• Journal of Ginseng Culture
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• v.2
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• pp.27-38
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• 2020

Gaesung was the Mecca of Korean ginseng. Factors that Gaesung has been a leading brand of Korean ginseng were multiplicative. Those were natural conditions and huge commercial capital, red ginseng factory, creative business systems and etc. We can quote BongSang Son, SungHak Kong and JeongHo Kim as a famous Gaesung' ginseng merchants. They, as leaders modern ginseng industry had supplied the method of cultivation, prevention of phyto-diseases, excellent ginseng seed, and prepayment system of farming capital. The Gaesung merchants also adopted modern marketing techniques : commercial advertisement, made-order sales, changing package of the ginseng products. The book 'The Dictionary of Korean Companies and Stores' which was published in 1927 introduces BongSang Son as a great businessman in Gaesung. He was not only merchants but also educator and social worker. He practiced the spirit of entrepreneurship. BongSang Son's role of pioneer contributed to the development of Korean ginseng and Gaesung. Due to such efforts of Gaesung merchants, Korean ginseng industry were took a great step forward. This article considered the development of Korean ginseng industry through the life and achievement of the ginseng magnate BongSang Son who was a representative one of Gaesung merchants.

• Korean Journal of Heritage: History & Science
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• v.41 no.2
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• pp.5-25
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• 2008

Seoul's community beliefs originated from the ritual performed by the shrines affiliated to each government office in the Joseon Dynasty. Lower branches of government officials were assigned to perform these rituals. Generally, these shrines were called Bugundang(府君堂). Records show that Bugundang(府君堂) was generally one to three units and enshrined the portrait of Bugun(府君), the worshipped, inside. According to historical records, the worshipped were mostly General Choi Young(崔瑩將軍) or Madame Song(宋氏夫人). In fact, however, each Bugundang(府君堂) worshipped different persons. Some of the worshipped were historical characters from the Goryeo Dynasty or the founding period of Joseon Dynasty, Guan Yu(關羽) and Zhuge Liang(諸葛孔明) that became gods after the Japanese Invasion of 1952, Wanggun(王建), Dangun(檀君), General Nam Yi(南怡將軍), Kim Yoo Shin(金庾信), Lim Gyeong Up (林慶業), King Gongmin(恭愍王), King Taejo(Lee Sung Gye, 太祖 李成桂), Joban(趙?) who is one of the supporters of the foundation of Joseon Dynasty, Sir Hong(洪氏大監) and his women who appear in the legend of Nanhansanseong(南漢山城) area, and many other historical figures. It is difficult to compare the rituals of these shrines from community Gut(Shaman ritual) performances of Seoul. According to historical records, Gut and ceremony coexisted in rituals. As time passed, these rituals spread as the community Beliefs of commoners and have been transmitted in the context of Seoul's cultural change. This study examined the existence of affiliated shrines of local government offices in the Joseon Dynasty and discussed the cases of Jangchung-dong Gwanseong Shrine(將忠洞 關聖廟), Bangsan-dong Seongje Shrine(方山洞 聖帝廟), and Seobinggo Bugundang(西氷庫 府君堂) to trace the succession of rituals at these shrines as folk customs of commoners. Bangsan-dong Seongje Shrine(方山洞 聖帝廟) spread to the public as Gwanwoo(關羽), who was considered the god of soldiers, transformed into the god of merchants along with historical transition. It clearly shows the process as to how merchants from a certain region developed a community religion. Jangchung-dong Gwanseong Shrine(將忠洞 關聖廟) is Bugundang(府君堂) of the soldiers of Nampyoug(南營). As the ritual was succeeded by a ritual group called Yeoungsinsa(永信社), composed of nearby residents, it was naturally spread and succeeded by the residents in local community. Seobinggo Bugundang(西氷庫 府君堂) was related to the changes in the historical background of ice gathering in the late Joseon Dynasty.