• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.719-723
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• 2007

It is very active that existing companies of providing e-Learning contents try to differentiate themselves through a business model based on Web 2.0. For instance, Etoos, online education website (www.etoos.com) run by SK Communications has made more space where students can participate in the Web 2.0 era and overhauled its website completely, turning into an open-ended one, which strengthens learning and fun in 2007. This study is to analyze the present state of e-Learning contents with representative e-learning sites for middle and high school students, to find that the development direction for next generation e-Learning lies in developing contents focusing on learners that can get effective feedback and drawing collective intelligence grounded on the essence of Web 2.0, and to suggest 'the project to form virtual private tutor community in e-Learning contents.'

• Proceedings of the Korea Information Processing Society Conference
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• 2007.05a
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• pp.1465-1468
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• 2007

지식정보화 시대의 많은 정보가 온라인에 공개되면서 다양한 형태의 검색 서비스가 여러 사이트를 통해서 제공됨에 따라 사용자는 목적에 따라 여러 사이트를 방문하여 원하는 정보를 검색하고 있다. 그동안 검색 서비스 제공자는 사용자의 접근성을 향상시키고 이용용이성을 제공하기 위해 여러 가지 검색창을 제공하였지만 변경된 서비스 정책이 유연하게 반영되지 않아 장기적으로 사용되지 못하였다. 본 논문에서는 기존 검책창 구조의 한계점을 극복하여 사용자 측면에서 간편하게 설치하면서, 제공자의 서비스 제공 정책에 따라 비즈니스 로직을 수정할 수 있는 검색창을 설계 구현하여 적용하였다.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2003.05a
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• pp.265-268
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• 2003

본 논문은 고객의 관리 및 서비스의 중요성이 강조되고 기존의 마케팅 방법들이 온라인을 기반으로 한 고객 마케팅으로 바뀌는 경향에 따라 고객의 만족도를 반영한 고객지원시스템을 제안한다. 고객의 제품사용 능력을 향상시키기 위하여 고객을 수준에 따라 분류하여 수준별 학습에 따른 정보서비스를 제공함으로써 비즈니스 퍼포먼스를 향상시키는 방법을 제안하였다. 또한 전문가에 의해 검증된 지식을 각 항목의 제품평가 기준으로 설정하고 삼각퍼지 수에 의한 컨텐츠만족도 평가를 통해 고객 의사의 반영비율을 알 수 있다. 따라서 본 논문에서 제안한 고객중심의 지원시스템은 고객관리 및 서비스지원부문에 활용 쥘 수 있을 것이다.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.337-349
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• 2005

언제, 어디서나, 어떤 기기와도 접속을 가능하게 하는 유비쿼터스 컴퓨팅 시대가 다가오고 있다. 이러한 유비쿼터스 컴퓨팅이 가능하기 위해서는 기본적으로 사람과 사물을 유일하게 식별하고, 이를 바탕으로 하여 서비스가 제공되어야한다. RFID(Radio Frequency IDentification)는 자동 인식 및 데이터 획득 기술의 하나로 사람의 작업이나 판단을 요구하지 않으면서 객체의 ID를 자동적으로 취득하고 온라인으로 관련정보를 자동 처리하는 기술이다. 즉, 차세대 유비쿼터스 컴퓨팅의 핵심 기반의 기술이다. 현재 신성장 동력 산업의 하나로 RFID가 선정되었으며, 다양한 응용서비스 시험 사업과 관련 기술의 개발이 활발하게 진행되고 있다. 이에 본 연구에서는 RFID 활용 사례를 파악하여 기업들이 새로운 비즈니스 가치를 창출하기 위한 전략을 수립하는데 도움을 주고자 한다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.237-238
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• 2016

본 연구는 스마트폰을 활용한 비면대면 협상 전략을 연구한 것이다. 컴퓨터와 인터넷의 발달로 인해 비즈니스 환경은 급변하고 있다. 전통적인 면대면 협상전략이 주로 오프라인적 관점에서 연구된 것이라면, 스마트폰을 활용한 비면대면 협상전략은 미디어를 활용한 온라인적 관점에서 연구된 것이다. 논의 결과 스마트폰을 활용한 비면대면 협상 전략은 미디어를 활용한 간접적인 협상으로 면대면 협상 전략의 장점을 극대화한 것으로 볼 수 있다.

• Journal of Intelligence and Information Systems
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• v.28 no.2
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• pp.1-18
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• 2022

As digital technology converges into the e-commerce market across industries, online transactions have activated, and the use of online has increased. With the recent spread of infectious diseases such as COVID-19, this market flow is accelerating, and various product information can be provided to customers online. Providing a variety of information provides customers with various opportunities but causes difficulties in decision-making. The recommendation system can help customers to make a decision more effectively. However, the previous research on recommendation systems is limited to only quantitative data and does not reflect detailed factors of products and customers. In this study, we propose an intelligent recommendation system that quantifies the attributes of products and customers by applying text mining techniques to qualitative data based on online reviews and integrates the existing objective indicators of total star rating, sentiment, and emotion. The proposed integrated recommendation model showed superior performance to the overall rating-oriented recommendation model. It expects the new business value to be created through the recommendation result reflecting detailed factors of products and customers.

