• Distribution Business Review
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• no.2
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• pp.49-63
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• 2002

최근 인터넷 상거래가 급속히 확산되면서 기업의 경쟁이 실물세계와 가상세계에서 발생하는 현상이 전개되고 있다. 즉, 유통경로의 측면에서 볼 때 기존의 물리적 세계에 존재하는 전통적인 유통경로와 사이버공간에 존재하는 가상 유통경로가 서로 경쟁하는 형국이 벌어지고 있는 것이다. 온라인 유통경로가 활성화 되면서 두 유통경로간의 갈등양상도 나타나고 있다. 예를 들어, 자동차, 보험, 증권 등의 업종에서 온라인 경로를 통한 판매는 즉각적으로 오프라인 영업사원들의 반발을 불렀다. 컴팩의 경우는 자기 웹사이트나 대리점보다 더 싸게 자사제품을 판매하는 온라인 쇼핑몰에는 제품공급중단을 선언하기도 했다.(중략)

• Asia Marketing Journal
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• v.3 no.3
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• pp.89-109
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• 2001

본 연구에서는 판매원의 적응판매(adaptive selling)에 미치는 목적지향성(goal orientation)의 효과를 검증하였다. 판매원의 목적지향성에 영향을 미치는 요소로서 판매관리자 지향성(supervisory orientation)과 동료 피드백(coworker feedback)을 고려하였다. 판매관리자 지향성온 최종성과 지향성(end-results orientation)과 능력지향성(equability orientation)으로 구분하였고, 동료 피드백은 행동피드백(behavioral feedback)과 실적피드백(output feedback)으로 구분하였다. 판매원의 목적지향성은 학습지향성(teaming orientation)과 성과지향성 (performance orientation)으로 구분하였다. 이들 개념들 간의 관계를 가설로 설정한 후, 자동차 영업사원을 대상으로 실증분석을 하였다. 분석결과, 판매관리자의 최종성과지향성은 판매원의 학습지향성 및 성과지향성에 정적인 영향을 미치고, 동료의 실적피드백은 판매원의 성과지향에 정적인 영향을 미치는 것으로 나타났다. 그리고 판매원의 학습지향성은 적응판매에 정적인 영향을 미치나, 성과지향성에는 영향을 미치지 않는 것으로 나타났다. 이러한 결과를 토대로 관리적 시사점을 제시하였다.

• Smart Media Journal
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• v.13 no.2
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• pp.122-128
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• 2024

Today, many companies are using CRM as a means to secure sales opportunities, improve sales pipelines, and increase customer satisfaction. CRM like this improves the quality of corporate management by understanding customer behavior patterns and utilizes the process of change in the organization's work procedures and technology for marketing, sales, and customer service. In this study, we designed and implemented a small CRM using IP PBX to enable small and medium-sized businesses to introduce CRM without economic burden and measured its performance. As a result, we found a small customer management system (SOHO CRM) has proven its performance.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.3
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• pp.342-352
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• 2020

This study examines the effects of customer citizenship behavior and customer badness behavior on service employees' emotional dissonance and job burnout. To achieve this, a survey was empirically carried out to 338 foodservice employees. The overall findings were as follows. First, the customer citizenship behavior had a significant effect on the emotional dissonance of service employees. Second, the customer citizenship behavior had no significant effect on job burnout. Third, the customer badness behavior had a significant effect on the emotional dissonance. Fourth, the customer bad behavior had a significant effect on the job burnout. Fifth, the emotional dissonance had a significant effect on job burnout of service employees. These results confirmed the importance of customer citizenship behavior and customer badness behavior in the foodservice industry. This suggests that the customer badness behavior has a significant effect on the emotional dissonance and job burnout, leading to the deterioration of quality in the foodservice industry that pursues the unconditional suppression of service employees' emotion or customer-centered operating strategies. Therefore, strategic systemization is required in terms of promoting civil behavior on behalf of customers through positive interaction and induce contribution behavior through loyal service.

• The Journal of the Korea Contents Association
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• v.7 no.11
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• pp.289-297
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• 2007

The purpose of this study is completed on the concept of Job Characteristics, Empowerment, Organizational Commitment and Organizational Citizenship Behavior through approaching empirically to the present state by searching various mutual relations with Job Characteristics, Empowerment, Organizational Commitment and Organizational Citizenship Behavior. For the study, research data was collected from 20 food-service outlets in Seoul, each variable is measured by Likert's 7-point scale. The results were as follows; First, job characteristics has a positive influence on empowerment, organizational commitment. Second, empowerment haven't significant effect on organizational commitment. Third, empowerment has a positive influence on organizational citizenship behavior. Fourth, the subject of this study was limited to Seoul. For this reason, it is difficult to generalize the results of this study to the overall food -service contingent workers.

