• Title/Summary/Keyword: 온라인 마이닝

Search Result 240, Processing Time 0.023 seconds

A Topic Analysis of Abstracts in Journal of Korean Data Analysis Society (한국자료분석학회지에 대한 토픽분석)

  • Kang, Changwan;Kim, Kyu Kon;Choi, Seungbae
    • Journal of the Korean Data Analysis Society
    • /
    • v.20 no.6
    • /
    • pp.2907-2915
    • /
    • 2018
  • Journal of the Korean Data Analysis Society founded in 1998 has played the role of a major application journal. In this study, we checked the objective of this journal by checking the abstracts for 10 years. Abstract data was crawled from the online journal site (kdas.jems.or.kr) and analyzed by topic model. As a result, we found 18 topics from 2680 abstracts that had several contents, for example, nursing, marketing, economics, regression, factor analysis, data mining and statistical inferences. Topic1 (regression) is most frequent with 460 documents and we found the usefulness of regression in the applied science area. We confirmed the significant 10 association rules using by Fisher's exact test. Also, for exploring the trend of topics, we conducted the topic analysis for two periods which are 2006-2011 period and 2012-2016 period. We found that the control study was more frequent than survey study over time and regression and factor analysis were frequent regardless of time.

Spatial analysis based on topic modeling using foreign tourist review data: Case of Daegu (외국인 관광객 리뷰데이터를 활용한 토픽모델링 기반의 공간분석: 대구광역시를 사례로)

  • Jung, Ji-Woo;Kim, Seo-Yun;Kim, Hyeon-Yu;Yoon, Ju-Hyeok;Jang, Won-Jun;Kim, Keun-Wook
    • Journal of Digital Convergence
    • /
    • v.19 no.8
    • /
    • pp.33-42
    • /
    • 2021
  • As smartphone-based tourism platforms have become active, policy establishment and service enhancement using review data are being made in various fields. In the case of the preceding studies using tourism review data, most of the studies centered on domestic tourists were conducted, and in the case of foreign tourist studies, studies were conducted only on data collected in some languages and text mining techniques. In this study, 3,515 review data written by foreigners were collected by designating the "Daegu attractions" keyword through the online review site. And LDA-based topic modeling was performed to derive tourism topics. The spatial approach through global and local spatial autocorrelation analysis for each topic can be said to be different from previous studies. As a result of the analysis, it was confirmed that there is a global spatial autocorrelation, and that tourist destinations mainly visited by foreigners are concentrated locally. In addition, hot spots have been drawn around Jung-gu in most of the topics. Based on the analysis results, it is expected to be used as a basic research for spatial analysis based on local government foreign tourism policy establishment and topic modeling. And The limitations of this study were also presented.

Research Trends and Knowledge Structure of Digital Transformation in Fashion (패션 영역에서 디지털 전환 관련 연구동향 및 지식구조)

  • Choi, Yeong-Hyeon;Jeong, Jinha;Lee, Kyu-Hye
    • Journal of Digital Convergence
    • /
    • v.19 no.3
    • /
    • pp.319-329
    • /
    • 2021
  • This study aims to investigate Korean fashion-related research trends and knowledge structures on digital transformation through information-based approaches. Accordingly, we first identified the current status of the relevant research in Korean academic literature by year and journal; subsequently, we derived key research topics through network analysis, and then analyzed major research trends and knowledge structures by time. From 2010 to 2020, we collected 159 studies published on Korean academic platforms, cleansed data through Python 3.7, and measured centrality and network implementation through NodeXL 1.0.1. The results are as follows: first, related research has been actively conducted since 2016, mainly concentrated in clothing and art areas. Second, the online platform, AR/VR, appeared as the most frequently mentioned topic, and consumer psychological analysis, marketing strategy suggestion, and case analysis were used as the main research methods. Through clustering, major research contents for each sub-major of clothing were derived. Third, major subject by period was considered, which has, over time, changed from consumer-centered research to strategy suggestion, and design development research of platforms or services. This study contributes to enhancing insight into the fashion field on digital transformation, and can be used as a basic research to design research on related topics.

