• 발명특허
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• v.30 no.4 s.346
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• pp.40-43
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• 2005

광고의 집약체로 불리는 옥외광고는 이집트와 그리스에서 5 ,000년 전부터 이용되었던 것으로 지금도 도시나 교외지역에서 가장 널리 이용되는 커뮤니케이션 형식 중의 하나로 자리잡고 있다. 현재 옥외광고는 광고매체의 총광고비 중 3% 미만을 차지하고 있으며, 또한 게시판의 수가 점차 감소함에도 불구하고, 옥외광고 매체는 금액적인 면에서 꾸준히 증가하고 있는 것이 현실이다. 더욱이 자동차 판매업, 소매업 및 금융기업들 그리고 닷컴산업과 같은 새로운 광고주들의 광고 참여를 통해 옥외광고의 수요는 날이 갈수록 증가하고 있다.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.77-83
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• 2017

The Korea Expressway Corporation announced that road casualties on expressways in 2016 were 262 deaths, a 24% decrease compared to 343 deaths in 2015, thanks to the expansion of rest areas for sleepy drivers. And the installation of large-sized banners containing strong messages such as "dozing while driving means your death" helped to reduce the casualty caused by driving while drowsy by 35% compared to that in 2015. Accordingly, this study tried to analyze the impact of public advertisements designed to prohibit dozing while driving on expressways upon drivers, and to present a direction for improvement of such public advertisements in the future. Based on case studies and library researches, the study contemplated the effects of public advertisements on expressways at home and abroad. It was confirmed that the accident rate has been higher on straight roads than on curved roads and that the framing of negative messages using provocative images or slogans on traffic accidents has been considerably effective. In conclusion, if the installation of outdoor billboards for public advertisements at rest areas for sleepy drivers is institutionalized and the systematic provision of information by road section inside and outside of vehicles via Variable Message Sign (VMS) services on expressways, outdoor billboards, or navigation services (including smartphones) is available, it would be possible to maximize the effect of the public advertisements.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.401-408
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• 2019

This study numerically examined the maximum wind pressure distribution of a billboard on the roof of a middle-rise building. The deformation caused by the maximum wind pressure was examined. For the numerical analysis, the signboard was assumed to be installed on $(b)20m{\times}(d)10m{\times}(h)$ buildings. The maximum wind pressure was measured using four models with the standard model and different sizes of the signboard. The numerical analysis showed that the horizontal deformation predominantly occurs as the shape of the signboard becomes closer to a rectangle, and high wind pressure and deformation occur at the corners of both ends. As the height of the signboard increases, vertical deformation predominantly occurs, and static pressure forms on the backside. When the height is lower than the width of the signboard, the wind pressure is concentrated on the center of the roof. Therefore, the distribution of the maximum wind pressure is stable, and the effect of the wind pressure is relatively low as the height-to-width ratio approaches 1.

• Proceedings of the Korea Information Processing Society Conference
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• 2016.10a
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• pp.892-893
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• 2016

최근 효과적인 정보 전달을 위해 다양한 매체가 사용되고 있다. 이중 LED 기반의 전광판은 상업적 광고를 효율적으로 보여주는 대표적인 정보 전달 및 광고 매체 중 하나이다. 이와 같은 LED기반의 전광판은 옥외에 부착되는 경우가 많아 표시할 문구를 수정하거나 갱신하는데 어려움이 있을 수 있다. 이와 같은 문제점을 개선하기 위해서 본 논문에서는 LED 기반 전광판의 보다 손쉬운 사용을 위해 스마트 폰 애플리케이션을 이용하여 간편하게 문구를 편집하고, LED에 표출되는 효과를 설정할 수 있는 스마트 전광판을 설계하고 구현하였다. 구현된 프로토타입을 통해 제안된 스마트 전광판의 효율성과 실효성을 검증하였다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.233-234
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• 2016

본 논문에서는 컴퓨터 디스플레이를 이용한 입체 전광판 효과에 대해서 나타낸다. 기존 전광판은 하드웨어로 LED를 이용하여 실내 및 옥외 설치되어 광고 및 홍보 효과를 나타내고 있다. 본 연구에서는 LED 전광판의 한계라고 할 수 있는 점광원으로서의 확산광의 효과가 미약한 것을 소프트웨어를 이용하여 해결하고, 설치비용 및 광고 내용 수정 등 설치 이후에 변경이 손쉽지 않는 것들을 소프트웨어를 이용하여 컴퓨터 디스플레이 함으로써 다양한 컬러, 다양한 텍스트, 다양한 동영상을 손쉽게 제작하고, 홍보 할 수 있다. 따라서 실내 LED 효과에 비해서 컴퓨터 디스플레이를 이용한 입체 전광판의 제작 및 내용 변경에 유지 관리가 매우 효과적임을 나타낸다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.1
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• pp.345-352
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• 2024

