• Journal of the Korean Society of Costume
• /
• v.53 no.8
• /
• pp.137-148
• /
• 2003

The culture interest regarding the new area causes an effect even in change of fashion and that result Mongol area where it is area other than Japan, China and India and it is having compromised beauty raised it's head. Mongol is in Noin-ula area which is a it's former self of the Hun's. There is to a textile pattern which was used not only the textile pattern which has the feature of Scythian system but also the textile pattern which has the feature of China was used. The feature of Noin-ula's the textile pattern is as follows. Noin-ula's textiles used Scythian system of animal pattern, vine pattern, palmette pattern, thunder pattern, spiral pattern, shape of diamond pattern. Scythian system of animal pattern and vine pattern proves the interchange with the countries to the west of China. Noin-ula's textile pattern is applied to the designer's work of art. The designers are John Galliano, Etro, Chloe, Emmanuel Ungaro and so on, who express the modern ethnic style design. Because the more developed the modern society is the more embossed feature of intention for the race and the fork art, I think that Ethnic style design is applied to modern sensitive and ethnic style in the future.

• The Journal of Natural Sciences
• /
• v.10 no.1
• /
• pp.199-208
• /
• 1998

This study forecasts the trend of ethnic theme through market survey, concentrating on Los Angeles market. First, the background of ethnic theme was examined, and the present situation of shops, department sores, and headquarter was also surveyed. After that, fashion trend suitable for market was suggested by analyzing the life style of consumers through zip code. The results of the study are as follows. The conspicuous trend of '97 F/W retail stores is ethnic. This reaction to complicated modern life, and symbolizes the desirable evaluation on the simpleness of basic life and nature. The model of ethnic design is identified in natural clothing, primitive arts, ethnic culture and African theme. In short, this ethnic fashion is expressed as simpleness, naturalism convenience and freedom. On the other hand, the standard of general department stores such as Broadway and Robinson May which are the headquarter of this trend is to satisfy various consumers with various styles. Ethnic goods from Broadway has not arrived at the top for its introducing step. To elevate sales of these goods, promotion through VMD and suggesting various ethnic goods should be done. Besides, when analyzing the consumers of Beverly center Broadway, the target of these goods are mostly professional young people in their 25-34 and 35-44. The life style of these people emphasizes sophisticated life in aspects such as job-oriented activities, and up-to-date fashion. Especially, image is very important. They want individuality different from others. These images are diversified from simpleness, naiveness to sexy character. Accordingly, suggesting fashion trend satisfying the demand of consumers through market survey will make fashion market create infinite possibilities.

• Archives of design research
• /
• v.20
• /
• pp.293-304
• /
• 1997

The Wiener Werkstatte created the most avangarde textile designs in Europe at the end of the 19th and the beginning of the 20th century. This study is to examine the distinctive characteristics of the textile design of the Wiener Werkstatte. The purpose of this study is to analyze the textile designs of the various designers who had contributed to shape the characteristics of the Wiener Werkstatte at various stages, and to catagorize the designs according to the subject matter, the design sources, the layout, the design principles, and the usages. The textiles of the first half of the Wiener Werkstatte are wovens for the homefurnishings. They were used as upolsteries. Wall coverings, and curtains in the commissioned buildings and houses which Hoffman designed and built in conjunction with the Wiener Werkstatte. The designs of this period have the simple and bold characteristics using less then three colors in a design. The subject matters used in the designs are firstly, stylized animals and plant forms; secondly, the purely geometric forms derived from the architural buildings. The textiles of the latter half of the Wiener Werkstatte put more emphasis on the printed textiles for the women's apparels. The textile designs of this period are categorized into four groups : firstly, the designs that stylized plant forms ; secondly, reinterpretational designs; thirdly, ethnic designs : and fourthly, the geometric art deco designs. The number of colors used in a design range up to 7 colors and all over, stripe, and ogee layouts are used.

• Journal of the Korean Society of Costume
• /
• v.57 no.3 s.112
• /
• pp.150-164
• /
• 2007

For the study on the African style reflected in fashion designs since 2000, the applications of African style shown in the four major collections from 2000 S/S to 2005 F/W and some African designers' collections have been analyzed and compared. In this study, 218 pieces of fashion design from the four major collections and 80 pieces from the African designers' collections have been analyzed in three categories - traditional clothes, traditional textile design and accessories. First, in the formal application of traditional clothes, the western clothes seasoned with the traditional images takes the majority of the cases in both the four major collections and the African designers' collections by 89.4% and 77.5%, respectively. However, the African designers have a tendency to actively receive modernism on the traditional clothes, while most of the western designers in the four major collections re-explain and distort the natural and primitive images of Africa into the ones longed for by the westerns. Second, in the textile design, the African designers adopt colorful and geometrical patterns of traditional textile designs of West Africa, while various animalistic patterns (36.2%) are used in the four major collections. The western designers mistakenly mix these patterns with those from the West or other traditional patterns from different cultures, obstructing proper understanding of the African culture. Third, accessories are the cultural elements most widely utilized by the African designers. In the African designers' collections, they are simplified to provide the functions well-matched with the modern clothes. In the four major collections, however, the primitive and colorful accessories found in African tribal culture are used in an exaggerated manner.