to the extant literature by empirically demonstrating the valid effect of social factors of crowdfunding platforms on consumer evaluations.

A Study on Acting Approaches based on Characteristics of Zoom Theater - Focused on the Production Process of Project, Hong-Do 2020 (줌(Zoom)연극의 특성에 따른 배우의 연기 접근 방법 연구 - 프로젝트, 홍도(2020)의 제작 과정을 중심으로)

  • Jung, Eunyoung
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.842-854
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    • 2021
  • Performing industries in Korea and abroad have been attempting a wide range of artistic experiments utilizing online platforms ever since the Covid-19 pandemic. Accordingly, this study will shed light on the functional characteristics of Zoom, which was used as a creative tool for theater performances. At first, after examining theater performances presented in Korea and abroad using Zoom and their characteristics, the production stage of the Zoom play will be analyzed by dividing it into following stages; a research-based pre-production stage, a scene workshop stage that composes each scene based on the script, a recording stage filming each scene on Zoom, and Streaming stage for presenting the show. Furthermore, the actor's approaches to acting in this production process was presumed to be separation of gaze, re-recognition of space, utilization of expressive gestures, and reaction as an active action. As a result, it proposes the possibility of ongoing development of theatrical work using Zoom and the evolutionary aspect of actor's acting approaches in accordance with theatrical work via Zoom.

An Analysis of Determinants Affecting Satisfaction of Usage of Live Commerce from the Perspective of User, Information Source and Platform (이용자, 정보원천 및 플랫폼 차원에서의 라이브 커머스 이용 만족도 영향 요인 고찰)

  • Lee, Sungjoon
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.576-589
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    • 2021
  • Live commerce as a new form of service that combines live streaming service with e-commerce is gaining a growing attention from many people with diffusion of a new trend of untact economy. In this context, this research examines what leads to user satisfaction of live commerce. In especial, this research conceptualized several determinants that might affect user satisfaction of live commerce from three dimensions of users, information sources and platforms. It also tested whether those factors had influences on user satisfaction of live commerce empirically. The sample in this study was responses of 218 people in their 20s and 30s who had experienced using live commerce. They were analyzed using a hierarchical regression analysis. The findings revealed that depression and innovativeness from the dimension of users, attractiveness of show host from that of information sources, and physical affordance and perceived interaction among users from that of platforms had significant influences on user satisfaction of live commerce.

Mobile Game Programming Using GVM and MobileC (GVM과 MobileC를 이용한 모바일 게임 프로그래밍)

  • Kim, Pil-Jin;Nam, Dong-Geun;Oh, Se-Man
    • Proceedings of the Korea Information Processing Society Conference
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    • 2002.04a
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    • pp.163-166
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    • 2002
  • 컴퓨터 게임의 발달은 오프라인 PC 게임에서 인터넷의 보급으로 인해 온라인 게임으로 발전하였다. 그 후 인터넷 환경은 유선 환경뿐만 아니라 무선 환경에서도 무선 단말기를 이용하여 게임 서비스가 가능한 수준에 이르렀다. 그러나 적은 메모리와 낮은 수준의 처리능력을 가지고 있는 제한적인 모바일 환경의 특성으로 유선 인터넷에서와 같이 멀티미디어를 포함한 다양한 형태의 정보제공 및 인터렉티브한 모바일 게임이 어려운 현실이다. 본 논문에서는 WAP(Wireless Application Protocol)을 기반으로 하여 다운로드 솔루션을 채택한 GVM(General Virtual Machine) 상에서 실행될 수 있는 모바일 게임을 설계하고 MobileC 언어를 사용하여 제작하였다. 또한, 모바일 게임을 설계하고 제작하는 과정을 통해서 단말기의 제한적인 실행환경에서 최대한의 효과를 나타낼 수 있는 개발 모델을 제시하고자 한다. GVM은 무선 단말기 상에서 동적인 응용프로그램을 실행할 수 있는 가상기계 플랫폼이다.

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