• Culinary science and hospitality research
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• v.21 no.5
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• pp.109-118
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• 2015

The main purpose of this study is to get insight into the essential cognitive basis of local food purchase behavior based on Ajzen's (1991) theory of planned behavior. By asking open-ended questions using an online survey, participants' (n=163) salient behavioral, normative, and control beliefs in regard to local food purchase were assessed and analyzed. The most salient advantage was supporting local economy, followed by freshness, knowledge of where the food came from and how it was handled, environmental benefits, and health benefits. Assessing to consumers' normative beliefs found that local businesses, local farmers, family, local people, and friends were the most frequently mentioned individuals or groups who would approve consumers' local food purchasing. In contrast, the most salient barrier was inconvenient store location and time, followed by higher prices, limited availability and variety, and limited knowledge about where to buy local food.

• Journal of the Architectural Institute of Korea Structure & Construction
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• v.35 no.5
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• pp.161-168
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• 2019

Construction industry is becoming more advanced, but safety accidents are not decreasing and unsafe act (UA) and human errors (HE) are the main causes of safety accidents. Therefore, this study aims to analyze the relationships between unsafe acts and human errors for construction accident prevents. Specifically, the Correlation Analysis is used to quantify 24 combinations of the relationship between the UA and HE. Then, the Kano Model, and Timko Satisfied Coefficient was utilized to find 6 combinations for construction accident prevention plans. As the result of Timko Satisfied Coefficient, an interview was conducted with three safety managers and 6 safety prevention plan is proposed. Through these results, it is expected that the combination of 24 accidents will be basic data of safety management. Especially, the proposed safety prevention plans considering the characteristics of 6 combinations with high correlation can contribute to prevention of safety accidents at the construction site.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.46-59
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• 2024

The purpose of this study is to understand how the image of a tourist destination perceived by potential tourists, who indirectly experience negative incidents through social media, affects their behavioral intentions. Based on the Theory of Planned Behavior, the relationship between image and behavioral intention is explained through attitudes toward the destination, subjective norms, and perceived behavioral control. Furthermore, the study analyzes whether the quality of the relationship with the tourist destination perceived by potential tourists moderates the relationship between the image of the destination and attitudes toward it when exposed to negative incidents. A scenario-based survey was conducted with 256 potential Chinese tourists. The results showed that the overall image of the destination had a positive effect (+) on attitudes toward the destination, subjective norms, and perceived control. In turn, attitudes toward the destination, subjective norms, and perceived control all positively (+) influenced behavioral intentions. Lastly, the moderating effect of relationship quality between overall image and attitudes toward the destination was verified. The implications of this study suggest that when negative incidents occur at a tourist destination, negative images can be perceived. Therefore, local governments should ensure thorough inspections and enforcement regarding pricing, services, and illegal operations to prevent such occurrences. Additionally, destination marketers should strive to enhance marketing management and promotion efforts, particularly working to establish positive relationship quality with tourists who have previously visited the destination.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.149-158
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• 2019

Drawing on literatures from communication strategy and human resource management, this study examines how perceived communication satisfaction can affect turnover intention and also figure out mediating effect through affective commitment. We analyzed a data set from one of the largest government organizations in health and medical treatment including 267 employees's sample. Apart from previous studies, this study emphasizes perceived communication satisfaction is a critical factor rather than communication policies. Also, affective communication partially mediates the relationship between perceived communication satisfaction and turnover intention. Our theory and findings provide new insight into human resource management field in growing Korean organizations.

• Journal of Service Research and Studies
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• v.8 no.2
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• pp.77-94
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• 2018

Internet-only bank is one of the promising areas of Fintech industry. Kbank and Kakaobank launched services since 2017 in Korea. Experts estimated the younger generation including undergraduate students as target customers in the initial stage of the Internet-only bank in Korea. Thus, it is necessary to investigate factors influencing intention to use the Internet-only bank. Data were collected from undergraduate students studying in Seoul, Pusan, and Gyeongbuk province. The empirical study showed the evidence that four factors such as convenience, social influence, perceived privacy, and unverified risk had a significant influence on intention to use the Internet-only bank. However, economic benefit has no significantly influence on the intention. The present study focused on the influence of convenience and social influence and discussed the issues regarding convenience and social influence in more detail.