• Title/Summary/Keyword: 온라인 정보원

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Purchase Motives, Use of Information Sources, and Decision Making Styles of Online Clothing Shoppers (온라인 의류 소비자들의 쇼핑동기, 정보원 사용과 의사결정 유형)

  • Lee, Jung-Eun;Lee, Kyu-Hye
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.6
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    • pp.880-892
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    • 2009
  • An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

A Path Analytic Exploration of Consumer Information Search in Online Clothing Purchases (온라인 의복구매를 위한 소비자 정보탐색의 경로분석적 탐구)

  • Kim, Eun-Young;Knight, Dee K.
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.12
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    • pp.1721-1732
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    • 2007
  • This study identified types of information source, and explored a path model for consumer information search by shopping attributes in the context of online decision making. Participants completed self-administered questionnaires during regularly scheduled classes. A total of 219 usable questionnaires were obtained from respondents who enroll at universities in the southwestern region of the United States. For data analysis, factor analysis and path model estimation were used. Consumer information source was classified into three types for online clothing purchases: Online source, Offline retail source, and Mass media. Consumers were more likely to rely on offline retail source for online clothing purchases, than other sources. In consumer information search by shopping attributes, online sources were more likely to be related to transaction-related attributes(e.g., incentive service), whereas offline retail source(e.g., displays in stores, manufacturer's catalogs and pamphlets) were more likely to be related to product and market related attributes(e.g., aesthetics, price) when purchasing clothing online. Also, the path model emphasizes the effect of shopping attributes on traditional retailer search behavior, leading to online purchase intention for clothing. This study supports consumer information search by attributes, and discusses a managerial implication of multi-channel retailing for apparel.

Confidence Indicators and Evaluation Factors of Credibility According to the Types of Online Information (온라인 정보원의 유형별 신뢰지수 및 신뢰성 평가요인)

  • Kim, Young-Kee
    • Journal of the Korean Society for information Management
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    • v.27 no.1
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    • pp.7-24
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    • 2010
  • This study tried to develop the confidence indicators and evaluation factors of credibility according to the types of online information by nationwide large scale online survey. The main results are summarized as follows: i) confidence indicators by types of online information: information on news sites(72.553), financial companies(68.894), government sites(67.938), cafe(66.464), portal sites(65.001), collective intelligence sites(63.489), nonprofit organization (63.392), company/corporation sites(59.789), blog(59.066), online community sites(55.609), e-commerce sites(55.118), mini-homepage(50.695). ii) 'Widely known site' or 'famous site' is the most important factor for all types of online information. User opinions like as posting or comment are major factors for sites of cafe, blog, mini-homepage, online community, collective intelligence etc. and 'name recognition' and 'reputation' are main factors for site of financial company, corporation, government, nonprofit organization.

A Study on Cooperation Networks for Multicultural Information Services (다문화정보서비스의 협력망에 관한 연구)

  • Lee, Hye-Young;Kwak, Seung-Jin
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.2
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    • pp.147-169
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    • 2009
  • The purpose of this paper is to construct a cooperation network for multicultural information services. It is suggested that a network for multicultural information helps those who limited information resources. Following investigation of the related information resources-422 online sites in 395 groups-it was found that the activity of non-public groups is higher than that of public groups and that all related groups offer various information services to multicultural people: education (24.5%), culture (18.4%), human rights (12.7%), general life (8.9%), and etc. The paper suggests the sharing of the information of internal related groups and collaboration with th embassies and cultural centers of East Asian country in order to construct a multicultural information service.

The Influences of Cognitive Authority of Online Information Sources on Information Quality Evaluation (온라인 정보원의 인지적 권위에 대한 인식이 정보의 품질 평가에 미치는 영향)

  • Lee, Changho;Yi, Yongjeong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.30 no.4
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    • pp.157-173
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    • 2019
  • Due to the fact that cognitive authority influences an individual's thoughts so that a given information is perceived as appropriate, people evaluate information based on their cognitive authority. The purpose of the present study is to examine the perception of the cognitive authority of online information sources used by college students to carry out their academic tasks, and to determine whether such perceptions affect the quality assessment of information sources, such as webpages, e-journals, and Wikipedia,. Specifically, we measured how cognitive authority, which were formed by the author, the surface, and the content of an information source influenced its accuracy, usefulness, completeness, and expertise. For this purpose, online surveys were conducted with college students, and 172 valid responses were obtained. Findings indicated that all the characteristics that formed the cognitive authority of an information source had significant impacts on its accuracy, usefulness, completeness, and expertise. The study suggests academic implications that confirm the associations between cognitive authority and credibility of information in the context of online information sources. Furthermore, the study provides practical implications that system developers or operators of information sources need to consider diverse factors that affect their cognitive authority to promote users' trust on the information that they deliver.

