• Digital Contents
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• no.8 s.99
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• pp.61-65
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• 2001

최근 인터넷 기업에 대한 전망이 회의론으로 기울어가고, 실제 수많은 기업들이 도산하거나, 사이트를 폐쇄하면서, 인터넷 광고 전망이 어두워졌다. 또한, 최근 온라인 기업의 선두 주자인 야후와 아마존 등이 유료화 대열에 끼어들면서, 자연스럽게 비즈니스의 키워드는 콘텐츠 유료화와 수익 창출로 급속하게 이동하고 있는 추세이다.

• Journal of the Korean Society for information Management
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• v.23 no.2
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• pp.167-183
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• 2006

This paper describes a metadata extraction technique based on natural language processing (NLP) which extracts personalized information from email communications between financial analysts and their clients. Personalized means connecting users with content in a personally meaningful way to create, grow, and retain online relationships. Personalization often results in the creation of user profiles that store individuals' preferences regarding goods or services offered by various e-commerce merchants. We developed an automatic metadata extraction system designed to process textual data such as emails, discussion group postings, or chat group transcriptions. The focus of this paper is the recognition of emotional contents such as mood and urgency, which are embedded in the business communications, as metadata.

• The Journal of Information Technology
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• v.7 no.1
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• pp.69-86
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• 2004

In this paper, a conceptual framework describing the dynamics of click and mortar businesses is provided. It directs our attention to the many potential sources of synergy that are available to firms that choose to integrate e-commerce with their existing traditional forms of business. It further emphasizes the many actions that firms can take to minimize channel conflicts and help achieve the benefits of synergy. Finally, it describes four categories of synergy-related benefits from the integration of e-commerce with traditional businesses, including potential cost saving, gains due to enhanced differentiation, improved trust, and potential extensions into new markets. The utility of the framework was demonstrated using the case of an electronics retailer that has chosen to tightly integrate its large chain of retail stores with its Web-based electronic store. The framework was also used to develop a series of propositions that can guide future empirical research. The discussion points to the need to develop new types of metrics to better judge the contributions of e-commerce channels, and provides some guidance for future empirical research that can test whether, and under what conditions, integrated click and mortar business models work well. Thus, the purpose of this study is to present the combining physical and virtual presence in e-commerce.

• The Journal of Society for e-Business Studies
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• v.25 no.1
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• pp.83-107
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• 2020

Selecting business charts based on the nature of the data and the purpose of the visualization is useful in business analysis. However, current visualization tools lack the ability to help choose the right business chart for the context. Also, soliciting expert help about visualization methods for every analysis is inefficient. Therefore, the purpose of this study is to propose an accessible method to improve business chart productivity by creating rules for selecting business charts from online published documents. To this end, Korean, English, and Chinese unstructured data describing business charts were collected from the Internet, and the relationships between the contexts and the business charts were calculated using TF-IDF. We also used a Galois lattice to create rules for business chart selection. In order to evaluate the adequacy of the rules generated by the proposed method, experiments were conducted on experimental and control groups. The results confirmed that meaningful rules were extracted by the proposed method. To the best of our knowledge, this is the first study to recommend customizing business charts through open unstructured data analysis and to propose a method that enables efficient selection of business charts for office workers without expert assistance. This method should be useful for staff training by recommending business charts based on the document that he/she is working on.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.114-127
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• 2020

The online performance market is increasing due to recent pandemic events. However, due to the short introduction time of domestic online performances, there is a lack of related prior studies or success stories. In addition, most of these projects are short-lived projects or poor profits, so it is necessary to study how to activate them. The Sac on Screen project, which has been in progress since 10 years ago, has its own imaging experience, and the screening works and screening venues are also diverse, so it is an object of study. In addition, since annual satisfaction surveys are conducted, the business was evaluated based on the voice of customers from the data of the past three years. Based on the analyzed results, a free and paid version of the business model canvas was drawn through a group of experts. As a result of this synthesis, the following major implications were drawn. First, expanding research on online performances, second, needing a sense of responsibility for quality management of content, third, increasing diversity in content selection, and fourth, enhancing the liveliness of online performances, Fifth, efforts are needed to attract private investment and develop value-added products.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.431-435
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• 2008

