• Title/Summary/Keyword: 언론소비자

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국방대학교 교육생 계란집하공장 방문-조인(주)

  • Jang, Seong-Yeong
    • KOREAN POULTRY JOURNAL
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    • v.38 no.11 s.445
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    • pp.146-149
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    • 2006
  • 2006년도 9월에 조사된 가축통계에 따르면 국내 산란계 사육수수는 5,500만수로 국내 1인당 산란계 1마리 이상이 사육되고 있다. 하루 1개의 알이 생산되고, 국내 수출입되는 물량을 배제한다면 1인당 하루 1개의 계란을 섭취할 수 있는 양이다. 소비자들은 계란이 인류가 발견한 최고의 완전식품으로 50g의 고단백 영양덩어리라고 잘 알고있다. 하지만, 2003년 조류인플루엔자의 발생으로 당시 계란의 오염 가능성을 제기하면서 생산에 비해 소비가 떨어지는 추세가 나타나고 있으며, 언론을 통해 계란의 안전성 문제가 자주 제기되고 있는 실정이다. 이와 관련하여 본회에서는 계란에 대한 잘못된 오해를 풀고자 국방대학교 안보과정 교육생 일행을 초청해 조인(주)의 Grade Packing Center(등급포장센터)를 방문하여 농장에서 생산된 계란이 어떻게 위생적으로 포장납품되는지를 둘러보는 기회를 마련하였다.

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"누구를 위한 언론이며 누구를 위한 정부기관인가?"

  • 김만섭
    • Monthly Duck's Village
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    • s.60
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    • pp.16-17
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    • 2008
  • 쇠고기 수입문제로 온 나라가 시끌시끌한 가운데, 연일 뉴스의 첫번째 이슈로 떠오르고 있다. 그러나 우리는 여기서 이러한 문제들보다 더욱 심각한 상황으로 치닫고 있는 당장의 현실적인 문제는 보지 못하고 있다. 많은 오리사육 농가가 생떼같은 오리들을 살처분하는 광경을 무력하게 바라봐야 했고, 소비자들의 차가운 외면에 떨어질 대로 떨어진 소비는 좀처럼 일어설 기미를 보이지 않고 있다. 이러한 상황속에서도 장관급, 비서관들, 각료들을 모두 수십억대의 부자들만을 뽑아서 그들만을 위한 정책만을 펼치려고 하고 90%의 서민들을 위한, 즉 진정 대한민국의 국민을 위한 정책이 있기는 한 것인가? 새 정부들어 대동령부터 모든 각료가 바뀌면서 최근 몇달동안 많은 시행착오들이 일어나고 있는 듯 보여 정말 답답하기만 하다. 진정 무엇을, 어떻게 해야 국민을 위한 것인지, 한참을 고민해야 할 것 같다. 진정으로 국민을 위해 모든것을 바칠 준비가 되어 있는 그런 정치인들이 절실히 필요하다. 권한만 가지려 하지 말고 모든 것을 국민의 입장에서 생각하고 고민하고 행동할줄 아는 그런 위정자들이 많아져야 할 것이다.

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Rupturing in the Plaza: Teens in the Candle Demonstrations (광장에 균열내기 촛불 십대의 정치 참여에 대한 문화적 해석)

  • Kim, Ye-Ran;Kim, Hyo-Sil;Jung, Min-Woo
    • Korean journal of communication and information
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    • v.52
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    • pp.90-110
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    • 2010
  • This study problematizes the youth‘s politico-cultural process of identification as becoming in the context of candle demonstration in Seoul, 2008. We examine their ethical subjectivity, communicative subjectivity and political subjectivity based on our analysis of depth interviews of teenage activists in the candle demonstrations. It is suggested that instead of naming the teens as the historical consequence of so-called 386 generation, or social product in the neo-liberal economic and educational conditions, we need to understand the complexities and dynamics of the youth’s practice of identity politics: subjective pain and anxiety in daily life, creation and sharing of pleasure and fun of peer group comunication are mixed into the pursuit of justice in their social activation of generation/gender politics.

