• Journal of Korea Game Society
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• v.15 no.4
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• pp.133-144
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• 2015

This study aims to establish the concepts of overindulgence and addiction and present proposals on game policies and marketing for game companies by identifying relationship among game product loyalty, game company loyalty, and game company profitability from the psychological viewpoint (game overindulgence and addiction) of online and mobile gamers. Accordingly, this study has the following implications. First, government should realize the fact even gamers are confused over differences in such concepts concerning game and have processes to reestablish game overindulgence and game addiction and follow policies to establish such images. Second, loyalty to game products should be enhanced by highlighting the features to buy items and additional contents through game networks as well as features to share contents and records generated within games for those with overindulgence. Moreover, companies should strengthen publicity to increase loyalty to game companies. Conversely, the focus should be on game product image rather than corporate image. Third, game companies should engage in strategies for the game's direction, development, and marketing to establish positive brand based on game products and help become the brand of the corporation itself. Fourth, there is a necessity to increase gamers and study their satisfaction rate based on game development and efficient marketing.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.59-60
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• 2013

본 연구에서는 2008년 이후 본격적으로 부각되어진 음식 스토리텔링(storytelling) 분야의 기초가 되는 이야기(story)에 주목하고자 한다. 이를 위해 음식 스토리의 구성 소재를 체계적으로 분석하였으며 최종적으로 새로운 음식 스토리의 콘텐츠 구성 전략에 대해 제시하였다. 먼저 음식 스토리텔링과 관련된 선행연구들을 살펴보면 스토리의 소재 발굴 및 필요성을 강조한 연구, 스토리를 통한 음식 메뉴개발 및 관광상품화 방안 제시하였으며, 마지막으로 스토리텔링에 의한 소비자의 태도를 살펴보는 연구가 서서히 진행되고 있다. 그러나 스토리텔링 활용의 많은 부분을 차지하고 있는 관광, 온라인 게임, 드라마, 영화, 애니메이션, 광고 등의 스토리와 차별화된 음식 스토리 창작에 관한 연구는 전무한 실정이다. 따라서 본 연구에서는 그간 전해져 내려오고, 최근 창작되어진 음식 관련 스토리의 내용을 분석하여 이를 1.0, 2.0, 3.0으로 나누어 설명하였다. 이를 바탕으로 우리가 지향해야할 음식 스토리의 새로운 콘텐츠 구성 형식인 4.0을 제시하여 앞으로 차별화된 음식 스토리를 창작하는데 큰 시사점을 제공하고자 한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.183-184
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• 2016

This study aims to suggest relaxed regulation plans for web-board games by analyzing regulations on gambling games with online and mobile platforms. One of the controversial issues in the South Korean game industry these days is legal regulations related to 'gambling'. Gambling is one of its ambivalent factors, which is necessary for fun of these games but has risks of overindulgence and addiction. This study analysis the web-board enforcement ordinance from Feb. 2014 and current relaxed regulation. Moreover, we find the plan which will be relaxed to regulation under what safety net. We propose the solution of web-board regulation policy which is available for an adult.

• Information Systems Review
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• v.26 no.1
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• pp.73-91
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• 2024

Recently, e-learning platforms are rapidly growing by innovating the education industry by applying various IT technologies. Because student participation in the online environment is considered a prerequisite for learning, low participation rates are considered one of the most important issues determining the performance of e-learning platforms. Gamification has grown rapidly over the past decades and is highly valued for its applicability in education because it is expected to enhance learning motivation. However, despite the interest of researchers, previous studies have reported conflicting results on the effect of gamification on participation rates in the context of e-learning platforms, and have mainly studied structural gamification, but have not sufficiently addressed the effects of content gamification. In this context, this study aims to analyze the effect of content gamification on e-learning platform engagement and to explore the boundary conditions moderating this effect. For empirical analysis, 5,017 data registered from February 11, 2022 to May 31, 2022 were analyzed for the education platform entry (https://playentry.org). The propensity score matching method and Poisson multilevel regression model were applied as analysis methods. As a result of the analysis, content gamification had a statistically significant effect on engagement, and the interaction effects of interaction and content difficulty were statistically significant.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.173-180
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• 2020

According to KISA, many people play smartphone games. stress relieving, time is the reason to beat. Attempts to combine mobile games and education in the Korean game market are continuing. Studies have shown that using commercial games for education can be effective. Also, researches for activation educational games are increasing. Creating educational games requires a lot of time and money. Due to the nature of mobile games, the service is often terminated without updating. If you are able to acquire a naturally educational part while playing mobile games, you will see the effect of one pair of fun and education, both at once. We analyzed the education factors of the game with 'Real Farm' which is a simulation farm game. We focused on analyzing information acquisition and utilization part through indirect experience which is characteristic of simulation and examined educational factors based on design elements of educational game. This can signal the positive aspects of the game and the educational content of existing games. If you use smartphones as a pedagogy, you can expect a positive perception of games and an increase in the average life expectancy of mobile games.

