• The Journal of the Korea Contents Association
• /
• v.11 no.12
• /
• pp.950-957
• /
• 2011

With the convergence of disciplines in progress and Web 2.0 online collaborative environment, online knowledge exchange activities of researchers are increasing. Quickness of acquiring knowledge highly impacts on research productivity in the global era. Online knowledge exchange is critical service for researchers. In this study, knowledge exchange service model was presented from the perspective of activate participation, knowledge quality improvement, quickness of exchanges. A variety of domestic and international knowledge exchange services were analyzed, particularly Korean domestic service KOSEN What is? as for operational practice. It is confirmed that in order to stimulate researcher knowledge exchange the quality of the knowledges exchanged is essential and variety of operating activities are needed such as expert matching systems, enhancement of speed in knowledge exchange, ease of usability, and elements of fun.

• Korean journal of communication and information
• /
• v.56
• /
• pp.194-218
• /
• 2011

Focusing on the individuals' structural positions and roles in the internet discussion network, this research explores whether and how the opinion leaders' network characteristics are associated with the message quality and interpersonal influence in terms of attention-drawing and response-generation, which prior studies often failed to fully explicate. Findings suggest that discussion participants with high message quality occupy more central positions in the discussion network, thus enjoy more attention and responses of other following participants. However, opinion leader's network centralities, which tap the structural positions and unique roles in the online discussion network, systematically mediate the effect of the message quality on interpersonal influence. Moreover, significant interaction between opinion perception and network centrality was found only on the majority opinion group, rendering the entire discussion structure toward more enclaved deliberation and group polarization. Taken together, the results imply that the influence of the online opinion leader can only be substantiated with participant's central positions in the discussion network, which has been ignored by the prior opinion leadership research.

• Journal of Korean Society for Quality Management
• /
• v.35 no.4
• /
• pp.123-139
• /
• 2007

This study was to investigate the structural relationships between component of interactivity, satisfaction, trust, commitment and loyalty in online community. For these purpose, the author developed several hypotheses and collected the data from 241 users of online community. The results was as follows. First, Interactivity had a significantly positive direct effect on satisfaction. Second, Interactivity had a positive indirect effect on trust. Third, Satisfaction had a significantly positive effect on trust and trust had a significantly positive effect on commitment. Finally, Satisfaction and trust had a significantly positive effect on loyalty. At the end of this paper, the managerial and theoretical implications, limitations and further research directions were suggested.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2008.10b
• /
• pp.530-536
• /
• 2008

User Generated Content(이하 UGC)는 웹사이트 이용자에 의해 생산된 콘텐츠를 일컫는 말로, 미디어 조직에 속하지 않은 일반인들의 비직업적 활동의 산물로서 웹 공간에 공표한 콘텐츠를 의미한다. 본 연구는 UGC가 활성화되기 위해서 풀어야 할 과제를 도출하고, 도출된 요인을 바탕으로 개선된 형태의 UGC 웹 서비스 품질(Web Service Quality)의 최적화된 모형을 제시하고자 한다. UGC 웹서비스 품질은 정보성, 디자인, 통신환경, 커뮤니티, 실재감, 보안성 등의 6가지 요인으로 나누어 고객 만족도와 고객 충성도에 미치는 영향을 조사하였고, 고객 만족도와 고객 충성도 간에 매개 변수로서 관여도를 두어 고객 만족도와 고객 충성도간의 영향 요인을 온라인상 UGC 사용 및 이용 경험이 있는 사용자 총 355명을 대상으로 설문조사를 통해 연구하였다. 연구 결과, UGC 웹서비스 품질 요인으로 정보성, 디자인, 통신환경, 커뮤니티, 실재감, 보안성은 모두 고객 만족도에 직접적인 영향을 미치는 것으로 밝혀졌다. 고객 만족도는 고객 충성도에 유의한 영향을 미치고 있었으며, 고객 만족도 또한 관여도에 영향을 미친다. 매개 변수로서 관여도는 고객 충성도에 유의한 영향을 미치고 있는 것으로 나타났다.

• The Journal of the Korea Contents Association
• /
• v.20 no.10
• /
• pp.25-34
• /
• 2020

Community question and answering service is one of the main sources of information and knowledge in the Web. The quality of information in question and answer documents is determined by the clarity of the question and the relevance of the answers, and the readability of a document is a key factor for evaluating the quality. This study is to measure the quality of documents used in community question and answering service. For this purpose, we compare the frequency of occurrence by vocabulary level used in community documents and measure the readability index of documents by institution of author. To measure the readability index, we used the Dale-Chall formula which is calculated by vocabulary level and sentence length. The results show that the vocabulary used in the answers is more difficult than in the questions and the sentence length is longer. The gap in readability between questions and answers is also found by writing institution. The results of this study can be used as basic data for improving online counseling services.