Proposal of Promotion Strategy of Mobile Easy Payment Service Using Topic Modeling and PEST-SWOT Analysis (모바일 간편 결제 서비스 활성화 전략 : 토픽 모델링과 PEST - SWOT 분석 방법론을 기반으로)

  • Park, Seongwoo;Kim, Sehyoung;Kang, Juyoung
    • Journal of Intelligence and Information Systems
    • /
    • v.28 no.4
    • /
    • pp.365-385
    • /
    • 2022
  • The easy payment service is a payment and remittance service that uses a simple authentication method. As online transactions have increased due to COVID-19, the use of an easy payment service is increasing. At the same time, electronic financial industries such as Naver Pay, Kakao Pay, and Toss are diversifying the competition structure of the easy payment market; meanwhile overseas fintech companies PayPal and Alibaba have a unique market share in their own countries, while competition is intensifying in the domestic easy payment market, as there is no unique market share. In this study, the participants in the easy payment market were classified as electronic financial companies, mobile phone manufacturers, and financial companies, and a SWOT analysis was conducted on the representative services in each industry. The analysis examined the user reviews of Google Play Store via a topic modeling analysis, and it employed positive topics as strengths and negative topics as weaknesses. In addition, topic modeling was conducted by dividing news articles into political, economic, social, and technology (PEST) articles to derive the opportunities and threats to easy payment services. Through this research, we intend to confirm the service capabilities of easy payment companies and propose a service activation strategy that allows gaining the upper hand in the market.

The Prediction of the Helpfulness of Online Review Based on Review Content Using an Explainable Graph Neural Network (설명가능한 그래프 신경망을 활용한 리뷰 콘텐츠 기반의 유용성 예측모형)

  • Eunmi Kim;Yao Ziyan;Taeho Hong
    • Journal of Intelligence and Information Systems
    • /
    • v.29 no.4
    • /
    • pp.309-323
    • /
    • 2023
  • As the role of online reviews has become increasingly crucial, numerous studies have been conducted to utilize helpful reviews. Helpful reviews, perceived by customers, have been verified in various research studies to be influenced by factors such as ratings, review length, review content, and so on. The determination of a review's helpfulness is generally based on the number of 'helpful' votes from consumers, with more 'helpful' votes considered to have a more significant impact on consumers' purchasing decisions. However, recently written reviews that have not been exposed to many customers may have relatively few 'helpful' votes and may lack 'helpful' votes altogether due to a lack of participation. Therefore, rather than relying on the number of 'helpful' votes to assess the helpfulness of reviews, we aim to classify them based on review content. In addition, the text of the review emerges as the most influential factor in review helpfulness. This study employs text mining techniques, including topic modeling and sentiment analysis, to analyze the diverse impacts of content and emotions embedded in the review text. In this study, we propose a review helpfulness prediction model based on review content, utilizing movie reviews from IMDb, a global movie information site. We construct a review helpfulness prediction model by using an explainable Graph Neural Network (GNN), while addressing the interpretability limitations of the machine learning model. The explainable graph neural network is expected to provide more reliable information about helpful or non-helpful reviews as it can identify connections between reviews.

Online Privacy Protection: An Analysis of Social Media Reactions to Data Breaches (온라인 정보 보호: 소셜 미디어 내 정보 유출 반응 분석)

  • Seungwoo Seo;Youngjoon Go;Hong Joo Lee
    • Knowledge Management Research
    • /
    • v.25 no.1
    • /
    • pp.1-19
    • /
    • 2024
  • This study analyzed the changes in social media reactions of data subjects to major personal data breach incidents in South Korea from January 2014 to October 2022. We collected a total of 1,317 posts written on Naver Blogs within a week immediately following each incident. Applying the LDA topic modeling technique to these posts, five main topics were identified: personal data breaches, hacking, information technology, etc. Analyzing the temporal changes in topic distribution, we found that immediately after a data breach incident, the proportion of topics directly mentioning the incident was the highest. However, as time passed, the proportion of mentions related indirectly to the personal data breach increased. This suggests that the attention of data subjects shifts from the specific incident to related topics over time, and interest in personal data protection also decreases. The findings of this study imply a future need for research on the changes in privacy awareness of data subjects following personal data breach incidents.

