• Title/Summary/Keyword: 여행 경험

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A Study on the Determinants of Perceived Service Quality:-Focused on the Comparisons of SERVQUAL, SERVPERF and Non-Difference Scores- (해외여행상품의 서비스품질척도의 비교 및 만족. 재구매의도에 관한 연구)

  • Kim, Sae-Bum;Kim, Byung-Sek
    • Journal of Global Scholars of Marketing Science
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    • v.14
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    • pp.39-58
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    • 2004
  • After SERVQUAL was proposed as a measure of perceived service quality, several arguments have been made against its validity and some competing measures have been developed. This paper reviews those controversies. Particularly, it compares the concept of expectation in the research of service quality with that in the research of satisfaction, re-purchase intention and suggests the authors' opinion. In addition, the paper suggests sequential casual relations among expectation, perceived performance and perceived service quality. With the help of previous researches concerning "SERVQUAL" and the related topics, six variables concerning travel services were identified. The six variables are tangibility, reliability, responsiveness, assurances, empathy and costs. Seven hypotheses were developed using these variables. The review of literature covers service's concept, model and method of service quality evaluation, and relationship among the concepts which is related to the service quality. The results of our study suggest further research is necessary to clarify which one is a better tool because we have a conflicting research outcome in terms of model fitting. The study also shows that assurances and costs have positive effect on customer satisfaction. It also turned out that customer satisfaction has positive effect on repurchase intention.

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A Study on the Space Structure and Feature of Interior in the Passenger's Residential Place of a Cruise Ship in Chronological Order (시기별 크루즈 선박 승객거주구역의 공간구성 및 실내디자인 특성에 관한 연구)

  • 진달래;이규백
    • Archives of design research
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    • v.16 no.4
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    • pp.215-224
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    • 2003
  • The cruiser trip which can have various experiences in a short time is growing as the best tourism package because there is less leisure time in contrast of the increased income in 21C. in other words, as the demand of the tourist goes up, the number of ships built newly is increasing. The order of the ship keeping first and second rank in Korea has arranged a long-term strategy in order to get into the global market with the cruiser with the high value added. They also set the objective related to the cruiser design and skillful construction work. We need to observe the change and trend of the cruiser with a care at this time when the cruiser industry is launched out. In this study, the cruiser industry is divided by four periods: the spring time, the depressed time, the developing time and the peak time, on the basis of the trend of the development and the change of space structure. In addition, it was analyzed in this study that there were the various trends such as the ratio, the structure and the type of the space as well as the interior plan in the passenger's residential place The aim of this study is to present the fundamental material about the interior plan to prepare for building the domestic cruisers in a foreseeable future.

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Developing Model of Food Cultural Contents for Smartphone Application (스마트폰 애플리케이션용 음식문화 콘텐츠 개발 모델과 전망)

  • Choi, Jung-Hee;Lee, Young-Mi
    • The Journal of the Korea Contents Association
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    • v.12 no.2
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    • pp.453-460
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    • 2012
  • Food tourism has grown exponentially every year and food is now considered a vital component of the tourism experience. In recent years, smartphone applications have emerged as a new tool helping travelers create experiences, which allow a number of users to access easily informations about foods while traveling abroad. This study propose a new developing model of food cultural contents for smartphone application for international travelers, 'menu guide for international travelers'. It was created by a group of experts in food culture, who had been lived or are living in 10 different countries, and the collective intelligence enabled to create extensive and reliable food cultural contents. Therefore, it is considered that this developing model of food cultural contents will be a good example for the development of mobile contents for smartphone applications.

