• International Commerce and Information Review
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• v.19 no.1
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• pp.213-234
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• 2017

This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

• Journal of the Korea Computer Industry Society
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• v.4 no.4
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• pp.455-466
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• 2003

A self-selected web survey was utilised to Investigate the preference of online holiday travellers to the Internet functions applied to the extensive decision-making process by adoptingthe Canberra tourism website as a case study in Australia. The use of web-based surveys is not at a mature stage, compared to other traditional surveys such as mail survey and telephone survey that have already-known home addresses and phone numbers as a frame population. The adopted web survey relies on non-probability sampling without a known frame population thatcan cause serious research errors. Therefore, the results of this study need to be compared to other official published statistics in order toverify reliability or credibility of the self-selected web survey. This study discusses the extent to which the self-selected web survey can be validated by finding the significant difference not only between the demographic results of web survey and those of official statistics released by several articles including the Graphic, Visualizations and Usability Center (GVU) at Georgia Tech research but also between the travel background features and those of ‘ACT Tourism Masterplan 2001-2005’published by the Canberra Tourism ＆ Event Corporation (CTEC) located in Australian Capital Territory (ACT).

• Journal of Korea Society of Digital Industry and Information Management
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• v.17 no.4
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• pp.209-229
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• 2021

Recently, the tourism industry faced a crisis due to COVID-19. Smart tourism that combines information and communication technology (ICT) is rapidly growing to overcome the crisis in the tourism industry. In order to revitalize the tourism industry after COVID-19, such as non-face-to-face and non-contact, smart tourism incorporating information and communication technology (ICT) is actively encouraged and promoted. The purpose of this study is to empirically verify how perceived pleasure, perceived awakening, and perceived domination, which are three important variables of emotional response theory, affect the intention to continue use through perceived usefulness, expectation, and satisfaction. The survey was conducted for two weeks from November 1 to 15, 2020. A total of 175 surveys were collected during the period and used for analysis. As a result of the study, first, perceived pleasure did not significantly affect perceived usefulness, expectation, satisfaction, and intention to continue use. Second, perceived awakening had a significant effect on expectations, but did not significantly affect perceived usefulness, satisfaction, and continued use intention. Third, perceived domination had a significant effect on perceived usefulness, expectation, and continued use intention. However, it did not significantly affect satisfaction. Fourth, perceived usefulness did not significantly affect satisfaction. Fifth, expectations had a significant effect on perceived usefulness and satisfaction. Sixth, satisfaction had a significant effect on the intention to continue use. Through this, companies and developers that provide online review content for aviation and hotels should know what part of the content is actually focused on and provide it to customers. In addition, content should be provided in consideration of the emotional aspects that aviation and hotel online review users feel while watching videos.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.119-124
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• 2019

The purpose of this study is to introduce the NHK"NEWS WEB EASY"online site to intermediate level learners of Japanese language, and to teach effective methods of Blended Learning through the lesson planning method using "NEWS WEB EASY" Suggesting. First, this paper helped students cultivate various vocabulary learning ability through Blended Learning using "NEWS WEB EAS Y", Second, helped them learn about Japanese culture and Japan through various articles, Third, helped them naturally perform listening training through listening files, Fourth, helped them practice reading Kanji and improve vocabulary skills by distributing the files without Furigana to them for search, and Fifth, showed them how to improve speaking ability by reading practice through learning using "NEWS WEB EASY". We could learn the fact that the study helped students a lot understand Japan and improve their Japanese ability by learning news articles that they could not come across due to prejudice through learning using "NEWS WEB EASY".

• The Journal of Information Systems
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• v.31 no.2
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• pp.263-288
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• 2022

Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.3
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• pp.1-11
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• 2023

With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hypotheses, 260 users of mobile accommodation apps were analyzed, and the results showed that information quality has a positive impact on pleasure and dominance, and service quality has a positive impact on arousal and dominance, and pleasure and dominance have a positive impact on reuse intention. Through these findings, this study clarifies the relationship between mobile accommodation app quality factors and reuse intention, and effective marketing strategies were suggested by providing basic data for improving app quality.

• Information Systems Review
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• v.26 no.1
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• pp.119-149
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• 2024

This study investigates the antecedents and mechanisms influencing trust and behavioral intentions formation towards new AI chatbots, such as ChatGPT, as travel information searching services. Analyzing the roles of variables such as familiarity, novelty, personal innovativeness, information quality and perceived anthropomorphism, the research elucidates the impact of these factors on users' cognitive and affective trust, ultimately affecting their intention to adopt information and sustain the use of the AI chatbot. Results indicate that perceived familiarity and information quality positively influence both cognitive and affective trust, whereas perceived novelty contributes positively only to cognitive trust. Additionally, the personal innovativeness of new AI chatbot users was found to weaken the effect of familiarity on perceived trust, while the perceived level of anthropomorphism of the chatbot amplified the effects of novelty and familiarity on cognitive trust. These findings underscore the importance of considering factors such as familiarity, personal innovativeness, information quality and anthropomorphism in the design and implementation of AI chatbots, affecting trust and behavioral intention.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.278-291
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• 2016

This study examined research trends via network analyses of keywords appeared in academic research articles about news reports in South Korea during the last 10 years from 2006 to 2015. Keyword network analyses of 4410 keywords from 1108 articles suggested that framing, agenda setting, third-person effect, selective exposure, and uses and gratification were main theories but most studies used framing theory. Research areas included news reports on politics, economics, science, world issues, or tour. However, research on news reports covering culture, sports or daily life were not identified. In terms of media, research on both traditional and emerging media were ample. Research on broadcasting new, online news, and social media were frequently observed.

• Proceedings of the Korea Contents Association Conference
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• 2005.05a
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• pp.74-80
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• 2005

More government's policy supports than current are necessary time first of all because Korea game industry is growing vigorously centering around On-line game and Mobile-game. Korea Government is progressing game industry promotion policies actively, and these may accelerate developed speed of Korea game industry in the near future. But, we are time that feedback of government's game industrial policies is necessary now through comparison with game industry policy of Northeast Asia area game Industry policy of area. Therefore, In this paper we did study improvement assignment of Korea game industrial policy through comparison with Game industrial policies of the Korea, China and Japan.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.109-115
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• 2014

Sales of online games companies that began from the small and medium-sized ventures, have grown to billions or hundreds of million dollars to target the global market. The issues related with industrial policies and regulations for game industry gain attentions. In particular, the Korean government has strengthened the relevant regulations of the webboard game service across many departments within the government such as Media Rating Commission, Game Products Administrative Committee, Ministry of Culture, Tourism and Sports, and Ministry of Female and Family. In this study, we analyze the effects of government regulation on webboard games using a VECM(Vector Error Correction Model). We have acquired the Gametrix time-series data during a year since July 2013. Having the co-integration estimated in the analysis process, we attempt to identify the long-term equilibrium relationship within webboard game industry and predict use time in near future. The results show that the use time has decreased to a third to a fourth comparing to the initial value at the beginning point in 2013. Two representative webboard games are exposed to the significant risks to have less or no use time. Additionally, we discuss the issues of the overall game industry influenced by the changes of webboard games.