A Topic Modeling Approach to the Analysis of Seniors' Happiness and Unhappiness in Korea (토픽 모델링 기반 한국 노인의 행복과 불행 이슈 분석)

  • Dong ji Moon;Dine Yon;Hee-Woong Kim
    • Information Systems Review
    • /
    • v.20 no.2
    • /
    • pp.139-161
    • /
    • 2018
  • As Korea became one of the oldest countries in the world, successful aging emerged as an important issue to individuals as well as to society. This study aims to determine not only the Korean seniors' happiness and unhappiness factors but also the means to enhance their happiness and deal with unhappiness. We collected news articles related to the happiness and unhappiness of seniors with nine keywords based on Alderfer's ERG Theory. We then applied a topic modeling technique, Latent Dirichlet Allocation, to examine the main issues underlying the seniors' happiness and unhappiness. According to the analysis, we investigated the conditions of happiness and unhappiness by inspecting the topics based on each keyword. We also conducted a detailed analysis based on the main factors from topic modeling. We proposed specific ways to increase and overcome the happiness and unhappiness of seniors, respectively, in terms of government, corporate, family, and other social welfare organizations. This study indicates the major factors that affect the happiness and unhappiness of seniors. Specific methods to boost happiness and relief unhappiness are suggested from the additional analysis.

A Sentence Sentiment Classification reflecting Formal and Informal Vocabulary Information (형식적 및 비형식적 어휘 정보를 반영한 문장 감정 분류)

  • Cho, Sang-Hyun;Kang, Hang-Bong
    • The KIPS Transactions:PartB
    • /
    • v.18B no.5
    • /
    • pp.325-332
    • /
    • 2011
  • Social Network Services(SNS) such as Twitter, Facebook and Myspace have gained popularity worldwide. Especially, sentiment analysis of SNS users' sentence is very important since it is very useful in the opinion mining. In this paper, we propose a new sentiment classification method of sentences which contains formal and informal vocabulary such as emoticons, and newly coined words. Previous methods used only formal vocabulary to classify sentiments of sentences. However, these methods are not quite effective because internet users use sentences that contain informal vocabulary. In addition, we construct suggest to construct domain sentiment vocabulary because the same word may represent different sentiments in different domains. Feature vectors are extracted from the sentiment vocabulary information and classified by Support Vector Machine(SVM). Our proposed method shows good performance in classification accuracy.

E-Learning Content Search Support System Design for Self-Directed Learning (자기주도학습을 위한 이러닝 콘텐츠 검색 지원 시스템 설계)

  • Yong, Sung-Jung;Kim, Yu-Doo;Moon, Il-Young
    • Journal of Practical Engineering Education
    • /
    • v.12 no.1
    • /
    • pp.73-83
    • /
    • 2020
  • Recently, the importance of self-directed learning has emerged in the fields of public education, private education, lifelong education, and vocational training education, in which learners can actively cope with knowledge in an infusion-oriented way. However, there are various theoretical knowledge such as concepts and strategies for self-directed learning, but the situation is insufficient for a system where learners can easily receive content in the academic field they want, depending on the actual self-directed learning operation plan or learning area. Therefore, since it is important to provide various learning content in this paper, we utilize text mining techniques to obtain appropriate information and refine and categorize the meaning. On-line, they want to study a system that provides a variety of content in the academic field that learners are trying to acquire.

Academic Conference Categorization According to Subjects Using Topical Information Extraction from Conference Websites (학회 웹사이트의 토픽 정보추출을 이용한 주제에 따른 학회 자동분류 기법)

  • Lee, Sue Kyoung;Kim, Kwanho
    • The Journal of Society for e-Business Studies
    • /
    • v.22 no.2
    • /
    • pp.61-77
    • /
    • 2017
  • Recently, the number of academic conference information on the Internet has rapidly increased, the automatic classification of academic conference information according to research subjects enables researchers to find the related academic conference efficiently. Information provided by most conference listing services is limited to title, date, location, and website URL. However, among these features, the only feature containing topical words is title, which causes information insufficiency problem. Therefore, we propose methods that aim to resolve information insufficiency problem by utilizing web contents. Specifically, the proposed methods the extract main contents from a HTML document collected by using a website URL. Based on the similarity between the title of a conference and its main contents, the topical keywords are selected to enforce the important keywords among the main contents. The experiment results conducted by using a real-world dataset showed that the use of additional information extracted from the conference websites is successful in improving the conference classification performances. We plan to further improve the accuracy of conference classification by considering the structure of websites.