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A Study on the Development of the Advertising Strategy and Public Service Announcement Materials for National Immunization (예방접종 홍보광고 전략개발 조사연구)

Oh, Kuk-Hwan;Lee, Moo-Sik;Kim, Byung-Hee;Na, Baeg-Ju;Kim, Keon-Yup;Hong, Jee-Young;Kim, Young-Taek;Go, Jae-Young;Kim, Young-Suk;Lee, Seok-Gu;Cho, Hyung Won
- Journal of agricultural medicine and community health
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- v.30 no.2
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- pp.183-204
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- 2005
Objectives: Immunization program is essential public health service under the national responsibility. One of the immunization service of national immunization program is advertising and public relation service, but research for that was rarely conducted. Therefore we conducted the survey for developing advertising strategy of immunization program in 21th century. Methods: Our study subjects were 242 health workers in immunization service department of 169 health centers and 1,193 carers who visited community health center for receiving immunization service of their children. The major questions were general characteristics of the subjects, perceived importance of immunization program, experience of advertising, knowledge and perception about immunization, and items about advertising strategy. Results: Frequently exposed materials in both health workers and carers were TV, community newspapers, and pamphlets. Health workers had high professional knowledges of immunization and carers had high perceptions for need and importance of immunization. Health workers preferred pamphlets and posters as advertising materials and carerers preferred TV and community newspapers. Both health workers and carers preferred green and yellow as advertising posters' color, active and healthy style of immunization advertising, and positive messages of campaign's slogans. Conclusions: Further researches should be conducted for precising long-term immunization advertising strategy in 21th century, and for this we need to develop advertising materials based on public needs and strategy, and evaluate the materials. The national immunization program should be activated throughout more investment of the budgets and human powers.
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A Study on the Crime Prevention of Residential Zone through the Application of CPTED (CPTED 기법을 적용한 주거지역의 범죄예방에 관한 연구)

Kim, Young-Hwan
- Journal of the Korea Society of Computer and Information
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- v.13 no.5
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- pp.273-278
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- 2008
As the new management strategy of urban crime, The crime prevention through environmental design is the one of the crime control strategies for preparatory Prevention. Therefore, The Purpose of this study is to find out the crime prevention strategy to encounter problems in reality concerning to the urban crime. In this purpose, We analyze how to form crime distribution through fieldwork about crime happened in the dong-gu residential zone of urban crimes happened in Gwang-Ju metropolitan city, 2004. And then, We examine the crime prevention strategy through CPTED(Crime Prevention Through Environmental Design).
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