• Journal of the korean Society of Automotive Engineers
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• v.7 no.1
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• pp.43-47
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• 1985

윤활에서 캐비테이션 문제는 가장 오래된 것 중의 하나이며, 현재 많이 사용되고 있는 레이놀즈 경제조건(캐비테이션)은 유막내의 인장력발생가능성 때문에 그 진실성이 문제되고 있다. 본 논 문에서는 복합 저어널 베어링 실험장치를 이용하여 그 가능성이 연구되었다. 이 장치에서 측정된 최저 압력은 -7바 정도였으며 베어링 축회전수에 따라 캐비티가 발생하지 않는 안정영역, 불 안정한 음압력 및 캐비티가 존재하는 영역과 두 영역 사이의 천이영역으로 구분할 수 있었다.

• Korean Journal of Social Welfare
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• v.60 no.3
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• pp.83-106
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• 2008

The Purpose of this study is to explore if people with intellectual disabilities can play a role as 'meaningful informants' in research process in Korea, by challenging the existing paradigm which consists of suspicion on the communication ability of people with intellectual disabilities and truthlessness of their statements, which results in ignorance on the covered life of people with intellectual disabilities. In this research, lessons which could learn through reinterpretation of my research experience are as follows. Firstly, the deficits of communication ability can be supplemented with restructuring interview instruments such as research questions, visual aids etc and adopting conversation analysis methods. Secondly, Suspicion on the truthlessness of their statements can be restructured by epistemological and methodological reinterpretation on the representation of social reality. Thirdly, the mechanism of exclusion and oppression according to the ignorance can be substituted by 'uncovering the life of people with intellectual disabilities', which can be basis of reconstructing the contents of programmes in the disability service centers and disability policies in the government. With these research results it could be argued that there needs to include people with intellectual disabilities as meaningful informants in the research projects funded by the government and also to provide people with intellectual disabilities with diverse roles in the research process by virtue of the development of qualitative research methods in the near future.

• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.185-204
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• 2008

The Internet is now an integral part of the everyday lives of a majority of people. Web users are demanding web sites that offer credible information. This study tired to comprehensively extract the factors that affect the perception web credibility based on preceding researches and develop of indicators for evaluating the web credibility by goodness-fit analysis. I modified more than 100 factors which presented by preceding researches to 28 factors, and allocated these factors into the hierarchical categories like followings; trustworthiness, expertness, safety are categorized as first level factors, trustfulness and reputation are placed to sub-factors of trustworthiness, usefulness, timeliness and competency to sub-factors of expertness, security and reliability to sub-factors of safety as second level factors. Finally this study developed evaluating indicators for web credibility by goodness-of fit analysis.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.527-540
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• 2015

The current study empirically tests the mediating effects of political skills on the relationship between proactive personality and upward influence. In this study, we attempted to mitigate common method bias by collecting data from two sources. 275 pairs of returned questionnaires were utilized to verify the hypotheses. According to the hierarchical regression, proactive personality and 4 political skills have impact on upward influence positively. proactive personality was positively related to political skills. In addition social astuteness, interpersonal influence and apparent sincerity mediate relationship between proactive personality and upward influence. but networking ability does not have mediating effect. Based on these results, implications and limitations of this study arediscussed and future research direction are suggested.

• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.16-24
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• 2020

The study empirically explored factors influencing How storytelling factors in social networking services, SNS, affect consumer response on the uses and gratification theory. conducted an analysis of 120 university students attending universities in the Seoul metropolitan area using an experiment. The results of this study are as follows: first, The storytelling factors, relevance and veracity have a positive effect on clarity. second, it has been shown that only veracity has a positive effect on parai-social interaction with media figures with emotional attachment. third, para-social interactions have been shown to influence content attitudes and orality sequentially. This study deals with the effect of SNS storytelling on the consumer's part, providing practical implications for enhancing content attitudes and word-of-mouth, by increasing para-social interactions with consumers while identifying the components that should enhance the way SNS is delivered in terms of storytelling.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.205-219
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• 2021

The present study identified determinants to user acceptance of artificial intelligence(AI)-based news anchor. Our conceptual model included three constructs of ability, benevolence, and integrity to determine whether these three constructs are predictive of trust perceived from AI news anchor. This work further examined the influences of social presence, anthropomorphism, perceived usefulness, understanding as well as trust as immediate determinants to user acceptance. The conceptual model was validated on survey data collected from 513 respondents. A series of scale refinement process was conducted by the examination of data normality, common method bias, structure of latent variables as well as internal consistency. In addition, a confirmatory factor analysis was performed to assess the extent to which the sample data collected from survey study measures the constructs adequately. The results from the analysis of structural equation model indicated that, (1) two constructs of ability and integrity were found to be significantly predictive of perceived trust, and (2) anthropomorphism, perceived usefulness, and trust emerged as significant and positive predictors of user acceptance of AI-based news anchor.

• Proceedings of the KAIS Fall Conference
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• 2010.11b
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• pp.781-784
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• 2010

본 논문은 다큐멘터리 사진의 의미구조와 특성을 스티브 맥커리(Steve Mcccury)의 작품을 통해서 사진이 내포하고 있는 의미구조와 텍스트의 이중적 구조의 전달 방식에 대한 특성을 살펴보고자 하였다. 다큐멘터리 사진이 갖고 있는 시각적 믿음의 생산에 따른 이미지의 진실성은 다양한 양식과 표현 기법을 통해서 전달되고 있는 점을 살펴볼 수 있다. 결국, 다큐멘터리 사진이 갖고 있는 우리 사회의 모습은 단순한 기록매체로의 수단이 아니라는 점을 인식하여야 할 것이다.

