• Journal of Digital Convergence
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• v.18 no.3
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• pp.49-57
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• 2020

Over time, the beauty industry has entered a mature industry and cannot survive unless it changes. In reality, the AR market for virtual experimental marketing is growing in the beauty industry, and global companies like FACEBOOK in the US are investing heavily in AR. Therefore, this study utilizes augmented reality technique to find out how the experience of using AR application affects female consumers' satisfaction and how they feel. This study will focus on how the relationship with purchase intention is mediated. In addition, we will help to suggest the development direction of augmented reality with makeup by analyzing the overall factors at the time when new technology, augmented reality marketing is becoming active.

• Korean Journal of Social Welfare Studies
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• v.49 no.3
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• pp.61-86
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• 2018

This study set out to investigate relationship between job satisfaction and marital satisfaction and especially mediating effect of partner abuse. Data came from Korea Welfare Panel Survey 2017. The final sample size was 2,610 married employed persons in South Korea. Analysis methods were multiple regression analysis. The major findings of this study are as follows. First, higher job satisfaction influenced directly higher marital satisfaction, and influenced also indirectly through lower partner abuse. Second, married employed women showed lower level of marital satisfaction than married employed men. Third, married employed women's job satisfaction was more influential factor to explain marital satisfaction than married employed men's. The limitations and implications of the findings from this study were discussed with respect to further studies.

• Advanced Industrial SCIence
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• v.2 no.2
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• pp.31-41
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• 2023

The study aims to identify unmet needs, barriers, and constraints in reproductive health education for adolescent girls in Luwero, Uganda. The study included a survey of 55 young women (aged 14-26) in the region and interviews with 40 stakeholders, including teachers and healthcare workers. Results showed that the majority of respondents (87%) rely on schools for reproductive health information, preferring health institutions (58%) for reproductive health services. Over half of respondents encountered obstacles accessing relevant information due to limited resources and cultural barriers and emphasized the significance of schools and health institutions as essential health information sources. Schools and health institutions need to collaborate to enhance reproductive health education for young women's accessibility.

• Advanced Industrial SCIence
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• v.3 no.1
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• pp.37-50
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• 2024

This study explored the link between reproductive health knowledge, attitudes, and self-efficacy in young women from Uganda's Luwero district. A survey was conducted on 82 women in the Luwero region from May to July 2016, and the predictive power of knowledge and attitudes toward self-efficacy was evaluated through multiple linear regression analysis. Results showed positive correlations among these factors, with knowledge and attitude predicting self-efficacy. Specifically, understanding healthy puberty habits and valuing women's roles positively influenced self-efficacy for healthy behaviors. These findings emphasize the need to target these aspects in reproductive health education programs, crucial for addressing adolescent pregnancy and related issues in Uganda's rural areas.

• Information Systems Review
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• v.20 no.2
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• pp.39-62
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• 2018

Thanks to the growth of computing power and the recent development of data analytics, researchers have started to work on the data produced by users through the Internet or social media. This study is in line with these recent research trends and attempts to adopt data analytical techniques. We focus on the impact of "internal marketing" factors on firm performance, which is typically studied through survey methodologies. We looked into the job review platform Jobplanet (www.jobplanet.co.kr), which is a website where employees and former employees anonymously review companies and their management. With web crawling processes, we collected over 40K data points and performed morphological analysis to classify employees' reviews for internal marketing data. We then implemented econometric analysis to see the relationship between internal marketing and market capitalization. Contrary to the findings of extant survey studies, internal marketing is positively related to a firm's market capitalization only within a limited area. In most of the areas, the relationships are negative. Particularly, female-friendly environment and human resource development (HRD) are the areas exhibiting positive relations with market capitalization in the manufacturing industry. In the service industry, most of the areas, such as employ welfare and work-life balance, are negatively related with market capitalization. When firm size is small (or the history is short), female-friendly environment positively affect firm performance. On the contrary, when firm size is big (or the history is long), most of the internal marketing factors are either negative or insignificant. We explain the theoretical contributions and managerial implications with these results.

• Management & Information Systems Review
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• v.37 no.4
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• pp.75-92
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• 2018

The Purpose of this study was to verify that the corporate social contribution activity(eco-friendly product production, donation activity, volunteer activity, fair trade had a positive influence on the corporate credibility, the intention of price premium and the persistent purchase intention. And also this study examined the differences of corporate credibility and price premium according to consumer's gender. To accomplish the purpose of this paper, I performed literature review which relates to corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention, and also performed empirical research. I produced questionnaire which investigates the relation between the factors which influence corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention. SPSS 21.0 and Lisrel 8.7 were used to analyze the collected data and to identify the influence relationships. The findings of this paper are as follows: First, the corporate social contribution activity(eco-friendly product production, fair trade) did significant effect on the corporate credibility and the price premium. Second, the intention to pay premium price had affected the intention of persistent purchasing but corporate credibility had affected the intention of persistent purchasing through the intention to pay premium price. Third, the difference in preception of men and woman about the corporate social contribution activity. Among the corporate social contribution activity, women's perception of the relationship between volunteer activity and fair trade on corporate reliability was higher than that of men. Fourth, among the corporate social contribution activity, women's perception of the relationship between volunteer activity and donation activity on the intention of price premium was higher than that of men.