• Journal of Korea Society of Industrial Information Systems
• /
• v.17 no.4
• /
• pp.25-40
• /
• 2012

This paper suggests the way to build the integration of internal server by using link server with virtualization method. With the development of on-line games, game communities began to be formed by users, players get fun from playing games, sharing online space with friends, clans, and parties. However, the limit of physical server restrict the allows under average a hundred users to play at same time and place, and three thousand to ten thousand people to access to game community with chat, message, friends functions. By following the explanation of the method from this paper, this limit can be overcome. It will give the function to share information of all connected users in one displayed server. This paper demonstrates the key quality requirements of the server built by this way such as scalable architecture, consistency, and latency is fulfilled.

• Journal of Information Technology Services
• /
• v.13 no.3
• /
• pp.183-200
• /
• 2014

Online brand communities have become a major component of marketing strategy given that these communities encourage participation and share the culture of Web 2.0 core concepts to Internet users. This study investigated the effects of social capital and knowledge quality on the success of online brand communities. A research model suggests that trust among members and the identification derived from social capital theory and knowledge quality influence individual community participation; knowledge quality also influences brand trust. In turn, community participation and brand trust develop brand loyalty. The model was empirically analyzed using structural equation modeling with data from online brand community members in Korea. The results indicate that identification and knowledge quality significantly affects brand trust and brand loyalty through community participation. This study provides a basis for developing a success model for online brand communities. Also, this study identifies a new role of knowledge quality in an online brand community context.

• Journal of Korean Society for Quality Management
• /
• v.32 no.4
• /
• pp.15-29
• /
• 2004

This paper is interested in analyzing the CSFs of 3 different kinds of on-line digital products. They are on-line digital products of (1) transaction, (2) relations, and (3) interests. This study first tried to define the on-line digital products based in the above three categories and then to find the factors that might effect the customer acceptability in each product groups. Independent variables used in this study are characters of products, characters of users, and system environments. This paper that on-line survey has been conducted for the study's specialty and the collected resource was analyzed by using the SPSS 10.0K statistics package. Using multiple regression, this study finds that major factors effecting the user acceptability of each group are different from one another. For example, system environment variables such as speediness, system performance effects the customer acceptability of digital products of Interest(game, avartar, etc). Much more then that of products of relations(information service, etc). Therefore empirical findings are suggested in the conclusion.

• Journal of the Korea Society of Computer and Information
• /
• v.29 no.5
• /
• pp.143-153
• /
• 2024

This study aims to analyze both the current utilization of e-learning in the scuba diving education sector and the possible improvements by using Delphi analysis. The study administered three rounds of Delphi surveys with 25 specialists, including business executives and educational leaders from scuba diving centers and resorts affiliated with organizations that conduct scuba diving education through e-learning. The comparative analysis of the state of e-learning utilization and factors for improvement revealed significant insights. In terms of expected benefits, the analysis highlighted an increase in user convenience, temporal flexibility in learning activities, and easy access to products. However, it identified major issues such as the simplistic mandatory exams, inadequate professional depth in the feedback provided, and a lack of bidirectional communication between learners and instructors. Recommendations for improvements included enhancing communication through various online communities, conducting mandatory exams offline, and developing a variety of content. Conducting regular program quality evaluations, integrating with various diving communities, and assigning dedicated tutors were deemed crucial factors for future development.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.6
• /
• pp.3478-3489
• /
• 2014

Because the increased number of Internet users and the common use of IT technology via the expansion of domestic IT infrastructure have increased the web site use of companies, Internet users have begun to experience a range of online websites. In a digital environment, entrepreneurial companies who have limited resources will require effective management by analyzing the critical factors of the website quality assessment and focusing their resources to seize the market because the website quality built in the company directly affects the satisfaction and purchase activity of the customers. In this study, a total of 523 surveys from the customers visiting online websites of the entrepreneurial companies were collected to analyze the factors between the influencing factors and satisfaction and purchase intention using the ServQual method in the AMOS 18.0 program. This analysis showed that the customers visiting the website are satisfied with the factors of tangibility, reliability and responsiveness of visited websites, and the factor of community, which indicates that the level of customer activity in the web sites is related significantly to the customers' purchase intentions.