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Cultural Capital and Expanded Musical Consumption -From What to How (문화자본과 확장된 '문화소비' -무엇을 소비하는가에서 어떻게 소비하는가로)

  • Kim, Eun-Mee;Kwon, Kyung-Eun
    • Korean journal of communication and information
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    • v.69
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    • pp.111-138
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    • 2015
  • The purpose of this study is to suggest that cultural consumption practices are changing with social and media changes and re-conceptualize 'cultural consumption' beyond attendance or exposure to high culture genres. We look at four types of musical consumption - news reading, posting a review, amateur participation, interaction with others - as expanded musical consumption. We expect expanded musical consumption to be closely associated with cultural capital than with attendances at musical events since high-culture events gets popularized, musical information abundant and cultural interaction easier. We explore the question of the relationship between inherited cultural capital and cultural consumption using recent survey data. More evident are positive relationships between cultural capital and production than attendance.

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A Study on the Unfairness of the Comparative Labelling and Advertising Activities in the Judicial Precedents (부당한 비교표시.광고의 심결사례에 나타난 법리적 특성에 관한 연구)

  • Cho, Jae-Yung
    • Korean journal of communication and information
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    • v.39
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    • pp.428-472
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    • 2007
  • The purpose of this study is to find that how the principles of Fair Labelling and Advertising Act(called 'FLAA' hereinafter) apply to the unfair comparative labelling and advertising activities, as compared with deceptive and misleading, by analyzing the related judicial precedents for 7 years since FLAA enacted, The exact 17 precedents of Fair Trade Commission were analyzed to be judged the unfair comparative labelling and advertising activities, and partly also deceptive, falsified and exaggerated, which include in overlapping 5 comparative counterparts, 11 comparative standards, 7 comparative contents and 4 comparative methods in the unfairness types of comparison. Conclusively, it is needed that the unfairness of comparative labelling and advertising activities should be multiply considered in the concepts of deception, false or exaggeration and slanderousness, to more clearly apply to the facts and to more sufficiently protect consumers from the misleading environments.

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A Study on the Constitutionality of the Prior Review Rules on Broadcast Commercials (방송광고 심의규정의 위헌성에 관한 연구: 명확성 원칙과 과잉금지 원칙을 중심으로)

  • Chang, Ho-Soon
    • Korean journal of communication and information
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    • v.39
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    • pp.69-101
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    • 2007
  • Some clauses of the prior review rules for broadcasting commercials, which are enforced by the Broadcasting Act violate the right to free speech guaranteed by the Constitution. The range of prohibited expression under the clauses are too vague and overbroad to distinguish between permissible and impermissible broadcasting commercials. The clauses also fail to pass the constitutional principle that restrict government from excessive regulation on constitutional rights. The principle has a four-pronged test on the government action; 1) the validity of its goal; 2) availability of appropriate means; 3) necessity of infringement; 4) and balancing test of interests. Some clauses of the prior review rules that forbid expressions on sensitive political and cultural issues fail to pass none of the four-pronged standards.

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A Study on the Co-orientation of Internet Portal News Providers and Users (포털뉴스 제공자와 이용자간 상호지향성 연구)

  • Park, Sung-Hee;Park, Su-Mi
    • Korean journal of communication and information
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    • v.30
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    • pp.143-174
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    • 2005
  • This study aims at applying Chaffee & McLeod's co-orientation model to Internet portal news providers and users to find out their mutual understanding toward various features of online news. Included in those features are interactivity, expansion of user role, larger choices(user characteristics), real time update of news, limitless quantity, contextualized contents through hypertext, data base service, and multimedia contents(contents characteristics). To test the level of agreement, accuracy and congruency between the parties, a survey was conducted among 105 portal news providers from 11 online news media, and 105 portal news users between ages 20 and 40. The result indicated that both portal news providers and users showed agreement for user characteristics, but by and large displayed either ignorance or partial congruency toward contents characteristics. Communication between portal news providers and users are thus exported to increase until it reaches the point where the internet's newly born identity as a news medium gets finally stabilized.