Charles Darwin's 'The Voyage of the Beagle (찰스 다윈의 '비글호 항해기'와 지구과학)

  • Chang, Soon-Keun
    • Journal of the Korean earth science society
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    • v.21 no.4
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    • pp.488-501
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    • 2000
  • 'The Voyage of the Beagle' , one of the best record of scientific travels ever made, written by Charles Darwin (1809-82), the greatest naturalist ever born, is reviewed in the viewpoint of the Earth Sciences. Various observations and interpretations on the Earth Sciences are told in the Voyage. First of all, Darwin understood the geological time much more longer than accepted then as well as the geological phenomena and processes such as orogeny, uplifting, subsidence, erosion, and deposition. And he also provided a perfect interpretation on the formation of coral reefs and a good theory on the evolution of organisms. Reasonable paleoenvironmental reconstructions and interpretations based on the fossils were given in the Voyage. His observations on meteorological phenomena were from the dust composed of organisms collected on the 'Beagle' in the Atlantic Ocean, to the movement of air and extreme clear dry condition experienced on the crest of the Andes, and etc. He made several observations on the general oceanography such as the discoloration of the sea, the lights on the sea surface, conchoidal provinces noted on the Galapagos Archipelago, the trees and plants found in the remotely separated islands, and etc. However relatively scarce observation was carried out on astronomy probably due to his relatively much land travelling. Most of his interpretations and suggestions are accepted in this time.

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A Case of Blastomycosis after Traveling around Non-Endemic Area (비 유행지역 여행 후 발생한 분아균증 1례)

  • Seo, Chang Gyun;Seo, Young Woo;Park, Hun Pyo;Choi, Won Il;Beom, Han Seung;Kwon, Kun Young;Suh, Soo Ji;Jeon, Young June
    • Tuberculosis and Respiratory Diseases
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    • v.58 no.6
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    • pp.619-623
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    • 2005
  • Blastomycosis is a systemic pyogranulomatous disease that is caused by a thermally dimorphic fungus, Blastomyces dermatitidis. it's the disease is endemic in the south-eastern and south central states of the USA, which border the Mississippi and Ohio Rivers, the mid-western states and Canadian provinces bordering the Great Lakes as well as in a small area of New York and Canada adjacent to the St. Lawrence River. We encountered a case of blastomycosis, representing as a pulmonary manifestation after traveling around a nonendemic area and report it with a brief review of the relevant literature.

AR Tourism Service Framework Using YOLOv3 Object Detection (YOLOv3 객체 검출을 이용한 AR 관광 서비스 프레임워크)

  • Kim, In-Seon;Jeong, Chi-Seo;Jung, Kye-Dong
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.21 no.1
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    • pp.195-200
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    • 2021
  • With the development of transportation and mobiles demand for tourism travel is increasing and related industries are also developing significantly. The combination of augmented reality and tourism contents one of the areas of digital media technology, is also actively being studied, and artificial intelligence is already combined with the tourism industry in various directions, enriching tourists' travel experiences. In this paper, we propose a system that scans miniature models produced by reducing tourist areas, finds the relevant tourist sites based on models learned using deep learning in advance, and provides relevant information and 3D models as AR services. Because model learning and object detection are carried out using YOLOv3 neural networks, one of various deep learning neural networks, object detection can be performed at a fast rate to provide real-time service.

Bali's Tourism Policy and Determinants for Korean Tourists in Selecting Bali as Tour Destination (발리 관광정책과 발리행 한국인 관광객의 선택요인에 관한 연구)