• Proceedings of the Korean Society of Computer Information Conference
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• 2022.07a
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• pp.217-218
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• 2022

본 논문에서는 코로나19 팬더믹(pandemic)으로 최근 3년가 비대면 강의가 대부분 이루어졌고, 자연스럽게 비대면 교수법 또한 여러 가지 형태로 시도되어졌다. 게더타운(Gather Town)이라는 온라인 화상회의 공간을 2D게임화 시켜서 세계적인 인기에 힘입어 본교 학생 500명 가까이 활용해 보았고, 이후 국내에서 3D기반의 매타버스 플랫폼 디토랜드(DITO LAND)를 개발하여 본교 학생 300여명의 학생들을 대상으로 실시하여 2D, 3D 기반의 장단점을 파악하게 되었다. 이를 바탕으로 추후 어떠한 방향으로 메타버스 콘텐츠를 활용한 교수법이 더 효과가 있을 것인지 예측하고, 메타버스 콘텐츠 개발자들에게 조금이라도 도움을 주고자 한다.

• Cartoon and Animation Studies
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• s.41
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• pp.187-222
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• 2015

The quantitave increase and qualitative development in the game industry leads to bitter competition and makes game companies struggle to find better ways promoting their own games. The game trailer is one of the critical ways to publicize diverse games by showing visual images directly. There are three reasons why the game trailer comes into the spotlight these days; the rapid growth of the Internet speed handling the large size of files, the remarkable development of visual image quality just like digital movies, and the advent of video websites such as You Tube that shows huge amount of videos regardless of the type and size. However, there are not enough amount of research on the game trailer because using game trailers as the marketing source is still at an early stage. Therefore, this research focuses on providing characteristics of game trailers that are available for practical market analysis. First, this research shows that game trailers can be divided by the category of display, style, and contents type. Second, this research provides the component parts of game trailers that are divided into contents factors such as characters, backgrounds, events and promotional factors such as title, production company name, distribution company name. Third, this research explores research frames that would be needed to analyze marketing strategies, effects of game trailers, production pipelines and so on. These categorizations would be useful for producing game trailers efficiently and utilizing them effectively.

• Journal of Digital Contents Society
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• v.9 no.3
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• pp.433-439
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• 2008

A moving picture in online game is one of major ways to advertise online games, which gives a lot of help in playing game. In this case, a moving picture is compressed to variable bit rate for efficient storage use and network resource efficiency. Adaptable bandwidth allocation technique builds a transmission plan of a game moving picture. And, then some frames are discarded when transmission rate by the transmission plan is larger than available transmission rate, until transmission rate satisfies available transmission rate. Thus, performance evaluation factors in adaptable bandwidth allocation technique may be dependent on discarding order of a frame which transmission rate is much influenced. In this paper, in order to show the performance, a CBA algorithm, an MCBA algorithm, an MVBA algorithm, [6] and [7] algorithm were applied to a transmission plan in the adaptable band width allocation technique using various frame discard methods and performance evaluation factors were compared in among smoothing algorithms.

• Digital Contents
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• no.6 s.157
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• pp.75-83
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• 2006

사람들은 지하철에서 다운로드 받은 모바일게임을 휴대전화로 즐기며, 인터넷에서 방송중인 동영상UCC로 스포츠를 시청하기도 한다. 온라인 속 자신의 또 다른 분신인 아바타 꾸미기에 심혈을 기울이고, 휴대전화 MP3로 좋아하는 음악을 듣는다. 이렇듯 DC는 이제 우리네 일상생활 속에 깊숙이 자리 잡으며 단기간에 국내 중추 산업으로 성장하기에 이르렀다. 이는 수많은 국내 DC 기업들의 도전과 꿈이 있었기에 가능했던 일. 이번 창간 특집 DC vs DC에 서는 때론 경쟁하면서 때론동반자로 DC 산업의 성장을 이끈 업체들을 비교∙분석했다.

• Digital Contents
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• no.9 s.124
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• pp.120-121
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• 2003

온라인 게임의 선두 주자라 할 수 있는 엔시소프트의 리니지가 '혈맹'을 주제로 한 에피소드 I '말하는 섬'부터 에피소드 XII인 '아덴'까지의 파트I을 성공리에 끝마쳤다. 그리고 지난 8월 6일, 테스트서버에서 선보였던 파트 II정복을 주제로 한 '크로스랭커(엇갈린증오)'의 첫번째 에피소드인 '빛과 그림자'가 본서버에 업데이트 했다. 이와 동시에 새롭게 제작된 브랜드 이미지와 바뀐 서버 선택창, 추가된캐릭터의 슬롯, 리뉴얼된 디자인까지 이번 업데이트를 통해 함께 맛볼 수 있다.