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A Study of Luxury Bag Consumption as Media Focused on the Consumer Experiences of the 2030 Generation (미디어로서의 명품 가방 소비에 관한 연구 2030세대의 소비 경험을 중심으로)

  • Park, Jeongeun;Ryoo, Woongjae
    • Korean journal of communication and information
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    • v.71
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    • pp.157-193
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    • 2015
  • The purpose of this study is to critically interpret generational trends in contemporary Korea through understanding the consumer experiences of luxury bag purchases of women in their late 20s and early 30s. Previous studies on luxury consumption tend to focus on an analysis of the value of luxury products as a sign and a symbol, the characteristics or class identity of luxury consumers, or expressive behavior in terms of ideal self-image. While including these factors, this study also expands the scope to a reflexive understanding of the social structural context behind the phenomenon of personal consumption. This was achieved by considering consumption in terms of the style and practice of everyday life, as well as its opportunities and limitations. In particular, we pay attention to how luxury bags are reproduced as media, which is a process that is circulated back to consumption, and through this process, this study reflects on capitalist life and subjects.

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The Effect of Difference between Reporting Terms of Government and Media on Risk Communication in Major Food Safety Incidents (주요 식품안전사건에서 정부와 언론이 사용한 보도용어의 차이가 리스크 커뮤니케이션에 미치는 영향)

  • Oh, Se-Ra;Shin, Won-Jung;Park, Tae-Gyun;Kim, Renee;Kim, Ho-Sik;Lee, Jeong-Ho;Hwang, Seong-Hwi;Ha, Sang-Do
    • Journal of Food Hygiene and Safety
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    • v.27 no.3
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    • pp.203-208
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    • 2012
  • In the present study, we collected the information of the 18 major food safety incidents and conducted a delphi survey with 10 experts to analyze the effect of difference between terms used in reporting of the major food safety incidents on risk communication. In the result of the analysis of information from the major food safety incidents, discord of terms used from government, local government, media and consumer groups had a tremendous effect on the socioeconomic losses and caused the expansion of the incidents. The survey with 10 experts showed that there was a high correlation between the difference in ripple effect of reporting terms and the difference in reporting terms. A correlation coefficient was 0.865. Therefore, ripple effect of incidents was significantly affected by reporting terms and we concluded that standardization of term is necessary in reporting of the food safety incidents. These results can be used as a basic material for successful risk communication among the government, enterprises and consumers.

A Study on Consumers' Responses to Shopping Chatbot: The Effects of Agent and Message Types (쇼핑 챗봇에 대한 소비자 반응 연구: 에이전트와 메시지 유형 효과를 중심으로)

  • Song, YuJin;Kim, MinHee;Choi, Sejung Marina
    • Journal of the HCI Society of Korea
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    • v.14 no.2
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    • pp.71-81
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    • 2019
  • As AI technology develops, its application has been extended to diverse fields. In particular, AI-enabled Chatbot services have garnered growing attention and such services are more important as a tool of communication in mobile shopping. However, research on chatbots is in its early stage and the understanding of chatbots in the context of mobile commerce is very limited. The purpose of this study is to empirically investigate consumer responses to a shopping chatbot with a focus on the effects of chatbot agent types and message types. Specifically, a $2{\times}2$ between-subjects experimental design, with the agent type (secretary/friend) and the message type (factual/evaluative) as the independent variables, was employed. The results show that although main effects of chatbot agent and message types are not found, interaction effects between chatbot agents and message types on consumer responses are significant. Specifically, when the agent type was a secretary, consumer responses to product recommendation with a factual message were more positive. On the other hand, in the case of the friend agent, the evaluative message led to more positive responses. The findings suggest that communication elements are important in the understanding of consumer responses to chatbots in mobile shopping and effective strategies for utilizing chatbots for mobile commerce should be considered.