  • CHOI, Kyung Hee
    • SUVANNABHUMI
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    • v.5 no.1
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    • pp.59-105
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    • 2013
  • 발리는 '신들의 섬', '세계의 아침', '지상의 마지막 낙원' 등의 이름을 갖고 있는 세계적으로 유명한 관광지이다. 본 논문의 목적은 이러한 세계적으로 유명한 여행목적지인 발리 관광을 통해 한국인은 동남아에 대해 어떤 인상을 갖게 되는가를 연구하고자했다. 최근 한국과 동남아 사이에 인간의 이동이 빈번해짐에 따라 문화교류 및 교차가 발생할 것을 전제로 하여 '한국 속 동남아현상'의 원인과 경로, 결과 등을 연구하는 배경 가운데, 특히 초국가적 단기이동으로서 관광을 통해 문화교류 및 교차에 대한 이해를 높이고자 한 것이다. 우선 관광목적지로 유인하는 요인에는 사회적, 지리적, 생태환경적, 문화적, 심리적 등등 다양한 요인들이 있고, 이러한 유인요인들을 매력적인 관광상품으로 개발하여 세계인들을 더 많이 유치하는 데는 관광정책에 달려있다. 무엇보다 민주화 이후 발리관광정책은 천해의 자연 및 지리조건은 물론 발리가 보유하고 있는 독특한 힌두문화, 그리고 발리를 신, 인간, 자연의 조화와 그 속에서의 평화를 체험할 수 있는 공간으로서 그 목적을 갖고 있다. 이러한 관광전략을 '지속가능한 그리고 공동체에 기초한 발전' 전략이라고 볼 수 있다. 설문지 경험분석을 통해 한국인이 발리에 도착하기 전까지 발리를 관광지로 선택하는데 영향을 준 미디어는 TV 드라마가 제일 크고, 인터넷, 여행정보지 그리고 지인 등의 순으로 나타나고, 한국인이 발리를 관광지로 선택하는 가장 큰 요인은 뜨거운 태양과 해변, 아름다운 자연환경임을 알 수 있었다. 또한 발리에 도착하여 발리에 대한 매력으로 느끼는 요소는 첫째가 역시 자연환경에서 주는 만족도가 제일 높고, 흥미로운 특징으로 볼 수 있는 것은 두 번째 요소가 편리한 숙박시설 즉, 잘 갖춰진 호텔에 대한 만족도가 2순위, 쇼핑이 3순위 그리고 다양한 문화와 예술이 4순위이다. 그리고 마지막으로 발리에 대한 이미지도 역시 자연환경에 대한 이미지가 가장 많은 영향을 차지하고 있고, 평화로움 그리고 신비로움 등이 발리에 대한 이미지로 자리잡고 있음을 알 수 있었다. 결국 초국가적 단기이동으로 한국인 발리행 관광을 통해 동남아적 자연환경과 문화에 대한 체험은 갖게 되지만, 단기이동의 한계로서 문화교류와 교차가 실질적으로 발생하는 것은 아니라고 볼 수 있다. 그러나 발리는 초국가적 문화의 장으로서 한국인을 포함하여 세계인과 함께 문화교류 및 교차의 장으로서 기능하고 있다고 볼 수 있다.

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A study of Growth motif realization on Digital game (디지털 게임의 성장 모티프 구현 연구 -MMORPG를 중심으로-)

