Effect of Female Fans' Sport Consumption Motivation on Intention to Re-attend and Word of Mouth Intention According to Level of Team Identification (팀동일시 수준에 따른 여성 스포츠팬의 동기요인이 재관람의도 및 구전의도에 미치는 영향)
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- The Journal of the Korea Contents Association
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- v.7 no.10
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- pp.262-273
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- 2007