• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.333-334
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• 2012

본 연구는 한국과 중국의 여성잡지에 나타난 화장품 광고의 비교를 통하여 광고표현에 대한 국가 간의 차이점을 분석한 연구이다. 한국과 중국 여성잡지 화장품 광고를 내용 분석한 결과, 중국 여성잡지 화장품 광고에서 소비자의 시선을 사로잡기위한 이미지나 상품이 한국의 광고에 비하여 강조되고 있다. 같은 여성 화장품의 여성잡지 광고를 사례를 통하여 비교해 봄으로서 한국과 중국 간의 이론적인 배경을 통한 문화의 차이를 규명하고, 현재 한류의 열풍을 타고 성장하고 있는 한국 화장품 회사들의 중국시장 진출을 위한 광고의 전략 수립에 있어서 본 연구가 광고 전략수립의 가이드라인을 제시하고자 한다.

• Journal of the Korea Convergence Society
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• v.12 no.11
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• pp.275-284
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• 2021

This study analyzes the characteristics regarding the image of women in feminist magazine covers. Along with fundamental analysis of the female image that appeared on the covers of feminist magazines and the grammar of visual design by Kress and van Leeuwen, a methodology of socio semiotic research, this study explores the structure and driving principles of symbols that have organized female images. The subject of analysis is set to 200 covers of magazines published from the 1960s to the 2010s. Through analysis, first, female images represented in the covers of feminist magazines showed women of various races, age groups, appearances, and occupations, and the degree od emphasis on the physique was fewer and natural-looking. Second, the study confirms that feminist magazines actively utilize representational and interactive metafunctions to deliver symbolic information such as messages of confidence, strength, and courage. Third, the organized symbols affected the recipient's understanding and interpretation of images. I hope this study helps to contemplate ways to express female images and the dynamic and diverse aspects of women.

• Korean journal of communication and information
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• v.46
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• pp.354-386
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• 2009

Global women's magazines have been approached as a significant site for exploring the dynamic interaction between global and local forces. Unlike other global media products which are imported from overseas, global women's magazines are published through the cooperation with local companies. These ownership patterns allow local editions of global women's magazines to negotiate the tension and contradiction between the global media and local publishers. Thus, the main purpose of this research is to investigate the dialectic interaction between the global and local forces in the production of international women's magazines in Korea. To explore the dynamic interaction between the global and local forces, both globalization and localization efforts of international women's magazines which occur during the production process were examined through in-depth interviews with personnel in the magazine industry. The result of this research showed that international women's magazines are not a mere part of global media but a 'glocalized' media product, which carry local content via global formats. The form of international women's magazines seems to be more globalized or standardized, while the content (text) is relatively localized by reflecting local readers' interests and the cultural values of Korean society.

• Journal of the Korean Society of Clothing and Textiles
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• v.17 no.3
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• pp.407-414
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• 1993

본 연구의 목적은 1930~1989년간에 걸쳐 타임잡지의 자동차광고에서 성에 관련된 의복을 중심으로 하여 여성역할의 변화를 알아보고자 하였다. 광고내용 분석은 과거 60년을 세시기로 나눌 수 있었는데 1930~1959년간은 여성에게서 가정주부 어머니, 여성적인 외모를 중시하는 전통적 여성관을 강조하였고, 1960~179년간은 계속해서 이러한 전통적 여성활동을 중요시 하면서도 자동차광고에서 여성의복이 다양하게 나타나서 여성역할이 다양하게 변화함을 보여주고 있다. 1980~1989년간의 경향은 사람모델을 덜 쓰고 자동차자체를 묘사함으로써 지금까지 자동차광고가 남성중심의 소비에서 여성소비자를 포함시키고 있음을 보여주고 있다. 본 연구의 결과를 바탕으로 앞으로의 연구문제점들이 제기되었다.

• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.366-377
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• 2014

This paper is a comparative research study between Korean and American women's garments from the 1910s to 1930s. It focuses on the articles and advertisements of Korean women's magazines and American women's magazines. The Korean women's magazines investigated are 신여자[Siyeoja], 신가정[Singajung], 부인[Buin], 신여성[Sinyeosung], and 여성[Yeosung]. The American woman's magazine investigated is Ladies' Home Journal. This paper explores the differences and similarities between the garments that appear in these magazines. There is little evidence about women's clothing in Korean women's magazines while the American women's magazine includes a lot of information about women's dress and life. Korean women usually wore Korean traditional costumes with traditional terms like Chima and Jeogori but they wore western shoes, stockings, shawls, umbrellas, and some clothing with western materials such as lace, velvet, and rayon with borrowed words. These western accessories and some clothing materials like lace and rayon were the same fashion in America. So, Korean women wore traditional and western clothing together while American women wore clothing influenced by Paris fashion. American women wore various pieces of clothing like suits, frocks, coats and sportswear with undergarments. There were also lots of advertisements about women's under garments and sportswear which was different from Korean women's clothing during the period.

• Journal of the Korean housing association
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• v.18 no.1
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• pp.1-10
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• 2007

This study aims to examine the way in which magazines represent housings, since magazines are one of major channel to connect individual houses with the public including professionals and the mass as well. Not only the professional architectural magazine but also women's magazine produce discourses which exercise huge influences on the public's understanding of the housings. After examining the different ways of representing housings in the houses related articles of architectural magazine and women's magazine, serious discrepancies have been noticed in both form and content of the text. In representing housings, women's magazine uses headlines and standfirsts with various modifiers to enhance the chance of interventions of the magazine/journalists. Focusing of the interests upon residents and architects, women's magazines force the reader to look at the housings through the frame of social status and celebrity of the residents and architects marginalizing actual houses. On the other hand, architectural magazines adopt externalized and objective way of representation using minimum layout elements following relatively uniform editing format. The abstract, rigid and masculine way of representation in the architectural magazines endow the published housings with the masculine and normative senses which can be seen as some sorts of aura which obstruct easy access to the housings themselves.

• Proceedings of the KSCN Conference
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• 2003.05a
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• pp.103-103
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• 2003

현대사회에 있어 대중매체가 사람들에게 미치는 영향력은 지대한 바, 여성잡지에 게재된 식품광고 역시 소비자들에게 미치는 구매력과 홍보효과는 대단히 크다고 하겠다. 또한 식품광고는 그 시대 소비자들의 식품에 관한 관심의 방향과 식품선호도를 나타내주는 동시에 유행을 창조하는 기능도 가진다고 한다. 그러므로 정확한 광고내용은 소비자들을 위한 좋은 영양교육 자료가 될 수 있지만, 반대로 내용이 부정확하거나 과장된 경우, 소비자들은 그릇된 정보로 인하여 피해를 볼 수가 있다. (중략)

• Proceedings of the Costume Culture Conference
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• 2001.04a
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• pp.33-35
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• 2001

• Proceedings of the Costume Culture Conference
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• 1997.05a
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• pp.10-11
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• 1997

• 프린팅코리아
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• v.10 no.3
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• pp.104-105
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• 2011

한국잡지협회(회장 전웅진)은 자난 2월 15일 오후 1시부터 코엑스 컨퍼런스 센터 308호에서 회원사 CEO를 대상으로 한 '디지털 출판의 현재와 미래'라는 주체로 세미나를 개최했다. 한국어도비시스템즈의 최송현 부장의 환영인사에 이어 강진호 한국어도비시스템즈 이사가 '디지털 출판 워크플로와 비전'에 대해, 한덕훈 디지털웍스 팀장의 '인디자인 C55와 디지털 퍼블리싱 스위트 시연'을, 이국희 아이뱅크 대리가 '여성조선 및 북스동아 활용사례'에 대해, 황정호 한국어도비시스템즈 부장이 ACSP 2.0에 대해 소개했다. 이날 행사에서 이국희 아이뱅크 대리가 기존의 전자출판에서는 선보이기 힘들었던 다양한 기술을 소개한 '여성조선 및 북스동아 활용사례'가 큰 관심을 끌었는데, 약 20여분동안 질문시간이 이어지는 등 참가자들의 관심이 뜨거웠다.