• Journal of the Speleological Society of Korea
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• no.93
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• pp.69-78
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• 2009

Many researcher contended that the tourism types of modern society has changed to 'experience tourism' from 'seeing tourism' recently. Therefore attempts to add edutainment factors in the original tour program has been introduced in cases of tourism cave. As we can see the Hwaam-cave in Jungsun-gun, by preparing with various pavilions which are well-matched with tourism cave. So, the purpose of this study is to the presentations of the activation programs that having on characteristics of edutainment tourism resources for tourism cave. Thus, first of all for establishing of this study, we examined the characteristics and values as tourism resources of cave and then observed the roles and examples of edutainment tourism cave, finally suggested the activation programs that can be shaped for edutainment tourism of cave.

• Journal of the Speleological Society of Korea
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• no.86
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• pp.16-24
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• 2008

Many researcher contended that the tourism types of modern society has changed to 'experience tourism' from 'seeing tourism' recently. Therefore attempts to add edutainment factors in the original tour program has been introduced in cases of tourism cave. As we can see the Hwaam-cave in Jungsun-gun, by preparing with various pavilions which are well-matched with tourism cave. So, the purpose of this study is to the presentations of the activation programs that having on characteristics of edutainment tourism resources for tourism cave. Thus, first of all for establishing of this study, we examined the characteristics and values as tourism resources of cave and then observed the roles and examples of edutainment tourism cave, finally suggested the activation programs that can be shaped for edutainment tourism of cave.

• Journal of the Speleological Society of Korea
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• no.92
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• pp.19-30
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• 2009

The purpose of this paper work is to establish the plans of Gyeongju' identity through the activation of various culture tourism which for literature, narrative, experience and others in company with history tourism. And so first of all we are examined thoroughly the literature related to the characteristics of urban identity and the spot marketing in our country for establishing of this work. And then also we are carried out survey about the cases of Pyeongchang-gun where built around Hyo-seok Lee and Namwon where is too well known the tale of Chunhyang and then make surveyed the actual locale on Gongju and Buyeo in which the old capital of Baekjae. On the other hand the paper work are suggested the plans that Gyeongju' identity has been settled such as the historic culture tourism city of the various culture tourism programs by using of SWOT analysis.

• The Journal of the Korea Contents Association
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• v.8 no.12
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• pp.168-175
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• 2008

As the travel industry grows and becomes increasingly more competitive, municipal governments have undertaken great efforts to maximize limited resources and develop their local economies by initiating and developing cultural festivals. Such festivals and events have become an efficient mechanism to enhance their image, increase tourism, and ultimately, stimulate their economy. However, marketing efforts to scale globally typically falter due to various factors: lack of originality, poor quality of contents, and a scarcity of competitive power. Hence, I wish to propose a model for developing cultural semiology and visual literacy, with storytelling utilized as a means of strategically illustrating local cultural festival contents. Subsequently, it is expected that such a model can underpin the importance of developing coherent edutainment content while illustrating the true meaning/value of local festivals.

• Journal of the Korean Institute of Landscape Architecture
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• v.36 no.3
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• pp.63-74
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• 2008

With the awareness that Sinyeongwol Sipgyeong(ten scenic spots in Yeongwol) were designed too hastily and only for PR purposes after the change in the tourism environment, this paper indicates that most tourism and culture sources in Yeongwol are related to King Danjong, the sixth king of the Joseon Dynasty. This study proposes a 'Storytelling Plan' for the landscape content called 'Cultural Landscapes - Yeongwol Palgyeong(eight scenic spots in Yeongwol)' after reviewing types and content of Yeongwol Palgyeong through the halo effect of the well-known sad history of King Danjong and the cultural value of Yeongwol. The significance of the unity of the historic site and neighboring landscape is focused on by investigating the anaphoric relations between cultural landscape texts('Yeongwol Palgyeong') and historic content(the sad history of King Danjong). For this, the cultural lnddscape of Yeongwol has been framed and layered to make spatial texts. To emphasize the 'Telling' as well as the 'Story,' interesting episodes have been reviewed to discover a motive. To diversify the 'Telling' methods, absorptive landscape factors have been classified as 'Place,' 'Object' and 'Visual Point.' In addition the storytelling of Yeongwol Palgyeong was examined in consideration of the story and background of 'Yeongwol Palgyeong - Sad Story of King Danjong' and the interaction of a variety of cultural content by suggesting micro-content such as infotainment and edutainment as absorptive landscape factors. In order to make the storytelling plan available in practice as an alternative plan for Yeongwol Tourism, a visual point should be properly set to make the landscape look sufficiently dynamic. In addition, real landscape routes and narration scenarios should be prepared as well. Professional landscape interpreters who are well informed of the natural features of Yeongwol and the history of King Danjong should be brought into the project, and Internet and digital technology-based strategies should be developed.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.137-144
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• 2009

Culture contents industry in Gyeongbuk province has consumption system, being small-scale, an lacking infrastructure, imbalance, a shortage of strategy, and so on. But, culture contents industry in Gyeongbuk province has great possibilities in abundant culture resources, a prospect of the culture contents industry and future effective promotion strategy. And the promotion plans are the digitalization of the cultural original form, the edutainment of the Confucianism culture, construction of a traditional cultural digital center, location marketing, establishment of Documentary Film Council, culture literacy, an orientation of small film, promotion of the global city and the culture base city, development of killer contents, exploitation of tourism resource, discriminating strategy, and so on. Actually Gyeongbuk province should need to promote the culture contents industry because of high added value, an effect on related industries, utility of the digital culture contents, extension of a market scale, a rapid growth speed, and so on.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.121-132
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• 2012

Recently, interest in emotional technology has escalated and its application has extended to many fields, from both an industrial (product) and service (culture, tourism, medical, education, advertising) perspective. Moreover, culture has become a fundamental aspect of modern industry, playing key roles in: gaming, exhibitions, performances, sports, tourism, design, edutainment, as well as various content distribution industries. The prospect of applying emotional technology for cultural content industries makes up for more than half of the 'plan-manufacture-distribution-marketing' process, and thereby also serves as driving force for the growth of a nation. The primary objective of the following research is analyze successful cases from the past through utilization of emotional technology, and to speculate on efficient directions for future research into developing emotional contents. To achieve this, some of the key terms have been defined and elaborated for the sake of clarity. The terms are as follows: emotion, emotion engineering, science of emotion, emotional technology, and emotional contents. Furthermore, studies were conducted based on the six different fields surrounding CT R&D to observe how projects involving emotional technology have succeeded both on a national and global scale. Based on this analysis, this research aims to develop personalized 'Concierge' service-providing contents, contents designed to maximize performance ability of humans, and contents that could be controlled simply via emotion to effectively spread the culture of Korea by focussing on 'fusion' content development. The following research data may hopefully serve as a basic reference to industries navigating towards emotional content development.