K-Pop Square Media, located at COEX in Samseong-dong, has gained public attention and mass media focus by showcasing various three-dimensional videos on a large LED display. The video content on the distinctive large curved LED display utilizes a form of media façade technique, establishing itself as a new landmark and attraction within the spatial characteristics of the COEX Plaza. This study aims to examine the characteristics of media facades used in outdoor advertising in urban spaces, focusing on K-Pop Square Media. The approach for this research involves three aspects: Firstly, examining the 'spatial characteristics' of urban public spaces by referencing Kevin Lynch's five elements constituting urban space and William J. Mitchell's exploration of smart spaces and changes in spatial paradigms. Secondly, analyzing the 'digital nature' of outdoor advertising through an examination of three types of Digital Out-Of-Home (DOOH) Media. Thirdly, exploring the 'technological advancements and content composition of media facades' by investigating types of display media (projection, LED screens), the inception of media facades, and the latest display technology like Anamorphic displays. Through this research, it becomes evident that K-Pop Square Media exhibits characteristics of publicness, communicativeness, artistry, and placemaking through the spatial characteristics of smart spaces, the media-specific aspects of Digital Out-Of-Home advertising, and the content composition of media facades.

• Fire Science and Engineering
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• v.26 no.5
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• pp.79-84
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• 2012

Combustion characteristics of outdoor advertisement materials were evaluated for fire risk assessment about fire expanding. At this study, the flame retardancy and the limiting oxygen index (LOI) was measured by UL 94 and ASTM D 2863 respectively. At the result of flame retardancy, foamex was V-0 grade and those of others were out of grade. LOI measurement showed that the LOI of foamex was highest in the samples. The cone calorimeter test was done by ISO 5660-1 to find the combustion characteristics. The cone calorimeter test showed that the outdoor advertisement materials were not good to prevent of fire expanding. The time to ignition (TTI) of flex was the fastest and the peak heat release rate (PHRR) as well as the total heat release (THR) of acrylic panel was higher than those of others.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38C no.8
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• pp.692-698
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• 2013

As the mobile marketing through the smartphone has gradually increased, the smartphone application services using the AR marker, QR codes and augmented reality have attracted much attention. Furthermore the outdoor advertising is migrated to LED signage, which brings the visible light wireless communication technologies to the trial for mobile marketing. In this paper we present the implementation of AR marker-based URL access application services through smartphone camera using visible-light wireless communication technologies. We analyze the performance of the implemented system in terms of connection time and success rate.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.6
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• pp.329-336
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• 2016

In the outdoor advertising and industrial sites, are trying to implement the LED electric bulletin board system that is based on image processing in order to express a variety of intention in real time. Recently, in various field, rather than simple text representation, the importance of intuitive communication using images is increasing. Thus, instead of outputting the simple input information for communication, a system that can output a real-time information being sought. Therefore, the system is directed to overcoming by converting the problem of mapping an image on a variety of conventional LED display that can not be output images, the possible image output formats. Using an LED of low power, it has developed to output the efficient messages and images within a limited resources. This paper provides a system capable of managing the LED display on the wireless network. Atmega2560, Wi-Fi module, using the server and Android applications client, rather than printing a text only, it is a system to reduce the load generated image output character output in to the conversion process as can be managed by the server.

• Journal of the Korean Institute of Landscape Architecture
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• v.41 no.6
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• pp.129-139
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• 2013

This study was designed to suggest a landscape agreement in order to effectively preserve historical and cultural landscapes at this point of time when many landscape agreements are being concluded for landscape management, to analyze landscape management methods according to the problems of comprehensive and widespread landscape agreements and landscape types and to generalize landscape agreement contents. To begin, sustainable and practical landscape management plans that local people can themselves participate and carry out were proposed, based on historical and cultural landscape preservation guidelines extracted from the consideration of domestic and foreign cases about landscape management by citizen autonomy and participation. The guidelines considered what regional residents would follow by themselves, as well as what should be considered with regard to the accessibility and symbolism of a building's appearance and external spaces designed with the motif of historical and cultural landscapes. The guidelines also pay attention to the maintenance management of outdoor advertisements and facilities in order to maintain a pedestrian-friendly street environment which pursues designs in harmony with the existing historical and cultural landscapes. In addition, the recommended guidelines that are considered less important,are restricting the sizes of buildings, encouraging maintenance management of the details and external spaces to hide building facilities and block them from being exposed and including information about the use of nature-friendly materials, and the management of neon signs in the landscapes and lighting time during the night. These results demonstrate that local residents need to improve the landscapes and change their consciousness by themselves to maintain the historical and cultural landscapes with a sense of tradition.