• Korean journal of communication and information
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• v.41
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• pp.337-382
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• 2008

This study examined the case of women's conflict experience in small and medium size enterprises. Although the number of women working in business organizations is rapidly growing in Korea, discourse about them is still scarce. Some discourse about them focuses only on the productivity and inequality aspects within the organizations. Therefore, we need to examine their organizational lives through a more dynamic and performance based perspective. Especially, because conflicts experience by women within business organizations involve a variety of organizational interactions, they reveal the vivid reality with which working women face today. The existing conflict research studies focused on communication or interpersonal relationship are limited by the fact that they have primarily dealt with the variables such as conflict management styles. However, conflict research needs a more specific and wholistic interpretation because conflicts usually depend on their contexts and interaction dynamics. Therefore, the phenomenological methodology was employed as a more appropriate method for the current conflict study. Results shows that the two themes were identified regarding the conflict content. The first and second themes were the unfair situations and the hierarchical rank respectively. The three themes were identified regarding the attitudes about conflicts. They were the passive stance toward conflicts, the recognition of the gender difference, and the acknowledgement of the importance of the relational aspect respectively. Finally, three more themes were identified regarding the conflict management styles. The first, second and third themes were the passive responding, the aggressive responding and the positive conflict management respectively. In addition, the implications of the results and the suggestions for future studies were made.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.238-248
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• 2009

This paper searches for programs for creating increased employment in local society in important occupation sectors such as education and training services, insurance and social welfare services, culture and arts, housing and environmental service fields. As part of an improvement plan, while strengthening investment in education training infrastructure for the suppliers of social services, cooperation and coordination by the public and private sectors is necessary. Also necessary are identifying model social enterprises that are based upon joint efforts for success of social enterprises and publicity efforts necessary.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.735-746
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• 2017

기업의 이윤창출은 보유 제품 기반의 사업으로부터 거둬들이는 미래 수익을 기반으로 예측되기도 하는데, 과거 발생한 매출실적에 기여한 요인은 일반적으로 인적자산, 시장자산, 기술자산으로 구분된다. 이 중에서 특허, 디자인과 같은 기술자산이 일정 비중을 차지하는 반면에, 고가의 소비재(예. 고급시계, 핸드백, 남성/여성 정장, 승용차 등)에서는 브랜드 자산이 매출창출에 상당한 역할을 한 경우를 종종 접하게 된다. 그렇다면, 새롭게 시장에 출시된 경쟁제품의 사업화에서 브랜드가 차지하는 비중은 얼마인지 어떻게 결정할 것인가? 브랜드 이전 라이센싱, 투자의 의사결정, 브랜드전략 등 다양한 목적을 위해 브랜드 자산의 경제적 가치를 객관적을 판단하는 것은 매우 의미있는 일이라 하겠다. 그러나 현재 시점에서 브랜드 자산의 가치평가 방법에 대한 표준화된 가이드라인이 없는 실정이다. 이에 본 연구는 기업 브랜드자산의 가치평가를 위한 사업가치 산출방식을 수익접근법 기반으로 개발하고, 실제 브랜드 보유 기업의 과거 2~3년간 매출실적과 제안된 평가모형에 적용한 결과를 비교 분석해본다. 또한, 브랜드자산의 가치평가에서 브랜드 인지도와 브랜드 충성도가 어떻게 반영되는지를 살펴보기로 한다. 향후 연구에서는 브랜드자산의 가치평가 모형을 실제 시범사례에 적용할 때 발생하는 한계점을 극복하기 위한 개선방안을 고도화 연구로 수행하기로 한다.

• 한국벤처창업학회:학술대회논문집
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• 2022.11a
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• pp.175-180
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• 2022

최근 몇 년간 COVID19로 인한 팬데믹 상황과 전세계적으로 유례없는 인플레이션을 겪으면서 각종 산업 분야의 경기 불황으로 어려움을 겪고 있다. 미용 산업 분야도 예외가 아니다. 그 중에서도 특히 피부미용 업종은 실물 경기의 영향에 민감하게 반응하는 서비스산업 분야다. 고객을 직접 만나야만 이루어지는 피부미용업은 COVID19가 가져온 비대면 사회화 과정에 대책없이 충격을 받은 산업 분야라고 볼 수 있다. 불황 속에서도 산업이 성장하려면 지속적인 성장 강화 교육과 제도적 차원이 지원이 필요하다. 피부미용업 분야로 진출하는 여성의 대부분 생계를 위한 목적을 가지고 있지만 실제로 성공한 사례들은 보면 내재된 기업가 정신들을 함유하고 있을 것으로 보고 이에 대한 분석과 긍정심리자본 요소가 창업 성과를 높이고 지속할 수 있는지 알아보고 부족하다면 구성원들의 학습역량을 높이기 위한 다양한 노력이 필요하다. 따라서 본 연구에서는 피부미용업 창업자에게 기업가 정신이 미치는 영향을 파악해보고 긍정심리자본 요소가 창업성과에 미치는 영향이 어느 정도 되는지 파악하는데 목적을 두고 있다. 연구대상의 피부미용업에 종사하는 창업자들로 기업가정신이 기업가정신이 긍정심리자본을 조절변수로 두었을 때 창업 성과에 영향을 미칠 것이라는 인과적 경로를 검증하고 이를 통한 피부미용업의 창업자들에게 창업과 성장을 위해서 필요한 교육이나 준비사항을 제안하고자 한다.