• 발명특허
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• v.30 no.4 s.346
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• pp.40-43
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• 2005

광고의 집약체로 불리는 옥외광고는 이집트와 그리스에서 5 ,000년 전부터 이용되었던 것으로 지금도 도시나 교외지역에서 가장 널리 이용되는 커뮤니케이션 형식 중의 하나로 자리잡고 있다. 현재 옥외광고는 광고매체의 총광고비 중 3% 미만을 차지하고 있으며, 또한 게시판의 수가 점차 감소함에도 불구하고, 옥외광고 매체는 금액적인 면에서 꾸준히 증가하고 있는 것이 현실이다. 더욱이 자동차 판매업, 소매업 및 금융기업들 그리고 닷컴산업과 같은 새로운 광고주들의 광고 참여를 통해 옥외광고의 수요는 날이 갈수록 증가하고 있다.

• 프린팅코리아
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• s.44
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• pp.92-95
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• 2006

옥외광고는 불특정 다수를 상대로한 반복되고 빈번한 노출이 가장 큰 특징이자 장점으로 꼽힌다. 그중에서 이동용 차량 광고에 속하는 지하철 광고는 수십가지의 매체가 한 역사안에 어우러져 있어 '광고 백화점'이라 이를 만하다. 최근에는 스크린도어, 에스컬레이터 핸드레일 등 신종 광고기법들까지 속속 등장, 시장에 가세하면서 소비자들의 구매 욕구를 강하게 불러일으키고 있다.

• Journal of Korea Game Society
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• v.16 no.6
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• pp.69-78
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• 2016

Outdoor ads such as billboards, banners or posters frequently appears in street maps of FPS games. In this paper, we propose a method for the automatic placement of outdoor advertising in the city area of FPS games. Outdoor ads are from real world products or enterprises and they are managed in a server computer. If the ads data are updated, the advertisements are automatically placed again without modifying source codes. When placing ads, we utilize the real world location of the game player regarding commercial spheres of ads and service types of real world shops. We evaluate priority scores for the available ads based on the collected real world properties and higher priority ads are preferentially placed on the map. The proposed ad placement method makes the game players feel affinity for the placed ads and also it increases the advertising effect.

• Archives of design research
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• v.11 no.2
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• pp.71-81
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• 1998

Outdoor advertising signs of sity is recorgnized as the most basic element forming street scenes of city as well as establishing the citys identity in firsthand and secondhand. It has just started by commercial measure but recntly, in the rapid economical growth and diversified social structure a grent number of business have been generated so that is brings an absoluce increage of kind and quantity in outdoor advertising signs. Such quantitative increase has caused now envirenmental city problems so a more effective control of outdoor advertising signs and sophisticatided and logical design is needed. Thus, I would like to set up the direction with street scenes of city can be formed through this study. Firstly, understanding the concept, special features, and strong, weark points of street scenes of city and outdoor advertising signs. Secondly, in present sitiation analysis, studing and comparing the chracteristic of our present outdoor advertising regulations with those of Japanese regulations. Thirdly performing the reserch upon now advertising signs can be influentia in city scenes and thereafter, issuing possible problem censequantly, I would like to suggest the direction of control policy of outdoor advertising signs as following (1). Leading differentiation of each reggion for the solution of environmental and scenic problem. (2). Non-realistic advertising regulation are needed to be amended for uping changing outdoor advertising signs. (3). Advertising problems should be settleed through effectiveness of outdoor advertising signs administration. (4). The problem of advertising agenics should be leaded short term and long term plan. (5). Collection of scenic pollution should be operated for building up a scenic and community consciousness. Therefore, with these suggestion of clear direction of polish, the improvement of city scenes and regional differentiation followed by activated local autonomy system can be induced so that a more beautiful city scenes can be achiveved.

• 프린팅코리아
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• s.54
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• pp.108-111
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• 2006

2006년 끝도 얼마 남지 않았다. 올해는 옥외광고계에 있어 뜻깊은 한해였다. 먼저 월드컵을 비롯해 각종 지방선거, 대기업.광공서를 중심으로 불었던 CI교체 사업 등으로 굵직굵직한 물량이 잇따라 쏟아졌다. 이와 함께 2006년 옥외광고 종사자들의 최대의 관심사는 '옥외광고물등 관리법 시행령 입부개정령'시행에 모아졌다. 많은 이들이 촉각을 곤두세울 수밖에 없었던 이유는 지난 6월 24일부터 시행된 개정령이 옥외광고업을 신고제에서 등록제로 전환하는 내용을 핵심으로 달고 있기 때문이다. 그러나 당초 입법예고와는 달리 기술능력 기준이 확대되면서 찬반 논란을 낳고 있다 개정령의 세부내용 및 문제가 되고 있는 자격증 범위 확대 문제에 대해 알아봤다.