A Study on Development of Intergrated OPAC Using Hypermedia (하이퍼미디어를 이용한 통합OPAC구현에 관한 연구)

  • 안태경;김현희
    • Proceedings of the Korean Society for Information Management Conference
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    • 1995.08a
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    • pp.51-54
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    • 1995
  • 본 연구에서 구축하고자 하는 통합OPAC은 특정 주제의 문헌정보원, 전문가정보원, 통계정보원을 제시해 주는 참고봉사 전문가 시스템, 온라인 열람목록(OPAC), 이용 안내, 외부데이타베이스의 검색 모듈이 결합된 시스템이다. 지식베이스는 문헌정보원 지식베이스, 전문가정보원 지식베이스, 통계정보원 지식베이스로 구성된다. 지시베이스의 추론방법은 전진추론(forword chining) 방식을 채택하였다. 시스템의 구현 환경은 먼저 하드웨어는 IBM 호완기종의 개인용 컴퓨터들(IBM386-DX33이상)을 사용하고 시스템 개발도구로는 전문가시스템과 하이퍼텍스트가 결합된 쉘(shell)인 KPWin++를 이용하였고 문헌정보원, 전문가정보원, 통계정보원에서의 키워드추출 등 정보처리 작업은 터보C를 사용하였다.

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A Study on Gathering & Connecting Online Reference Resources for Improving the Quality of Online Knowledge Service (온라인지식정보서비스 품질 향상을 위한 온라인지식정보원 확보 및 연계전략에 관한 연구)

  • Noh, Young-Hee
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.20 no.2
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    • pp.17-30
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    • 2009
  • This study is to improve the quality of online reference service which is serviced in the world. For this it suggests the strategic methods for collecting and connecting of internet information resources. It makes information service circumstance for professional librarians to retrieve and service. To achieve the purpose, this study have drawn implications by analysing the theoretical discussions and the cases of online reference resources system. This study suggests some strategies as follows; 1) Collaborative constructing and using of online reference resources, 2) Developing classification scheme and subdividing the subjects of it, 3) Developing the standard format of the data as like metadata, 4) Developing the guidelines to select the proper resources from many internet information resources, 5) Subdividing the 'knowledge DB' by subjects, 6) Connecting as much as possible the DBs as like the National DB and open access resources.

Exploring Persuasion Effects of Online Science Technology News (온라인 과학기술 뉴스의 설득효과 탐구)

  • Lee, Jae-Shin
    • Journal of Internet Computing and Services
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    • v.17 no.4
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    • pp.135-143
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    • 2016
  • The Internet is being utilized as a means of communication channel for science information. In this study, an experiment was conducted against college students, in which participants were assigned to one of the following four conditions: source status(professor, student) x social categorization(in-group, out-group). When the participants finished reading an online news article, perceived usefulness of and attitude toward the science technology were measured. The results show that the effect of source expertise on perceived usefulness was moderated by social categorization.

A Study on the Status of Building Reference Shelf and Analysis of Types of Online Reference Sources in the University Library (대학도서관의 온라인 참고서가 구축현황과 온라인 참고정보원의 유형분석에 관한 연구)

  • Choi, Eun-Ju
    • Journal of Information Management
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    • v.38 no.1
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    • pp.21-36
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    • 2007
  • This study aimed to investigate present status of online reference shelf and analyze access point in the home page and types of online reference sources in the university library. Data were collected by accessing home pages of 41 university libraries in the region of Seoul and Kyonggi-Do. 30 libraries had prepared reference shelf out of 41 libraries, and "User Service", "Electronic Reference Sources", or "Reference & Information Sources" were mostly used as home page menu. Types of references sources varied among libraries, and "Directories", "Dictionaries", "Statistics" or "Encyclopedias" were mostly loaded types in the reference shelf. For the enhancement of reference services through reference shelf, establishing and applying standards for evaluation, ease of access, access by subject, and continuous updates and additions of reference sources were suggested.

The Influences of Cognitive Authority of Online Sources on Undergraduate Students' Academic Information Evaluation (온라인 정보원의 인지적 권위가 대학생의 과제정보 평가에 미치는 영향)

  • Lee, Chang-Ho
    • Proceedings of the Korean Society for Information Management Conference
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    • 2018.08a
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    • pp.79-82
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    • 2018
  • 본 연구는 인터넷에서 이용할 수 있는 다양한 종류의 온라인 정보원마다 대학생들이 가지고 있는 인지적 권위가 과제정보 평가에 미치는 영향에 대해 연구하였다. 선행연구를 기반으로 도출된 변인에 따라, 온라인 학술논문, 온라인 사전, 소셜 Q&A, 온라인 사전에 대해 대학생들이 가지고 있는 각각의 인지적 권위가 과제정보의 정확성, 포괄성, 객관성 평가에 미치는 영향을 알아보았다. 분석결과, 온라인 사전, 소셜 Q&A, 온라인 사전의 인지적 권위는 과제정보의 정확성, 포괄성, 객관성 평가에 유의한 영향을 미치는 것으로 나타났으며, 온라인 학술논문의 인지적 권위는 과제정보의 정확성, 포괄성 평가에 유의한 영향을 미치는 것으로 나타났다.

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