  • Lee, Jin;Jang, Jeong-Woon
    • 한국HCI학회:학술대회논문집
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    • 2008.02b
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    • pp.527-533
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    • 2008
  • 본 연구는 기존 RPG에서 주요한 재미 요소로 기능하던 성장 모티프가 MMORPG(Massive Multi-user Online Role Palying Game)에서 어떤 식으로 변형되어 나타나는 지 살펴본다. 성장과 역할 수행을 통해 재미를 얻는 게임인 MMORPG는 성장 서사에서 많이 나타나는 구조인 여정형 혹은 탐색형의 구조를 보편적으로 차용하고 있다. 그러나 기존 서사물에서 성장 모티프가 정체성 찾기와 같은 내면적인 변화를 나타내기 위해 구조를 차용하는 반면, 게임에서는 위의 구조를 통해 얻은 성장의 결과물을 수치의 증가나 외적 형태의 변화를 통해 나타낸다. 즉, 경험치나 아이템을 통해 성장이 수치화되어 나타나는 것이다. 이는 여정형 탐색담이라는 성장 서사의 보편적 구조에서 게임적인 특수성이 더해진 것이라 할 수 있다. 성장 소설만의 서사적 유형이란 바로 주인공의 변화 양상이 미숙에서 성숙으로, 불완전에서 완전으로, 결핍에서 충족으로 변화하는 과정을 담고 있는 이야기적 특질을 의미한다. 그러한 미숙하고 불완전한 존재가 변화하게 되는 계기와 과정, 그리고 그 결과로 구조화된 유형적 특질을 갖고 있는 소설 양식이 성장소설이라 할 수 있는 것이다. 이러한 구조화된 유형적 특질은 신화나 민담에서는 탐색담이나 여행담으로 나타난다. 게임에서의 성장은 캐릭터의 성장과 직결된다. 본격적으로 플레이어와 동일시되어 성장을 대리 경험적으로 체험하는 것은 D&D 온라인을 거쳐, 현재 MMORPG의 형태를 구현해낸 울티마 온라인이 이후부터이다. 세부적으로 구현된 세계와 온라인을 통해 생성된 방대한 네트워크 안에서 플레이어는 자신과 동일화된 캐릭터를 플레이하면서 대리경험을 하게 된다. 즉, 플레이어가 캐릭터의 성장에 작용하는 여러 가지 변수를 선택하고, 조작해가면서 자신만의 캐릭터를 생성해 나가면서, MMORPG가 구현하는 게임 세계에 구성원이자 일원이 되는 것이다. MORPG는 기존의 RPG의 선형적인 성장에 비해 복합적인 양상을 보여준다. 문화에서의 성장 서사에서 일반적으로 발견되는 여정형의 탐색담은 개발자 서사인 배경 스토리에서 나타나며, 레벨시스템과 이에 따른 공간의 배치에 따라 플레이어에게 직접적인 영향'을 끼친다. 영속적인 세계와 플레이어 간의 상호작용을 통해 일어나는 사용자 서사는 완결된 형태의 캐릭터를 무의미하게 만든다. 플레이어는 비선형적인 성장을 끊임없이 계속하게 되는 것이다.

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A study on formative speciality through Emilio Pucci's work (Pucci 작품에 나타난 조형적 특징에 관한 연구)

  • 박선경
    • Archives of design research
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    • v.9
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    • pp.501-510
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    • 1994
  • Discovered as designer of own ski loths by American potographer Toni Frissell, !n 1947; designed ski wear for Lord '||'&'||' Taylor store in New York follewing year. He opened a shop on Capri in 1949 and in 1950 he founded "Emilio", his couture house. His fortune was simple silk jersey chemises and very strong prints using bold colour in abstract patterns. A pucci print was immediately recognizable and, although often based on medieval heraldic banners of the sort waved at the "Siena Palio", so utterly of the moment that it could be taken as a classic symbol of the late 1950s and early 1960s. He was a brilliant colourist and his colours became the colours of the decade: hot pink, lime blue, purple. He seemed able to capture the sun and fun of Italy in his print and, along with Galitzine, he can take the credit for creating the concept of relaxed, informal elegance in Italian faslion.ian faslion.

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The Influence of Usage Intentions of Social Network Services in MICE Industry: Focused on the Gender Differences (MICE 산업의 SNS 이용의도에 미치는 영향: 성별차이를 중심으로)

  • Jang, Sung-Hee
    • The Journal of the Korea Contents Association
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    • v.20 no.3
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    • pp.506-514
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    • 2020
  • The purpose of this paper is to examine the factors influencing usage intentions of Social Network Services (SNS) in MICE (Meeting, Incentive travel, Convention, and Exhibit and Event) and moderating effects of gender. This model tests various theoretical research hypotheses relating to MICE industry, SNS characteristics, and Technology Acceptance Model (TAM). The target population of this study is SNS users with MICE participation experience. The results of hypothesis testing are as follows. First, information provision, convenience, service quality and SNS usage experience positively influence attitudes toward SNS. Second, attitude positively influences usage intention of SNS. Finally, information provision and service quality to attitudes toward SNS for males are significantly large than those for females. Convenience and SNS usage experience to attitudes toward SNS for females are significantly large than those for males. And attitude to usage intention toward SNS for males are significantly large than those for females. The results of this study will provide various implications to improve usage intentions of SNS in MICE industry.