• Journal of Digital Contents Society
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• v.19 no.6
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• pp.1169-1176
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• 2018

This study aims to create a video-commerce website that uses video for Vietnamese consumers. First of all, we completed the persona by conducting understanding questionnaires, in - depth interviews, and analysis of prior research to understand the content interest and understanding of Vietnamese consumers, purpose of website use. Persona results: First, make it easy for Vietnamese and Korean people to interact with each other by creating a contact menu. Secondly, it would be provided various information about K-pop, Korean fashion, Korean makeup(cosmetics), Korean food, Korean travel, Korean, etc., which Vietnamese people are interested in. Third, it makes it easy to purchase the products that are shown in the video that they watch.

• The Journal of the Korea Contents Association
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• v.16 no.8
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• pp.493-507
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• 2016

This study aims to examine the representations of elders in reality shows focusing on gender disparity by employing a textual analysis and audience interviews. According to findings, as for elderly men, various images are presented while as for elderly women, traditional gender images are mainly reproduced. In the audience reception, the audiences' understanding of genres and their preexisting gender perceptions have important roles on their interpretations in the ways of producing gender discriminated meanings.

• The Journal of the Korea Contents Association
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• v.9 no.12
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• pp.613-621
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• 2009

Except for traditional industrial art and history of design development, Korea jewelry industry before 1980's, had little meaning in the aspect of marketing and business. Domestic jewelry market which have changed from the value of goods to value of ornaments, faced important transition point for jewelry industry by the chance of in Asian Game held in 1986, and money of overseas traveler after 1980s. The rapidly-grown Jewelry field by the introduction of detail casting method to make it possible mass-production of the products before 1990's, began to change into new system, with introducing CAD/CAM after 1990's. Jewelry industry has changed from manual work called handmade to the detail casting industry based on master for mass-production. For this, the development of master, with the design development, have been suggested as important task to jewelry industry firms, and by the introduction of CAD/CAM, the diversification of design and master development has been made up. In this study, we would try to find out current status of domestic jewelry field and to understand CAD/CAM, and advantage of CAD/CAM, and through this, suggest good solution to precipitate domestic jewelry market.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.469-480
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• 2013

This study suggests 12 products regarding the pending question of tourism package price mechanism which is linked directly and indirectly to Jeju Tourism, and shows the following conclusions through inspection in mental accounting principles and framing effect based on prospect theory. First, when presenting the price list of the tourism package, it is needed to present in price bundling. Second, it is proven that it is desirable that information about discount prices open the individual discount information of the basic package and option package to public. Third, it is discovered that experienced tourists in purchasing tourism products are more sensitive to price information (price discount) than inexperienced tourists, so that framing effect conform to Knowledge-assembly theory. The current questions of this study are that 'no discount' information should be presented in bundling, that the method of framing is important in presenting discount product information. It is required not only to grasp the viewpoint of modern people in purchasing tourism products, but also to present ready-to-serve products which can save time, effort, cost to give stability in mental accounting principles.

• The Journal of the Korea Contents Association
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• v.13 no.8
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• pp.433-442
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• 2013

Families form the consumer base of travel market and the family travel patterns are highly dependent on family characteristics. It is therefore crucial to gain a better understanding of the impact of family characteristics on family travel participation. But tourist research has rarely taken notice of family travel participation in Korea. Taking an empirical perspective, this paper examines family tourism participation by Korean household demographics characteristics and derive implications to improve the domestic tourism using 2011 Korea National Tourism Survey data. As the results of analysis, there are significant difference in the total number of family travel days and expenditure by the size of the municipality where the household is located. And there are significant difference in the number of family travels, the total number of family travel days and expenditure by family income and the overall number of family members.

• The Journal of the Korea Contents Association
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• v.10 no.10
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• pp.378-388
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• 2010

This study examines Korean tourists visiting China as to their perceived familiarity, and its impacts on the degree of preference toward China as a tourism destination, perceived risk, and the preferred tourist activities. A survey was conducted to the Korean tourists departing to China at the In-Cheon international airport, which results in collecting 305 usable questionnaires. The results show that the perceived familiarity toward China positively affects the degree of preference to China as a tourism destination. As to the impacts of familarity on the perceived risks, the results reveal that the degree of familarity is negatively associated with several risk perceptions. Lastly, the degree of perceived familiarity is positively related to the one type of preferred tourist activity, visiting nature historical sites. The results of this study support the role of familiarity as a significant factor in understanding other tourist perceptions.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.375-387
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• 2018

This study investigates the factors that induce the early adoption of environmentally friendly vehicles. We measure the affective, cognitive, and behavioral factors influencing the early adoption intentions of car owners in three countries (the US, Germany, and Japan). We find that affective and cognitive factors are significant, but behavioral factors are only partially significant. Specifically, eco-centric values and knowledge about green technology are significant in explaining early adoption intent. However, of the behavioral factors, usage context is significant, whereas commute distance is not significant in explaining early adoption intent. Finally, between-country differences indicate that any policy to increase the adoption of environmentally friendly vehicles should be fine-tuned for each country.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.321-329
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• 2007

The form of travel has been changing to dynamic, experience and family. Festivals are popular, specially the historic culture festivals, whose themes are a history event, a time and the people, are preferred to families because they give visitors opportunities of education and experience. Evaluation of festivals is important that it diagnoses the problems and enhancement One of the evaluation methods, Importance-Performance Analysis is useful which it is easy to find priority with visual matrix without complex statistical technique and a technical terminology. This research used IPA to evaluate The Yeoncheon Jeongok Paleolithic Festival which is one of the popular historic culture festivals. From the result 'unique food', 'rest facility', 'other convenience facility', 'hygiene', 'crowding' were included in selected to 'concentrate' territory of the IPA matrix. Therefor the festival manager should put his efforts to develop unique food, build more rest and other convenience facilities, enhance hygiene, and lowered crowding.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.311-320
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• 2011

This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

• Proceedings of the Korea Contents Association Conference
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• 2005.05a
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• pp.178-182
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• 2005

From the result of analysis to animation, it can be detected the close relation between myth and animation. As Plato mention that myth is a story. Though it is common field for many researchers on myth and animation now, but it have been performing many researches only for animation narrative in the aspect of myth. Therefore this study will be examined that the ritual ceremony, the frequency of participation, and imagination of myth can be related with animation directly. The ritual ceremony is a similar activity to go to theater for watching animation. It can be merged into the unconsciousness state while awaken state. A high frequency of ritual ceremony can also be provide the experience of shortening a distance between the present and the ancient time of mythical aura. Last, imagination is an enemy of rational thoughts, however, it is vital source and material which was created by myth and it can also create new animation. It will be formulated a methodology for this paper which are three elements for an analogizing tool with new mythological approaches, it is inclusive method for animation and myth. So it can be applied and analyzed to other visual media with this methodology.