• Journal of the Computational Structural Engineering Institute of Korea
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• v.29 no.2
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• pp.131-140
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• 2016

Recent destructions of outdoor signboards have frequently been caused by strong wind, resulting in damage on the property and human livelihood. One of the major causes of the problems is inadequate implementation of structural design code to the outdoor signboards which are vulnerable to wind. This leads to this paper to present the design guideline of wind-resistant outdoor signboards. In order to estimate the design wind speed, basic wind speeds over Korea suggested by KBC(2015)(revision) are corrected with land surface roughness and topography of the terrain and installation height of the signboard. This paper also suggested the procedure of wind load estimation for different types of outdoor signboards; wall attached type, wall ribbed type and ground erected type. Since the process involves complex calculation to some extent, this paper presents summarized version of wind load estimation from non-professional point of view.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.13 no.6
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• pp.530-538
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• 2020

Safety inspections of outdoor advertisements are conducted to determine the aging status, specifications, and compliance with design documents. Regular inspections are conducted on outdoor advertisements from a safety perspective, as they not only undermine the aesthetic elements of the city but also could cause falls on roads or pedestrian paths. However, the current safety inspection methods are at risk of various accidents during the inspection advertisements on the outer wall of the building. And it is difficult to conduct in-depth inspections on them if they are fixed to the elevation of the building. Furthermore, there also is a risk of safety accidents, such as advertising structures falling onto a pedestrian path. Therefore, this paper aims to enhance the safety inspection system of outdoor advertisements using drones. This paper also intends to propose measures for facility inspection history management such as safety inspection cycle, maintenance, and removal of signboards.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.520-527
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• 2021

In this study, we focused on the low practicality of traditional outdoor advertisements due to uniformity of materials, shapes, and designs, so in order to improve it, we will analyze impact on the practicality of outdoor advertisements depends on the attached type of advertising signboards. The research method is to set up a research model and hypotheses through a literature review and conduct a survey and then perform factor analysis and hierarchical regression analysis. Hypothesis1. The evaluation factors (readability, formability or symbolism) of outdoor advertising signboard in traditional markets will affect their practicality. Hypothesis 2. The type of attached advertising signboards (protruding type or wall-type) in traditional markets will control the impact of each evaluation factors' on practicality. In a result, readability and formability will affect practicality. To increase practicality, the size, color, font, layout and etc. of outdoor advertising signboards should be well recognized to get the better understanding. Also, practicality will be increased by the harmonization and the sense of balance.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.313-314
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• 2012

유머의 표현기법을 적용한 옥외광고는 소비자에게 유머를 유발시켜 즐거움과 웃음을 전달하는 효과를 가지고 있으며 전달하고자하는 메시지를 쉽게 이해시키고 연상되어 기억에오래 남는 효과를 준다. 또한 판매를 촉진하고, 정보를 정확하게 전달하는 기능 이외 대중에게 친밀감을 조성하고 사람들에게 정신적 즐거움을 통해 긴장을 해소시켜 주고 심리적 부담을 덜어주는 사회문화적 기능의 역할을 한다. 본 연구에서는, 공간의 활용과 큰 스케일에 따른 강력한 임팩트를 주는 옥외광고를 중심으로 유머표현방법을 사용한 중국 미국 한국의 사례를 유형별과 국가별로 비교 분석하고 중국의 사례에서 나타난 문제점과 가이드라인을 제시하고자 한다.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.453-459
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• 2023

This study analyzed the creative properties of public service advertisements and public content in outdoor advertising. The results of a case analysis focusing on outdoor advertisements for fundraising are as follows. First, government ministries were mainly found as advertisers. Second, most of the advertising messages were about policy promotion by the government and public institutions, with few public content or public interest messages. Third, in terms of expression, text took up more weight than visual elements, and illustrations were the main visual expression element. This proves that the public content of domestic outdoor advertisements mainly has a strong purpose of conveying direct information.