Thanks to the development of internet, on-line market expands exponentially and corresponding solid business models are drawn attentions. Most of on-line trading items are limited with selling game related items however, Linden Lab made its turning point by introducing cyber reality game to shape the cyber life with creating his own Avatar in 2003. After 2003, Second life has grown sharply that over 12 million users around the world. While former games are progressed within fixed scenario, the concept of avatars who live his or her own lives at the cyber space that successfully differentiate from former online game. Further, cyber money, Linden Dollar can be used to buy real estate, cloth, shoes just like at real economy system. Not only for using corporate marketing, various areas of activities; promotion of public sector, politics, education are also functioned at the cyber life. In Korea, Korean version of Second life was introduced at the end of 2007 that draws attentions from the users. In this study, I examine various business models of cyber through Second life and suggest feasible culture-contents applying models.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.746-749
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• 2015

The purpose of this study is to investigate the source of competitive advantage to create a successful business model. in IT firm. Business Model is strategic management tool to successful marketplace entry. This study provide that how business model works and what elements is important. When developing a business model framework and hoe they structure relationship between the proposed framework from product or service point of view. Business model must use a various platform as a online.

• Journal of Fashion Business
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• v.20 no.1
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• pp.53-68
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• 2016

The purpose of this research was to evaluate the possibility of sustainable development of online advertisements conducted by fashion companies. Factors composed of sustainable development indexes of online advertisement that had been developed in previous studies were identified, and then the relevance between purchase intention and advertisement experience was evaluated. An online survey of 573 persons in the 20 to 40 age range who own mobile phone and have experienced online advertisements of a fashion brand or a fashion company was conducted. The data collected from the survey and the results are as follows. First, the validity and reliability from confirmatory factor analysis of six factors (namely, personal information protection, web use infringement, advertisement expression harmfulness, advertisement expression objectivity, emotional responsibility, and environment-friendly) and 21 questions was confirmed. Second, it confirmed that consumers gave low points to the evaluation of sustainable development indexes of online advertisement of fashion companies. In particular, that consumers gave low points with regard to both environmental friendliness and web use infringement. Third, it was identified that personal indexes such as personal information protection, web use infringement, and indexes relating to advertisement expressions do not directly influence the consumer's purchase intention. However, social indexes like emotional responsibility and environmental friendliness do have an influence on the consumer's positive action intention.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2002.05a
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• pp.70-73
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• 2002

기업 환경의 변화, 정보통신 기술의 발전 등으로 인한 비즈니스 패러다임의 전환은 산업전반에 있어서 비즈니스 모델(Business Model)의 중요성을 부각시키고 있다. 그러나 기존의 비즈니스 모델에 대한 연구는 온라인에서의 거래(transaction)방식에 의한 사후적 분류와 프로세스 설계에 초점인 맞추어져 있어, 실제 기업, 특히 오프라인 기업의 의사결정을 지원하기에는 미흡한 실정이다. 따라서, 기업의 비즈니스 설계와 이에 따른 전략 수립을 지원하기 위한 비즈니스 모델링 방법론에 대한 연구가 필요하다. 본 연구에서는 비즈니스를 시장(market), 참여자(actor), 거래(transaction)의 3개 계층(tier)으로 파악하고, 각 계층에서의 비즈니스 설계를 위해서 고려되어야할 요소를 찾고, 이에 따라 비즈니스를 표현하는 설계 방법론 (design framework)인 MAT를 제시하고자 한다.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.521-526
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• 2007

농업인의 소득증대와 직거래 기반 조성을 위한 농산물 전자상거래는 99년부터 농림부 및 각 산하기관과 지방자치단체를 중심으로 진행되어 왔으나 각 추진기관별로 쇼핑몰 플랫폼이 다르고 개별 운영되고 있어 정보의 공유와 소비자의 참여, 시스템의 개방이 온라인 비즈니스에서 핵심성공요인이 되고 있는 Web2.0 시대에 큰 문제점이 되고 있다. 또한, 농산물전자상거래 활성화를 위한 기존의 연구들은 대부분 B2B와 B2C를 구분하지 않고 포괄적으로 분석함으로써 농업인이 전자상거래를 수행함에 있어 겪게 되는 문제점을 제대로 파악하지 못하는 한계를 보여주고 있다. 본 연구에서는 Web2.0 시대의 비즈니스 특성을 중심으로 농업인의 전자상거래를 활성화할 수 있는 방안을 도출하였으며, 그 방안으로 각 기관별 쇼핑몰 플랫폼의 상품정보, 소비자 정보, 주문정보 등을 일괄관리하며, 친환경농산물인증정보와 GAP농산물 인증정보, 생산이력정보 등을 포괄하여 달라진 소비자의 구매성향에 대응하는 방안과 농업인의 농산물 마케팅 방도의 변화 및 정부기관의 대농업인 전자상거래 지원방식의 전환방안을 제시하고 있다.