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.416-424
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• 2011

This study aimed to look into the Korean food consumption behavior, satisfaction, and loyalty between segmented groups through Korean food market segmentation in accordance with brand personality. A survey was conducted to the Japanese residing in Korea and also Japanese tourists in Korea. For the statistic analysis, frequency analysis, factor analysis, anova, $x^2$ and cluster analysis were conducted with Hangul SPSSWIN 19.0. The results of an empirical analysis include the following. First, the brand personality of Korean food was deduced into the following five levels: sincerity, ruggedness, competence, sophistication, and excitement. As a result of stereotyping based on the above, it was classified into three groups involving an excitement pursuing group (18.7%), a sophistication pursuing group (59.7%), and a competence sincerity pursuing group (21.6%). Second, it was found that there was a significant difference in the demographic characteristics and Korean food consumption behavior between segmented groups. Third, there was a significant difference also in satisfaction with and loyalty to Korean food between segmented groups. Specifically, competence and sincerity pursuing groups were discovered to exhibit the highest satisfaction and loyalty when compared with any other of the groups. Accordingly, it would be necessary to conduct a Korean food marketing strategy appropriate for each segmented group.

• (The)Study of the Eastern Classic
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• no.68
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• pp.439-472
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• 2017

The purpose of this paper is to confirm how traditional legends are changing and existing in modern times, and how they are inheriting and developing legendary values and meanings. The subject of the study is uncanny stories concerning army that is judged to be worthwhile alongside uncanny stories concerning school. The uncanny stories concerning army are urban legends that are active in the internet. It can be defined as 'a narrative story that raises fear with supernatural and strange experiences in the army'. In addition to the internet community sites, humor sites and game sites are actively handed down. Recently, ghost stories have appeared on the site, and uncanny stories concerning army are easily collected from these various sites. The uncanny stories concerning army can be divided into three types: ghost experience type, Bulgogi GP type, mystery radio type. The ghost experience type has the largest number of version, the contents are rich and varied. It does not deviate much from the traditional notion of ghosts. Bulgogi GP type has a frenzied horror from its name. It is related to actual events and raises horror. Mystery radio type is a romantic material used in movies and dramas. However, unlike movies and dramas, uncanny stories concerning army are perceived as fearsome. The uncanny stories concerning army continues to emphasize that the story is actually experienced in the title and content. It has presented concrete evidence. The emphasis on truthfulness is intended to make fear more realistic. This comes from the desire for safety. Uncanny stories concerning army focus on horror. So It tries to reveal the history and truthfulness of the story itself. As a result, the history of reality, the truth of reality, and the realistic ideology are erased. Historical and truthfulness of traditional legends has been varied in the case of uncanny stories concerning army.

• Asia Marketing Journal
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• v.13 no.4
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• pp.159-189
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• 2012

What attracts consumers to bloggers' reviews? Consumers would be attracted both by the Bloggers' expertise (i.e., knowledge and experience) and by his/her unbiased manner of delivering information. Expertise and trustworthiness are both virtues of information sources, particularly when there is uncertainty in decision-making. Noting this point, we postulate that consumers' motives determine the relative weights they place on expertise and trustworthiness. In addition, our hypotheses assume that tie strength moderates consumers' expectation on bloggers' expertise and trustworthiness: with expectation on expertise enhanced for power-blog user-group (weak-ties), and an expectation on trustworthiness elevated for personal-blog user-group (strong-ties). Finally, we theorize that the effect of credibility on willingness to accept a review is moderated by tie strength; the predictive power of credibility is more prominent for the personal-blog user-groups than for the power-blog user groups. To support these assumptions, we conducted a field survey with blog users, collecting retrospective self-report data. The "gourmet shop" was chosen as a target product category, and obtained data analyzed by structural equations modeling. Findings from these data provide empirical support for our theoretical predictions. First, we found that the purposive motive aimed at satisfying instrumental information needs increases reliance on bloggers' expertise, but interpersonal connectivity value for alleviating loneliness elevates reliance on bloggers' trustworthiness. Second, expertise-based credibility is more prominent for power-blog user-groups than for personal-blog user-groups. While strong ties attract consumers with trustworthiness based on close emotional bonds, weak ties gain consumers' attention with new, non-redundant information (Levin & Cross, 2004). Thus, when the existing knowledge system, used in strong ties, does not work as smoothly for addressing an impending problem, the weak-tie source can be utilized as a handy reference. Thus, we can anticipate that power bloggers secure credibility by virtue of their expertise while personal bloggers trade off on their trustworthiness. Our analysis demonstrates that power bloggers appeal more strongly to consumers than do personal bloggers in the area of expertise-based credibility. Finally, the effect of review credibility on willingness to accept a review is higher for the personal-blog user-group than for the power-blog user-group. Actually, the inference that review credibility is a potent predictor of assessing willingness to accept a review is grounded on the analogy that attitude is an effective indicator of purchase intention. However, if memory about established attitudes is blocked, the predictive power of attitude on purchase intention is considerably diminished. Likewise, the effect of credibility on willingness to accept a review can be affected by certain moderators. Inspired by this analogy, we introduced tie strength as a possible moderator and demonstrated that tie strength moderated the effect of credibility on willingness to accept a review. Previously, Levin and Cross (2004) showed that credibility mediates strong-ties through receipt of knowledge, but this credibility mediation is not observed for weak-ties, where a direct path to it is activated. Thus, the predictive power of credibility on behavioral intention - that is, willingness to accept a review - is expected to be higher for strong-ties.