• Science of Emotion and Sensibility
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• v.14 no.2
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• pp.207-220
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• 2011

The purpose of this study is to investigate sensibility words related with eco-friendly in the two media fashion magazines and internet newspapers and to analysis their appearance frequency and changes by the year through 1999~2010. Most frequently used words are 'nature, eco, cotton, natural fiber, health, fresh, clear, preservation, harmony, com fiber, and Lohas'. The words are divided in 4 groups: 'Nature/Environment, Material/Fiber, Human, and Adjectives/Micell'. A point of appearing time is analyzed: 'ecology, memory-shape material, organic, spa' were used before 2000, 'nature environment, eco-friendly, stretch material, wellbeing, substitute, recycling' were in 2000-2001, 'smart material, eco material, green' in 2002-2003, 'coolbiz, Lohas, natural dye' in 2004-2005, 'herb medicine, sustainable, warmbiz' in 2006-2007, 'greensumer, greenlife, solar energy, forest bath' in 2008-2009. Looking into their changes, in early 2000, the words of eco-friendly emotion and sensibility had appeared frequently relatively, but later on they decreased, and again recently increased showing highest appearing frequency. 'Nature/Environment' words have appeared recently very much, while 'Human' sensibility words have not changed much or decreased a little. 'Adjective/Micell' words has increased little bit recently. 'Material/Fiber' words showed decrease at fashion magazine, while they increased at the pages of internet news.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1259-1271
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• 2011

This study investigates and compares the changes of naturalism in fashion presented over a 30-year period to understand the diversity of naturalism in fashion. Data were collected from 59 volumes of the "Vogue" magazine for January and July in each year from 1980 to 2009. The data used for content analysis consists of 440 words and these were condensed into three periods according to decade(1980~1989, 1990~1999, and 2000~2009). The selected words were classified into four sub-themes according to the previous research definitions such as primitive look, natural look, eco look and handcrafted look. The results are as follows. First, naturalism of fashion was highly presented in the 1980s but the percentages of naturalism in three decades were all more or less similar. Especially, natural look appeared more in the 1980s and eco look was in the 1990s, while natural look, eco look and handcrafted look were found all together in the 2000s. Second, naturalism of fashion showed higher frequency of F/W seasons in the 1990s, while S/S seasons in the 1990s and 2000s. In particular, natural look was presented more at S/S seasons. The sub-themes coexistence were presented in the 24 seasons out of 59 seasons and showed more variously in the 2000s. Third, the words selected from sub-themes of naturalism in fashion demonstrated the differences by decade.

• Fashion & Textile Research Journal
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• v.12 no.5
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• pp.555-563
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• 2010

This research has attempted for a categorization by contemplating on concepts and characteristics of eco fashion design through analysis of precedent studies and to study the design characteristics, images, and internal values through keyword and design codes which appeared in the precedent studies. The subject of analysis was mostly focused on the theses published in international and domestic academic journals from 1990s to September 2009. The design characteristics of each eco fashion design were analyzed by classifying by form, detail, color, fabric and pattern. Method of analysis did content analysis. The results of the research can be summarized as follows. First of all, types of eco fashion design were human-ecology design, natural-ecology design, and social-ecology design. Secondly, the human-ecology design was presented a natural and comfortable form, color of the nature, and functional and new materials. The natural-ecology design was presented a natural silhouette, natural colors, and natural fiber. The social-ecology design were used a loose silhouette and over-size forms, natural colors, and recycled materials and bio fabric. Thirdly, the images per type of eco fashion design were Zen, sportive, natural, and modern image. And the internal values were presented efficiency, health-orientation, naturalness, and continuity.