• Archives of design research
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• v.16 no.1
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• pp.181-198
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• 2003

The purpose of this study is to develop a on-line design tool for effectively coping with e-Business environment, or product design process into a Cyber model for traditional manufacturers which attempts new product development under such environment. It was finally developed as a model named $\ulcorner$Design Vortal Site; e-BVDS) that was based on the structure and style of internet web site. Results of the study can be described as follows ; \circled1 e-Business is based on the Internet. All processes in the context of e-Business require models whose structure and method of use are on-line styles. \circled2 In case that a traditional manufacturing business is converted into e-Business, it is better to first consider Hybrid Model that combines resources and advantages of both such traditional and digital businesses. \circled3 The product design process appropriate for e-Business environment has to have a structure and style that ensure utilization of the process as an Internet web site, active participation by product developers and interactive communication between participants in designing and designers. \circled4 $\ulcorner$e-BDVS) makes possible the use of designers around the wend like in-house designers, overcoming lack in creativity, ideas and human resources traditional business organizations face. However, the operation of $\ulcorner$e-BDVS$\lrcorner$ requires time and budget investments in securing related elements and conditions. \circled5 Cyber designers under $\ulcorner$e-BDVS$\lrcorner$ can easily perform all design projects in cyber space. But they have some limits in playing a role as designers and they have difficulty in getting rewards if such projects completed by them are not finally accepted. \circled6 $\ulcorner$e-BDVS) ensures the rapid use of a wide range of design information and data, reception of a variety of solutions and ideas and effective design development, all of which are not possible through traditional processes. However, this process may not be suitable to be used routine process or tool. \circled7 $\ulcorner$e-BDVS$\lrcorner$ makes it possible for out-sourcing or partners businesses to overcome restrictions in time and space and improve productivity and effectiveness. But such they may have to continue off-line works that can not be treated on-line.

• Journal of Intelligence and Information Systems
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• v.16 no.1
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• pp.17-43
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• 2010

This research considers the role of knowledge as marketing message, designs and analyses the personal experience management (PEM) business model using Human-Reader system. It is difficult to save and manage person's daily experience and relevant contents due to the lack of proper infrastructure and system. On the contrary, using Human-Reader infrastructure, person's experience and various relevant contents can be easily saved and managed because seamlessness between offline and online and the various devices that person can always carry along in ubiquitous environment. Since person can store and manage information, contents and advertisements through Human-Reader system and u-PEMS, marketing messages and advertisements do not have to be repetitive and stimulating. Instead, marketing messages and advertisements in Human-Reader environment should be granting values that can be saved and managed. We propose various scenarios, processes and its issues. And we analyze the expected value of RFID tag used on the proposed business model by so-called 'Tag Evaluation Model' and assess the assumptions that are basis of the proposed business model for evaluate the feasibility of the u-PEM business model.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.12 no.2
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• pp.31-40
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• 2017

This study validate effectiveness of Online Entrepreneurship Education based on PBL(Problem-based Learning) and flipped learning. This study reveals online education of entrepreneurship based on PBL and flipped learning method has positive effect on personal entrepreneurship, will to be an entrepreneur, and problem-solving skills. First, the results show that entrepreneurship education based on PBL and flipped learning can improve entrepreneurship more than a previous learning method. Second, PBL and flipped learning based online education affects will to be an entrepreneur in positive way. Experimental group who experienced problem solving activity and flipped learning has more will to be entrepreneur than control group who takes previous learning method. Lastly, PBL and flipped learning method based entrepreneurship education also has positive effect on personal problem-solving techniques. This results show that online entrepreneurship education based on PBL and flipped learning has positive impacts on entrepreneurship, will to be an entrepreneur, and improving problem-solving skills significantly.

• The Journal of the Korea Contents Association
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• v.22 no.1
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• pp.197-213
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• 2022

In this study, text mining analysis was performed on online big data for recognition and assessment of urban brand I Seoul U. To this end, TEXTOM, a processing program for data acquisition and analysis was used, and the 'I SEOUL U' keyword was selected as an analysis keyword. Keyword analysis shows the keywords associated with I Seoul U to be as follows: First, as a business and marketing term, keywords include pop-up store, gallery, co-branding, (festival, etc.), commodities, private companies and online. Second, as an event-related term, keywords include Han River, tree-planting day, tree planting, Hongdae, Christmas, Mapo, Jung-gu, Sejong University, and festival. Third, as a promotional term, keywords include robotics engineer Dr. Dennis Hong, Government, Art and Korea. In the N Gram analysis, as the city brand of Seoul, I Seoul U, in the public interest, was found to contribute to the commercial activities of private companies. In connection-oriented analysis, business and marketing, events, and promotions have been derived as categories. In matrix analysis, it was found that the products of the pop-up store are mainly developed, and products in the form of co-branding were being developed. In the topic modeling, a total of 10 topics were extracted and needs for commercial utilization and information for event festivals were mostly found.