• The Korean Journal of Community Living Science
• /
• v.28 no.4
• /
• pp.505-514
• /
• 2017

Although studies on the development of cool touch fabrics have been conducted widely, the effects of fitted pattern on enhancing the cooling sensation are insufficient. To investigate the effect of cool-touch fabric and fit of women's sports underwear, 3D and 2D patterns of sleeveless top and sports leggings were constructed. The performance of cool touch was tested by the Qmax value and wear test with nine subjects. Objective fit evaluation was observed by 3D virtual clothing using Clo software. Subjects rated wearing sensation such as 'cooling sensation, fit, wear comfort and preferences of purchase' using Likert's scale in the environmental chamber at $25^{\circ}C$, 45 %RH. The Qmax value of the cool touch fabric was higher than that of the PET fabric, which was well reflected in 'cooling sensation', especially in the case of a tight-fitted 3D pattern. The cooling sensation of the cool-touch fabric was not significantly elevated with 3D tight pattern as long as the size of the 2D pattern was similar to that of 3D pattern. However, the purchase preference was highly correlated with 3D fit and wear comfort.

• Human Ecology Research
• /
• v.61 no.4
• /
• pp.647-661
• /
• 2023

This study explored the relationship between Generation MZ female consumers' participation in sports activity, consumption of body-exposing sportswear, body-esteem, and appearance management behavior. In-depth interviews were conducted with twenty Generation MZ female consumers who regularly participate in sports activity and consume body-exposing sportswear. Based on transcriptions of in-depth interviews conducted with research subjects, the researcher and two assistant researchers collectively categorized and compared common characteristics found in their responses, categorized according to themes using units of words/terms and paragraphs. The main finding were as follows. Firstly, Generation MZ female consumers participated in various sports activities for an average of approximately one hour, three times per week. The effects of such participation were improvements in physical and psychological health. Secondly, Generation MZ female consumers considered aesthetical, functional, and economical factors when they consumed body-exposing sportswear, regardless of the activity in which they participated. This sportswear served to increase the efficiency of exercise and also played a motivational role. Thirdly, the overall body-esteem of Generation MZ female consumers who participated in sports activity regularly and consumed body-exposing sportswear was high. Fourthly, Generation MZ female consumers who regularly participated in sports activity and consumed body-exposing sportswear were practicing active appearance management behavior in order to show how their body had been shaped by sports activity. In addition, they were pursuing four self-images: "polished image pursue", "self-care image pursue", "natural image pursue", and "trustworthy image pursue".

• 한국데이터정보과학회:학술대회논문집
• /
• 2006.04a
• /
• pp.267-278
• /
• 2006

The purpose of this research is to identify differences between characteristics of purchase behavior of outdoor wear consumers, demographic variables and mountain climbing related variables. The subjects of surveys are selected among men and women consumers having experiences of purchasing outdoor wear in ages from 20's to over 50's who live in the vicinity of Busan. Data and information collected are analyzed by using SPSS Program. Results from the analysis of purchasing purpose indicates that they buy outdoor wear conducive to two similar reasons; that is, "only to exercise and enjoy mountain climbing" and "either to wear it in time of climbing mountain or everyday life," and results from the analysis of purchase frequency reveals that '$1\sim2$ times'a you is the highest. Results from analysis of preference of brand of outdoor wear reveals that Kolon Sport is followed by the North Face and K2.