• Industry Promotion Research
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• v.9 no.4
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• pp.237-246
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• 2024

The purpose of this study is to explore ways to improve the efficiency of design work using Adobe Firefly, a generative AI program. To this end, we conducted an online survey and in-depth interviews with Firefly experts using a mixed research methodology that combines quantitative data analysis and qualitative research. Studies have shown that Firefly's image editing, text-to-image conversion, vector graphics conversion, and icon creation capabilities significantly improve user productivity and satisfaction. Additionally, the intuitive user interface and integration with the Adobe Creative workflow were found to contribute to increased efficiency. Based on this, this study proposes strategies such as active use of Firefly functions, integration with work flow, utilization of collaboration tools, and user education and experience enhancement. This is expected to increase the overall efficiency and productivity of the design team.