• Environmental and Resource Economics Review
• /
• v.8 no.1
• /
• pp.51-73
• /
• 1998

조건부가치측정법(CVM)의 지불의사 유도방법인 이중 양분선택형 질문법은 단일 양분선택형 질문 CV자료의 통계적 비효율성을 극복하기 위한 방법으로 제안되었다. 이 방법은 여러 가지 장점에도 불구하고 출발점 편의의 심리학적 근거인 정박효과 (anchoring effect)의 발생 가능성을 의심받고 있다. 그러므로 본 논문에서는 이중 양분선택형 질문 CV자료에서 정박효과를 검토할 수 있는 일반적 지불의사금액모형을 제시하고, 그 모형으로부터 정박효과를 검토할 수 있는 방법을 제안한다. 모형은, Cameron and Quiggin(1994)이 제안한 이변량 모형에 두 번째 내재 지불의사금액의 설명변수로서 처음 제시된 특정금액에 대한 양분선택적 응답결과를 포함시킨 형태이다. 이 모형에서 처음 제시된 특정금액에 대한 양분선택적 응답결과의 계수 부호가 음(-)이고 통계적으로 유의하다면 정박효과가 발생하는 것으로 볼 수 있다. 그러나 만약 이러한 계수 검토에서 정박효과 발생을 확인할 수 없는 경우, 두 번의 응답에서 두 지불의사금액 추정치들의 평균이 다르다고 볼 수 없다면 정박효과를 우려할 필요가 없다. 이 검토 모형 및 방법을 본 연구에서 한강 수질 개선에 대한 CV자료에 적용해 본 결과 정박효과를 우려할 필요가 없음을 확인할 수 있다.

• Journal of Environmental Policy
• /
• v.8 no.3
• /
• pp.163-180
• /
• 2009

This study attempts to investigate the preference uncertainty of respondents involved in stating their Willingness to Pay (WTP). For the Contingent Valuation Method (CVM) survey, we employed two approaches using two split samples. The respondents of one sample were given the opportunity to express intensity of preference through Multi-bounded Discrete Choice (MBDC) WTP questions, while those in the other sample were given Dichotomous Choice (DC) WTP questions. By incorporating the two elicited degrees of preference uncertainty into examining the WTP responses, we compared the two approaches. In comparing the DC model with the MBDC model, the mean WTP for the DC model was similar to PRYES in the MBDC Model. We concluded that the MBDC model estimates the various mean WTP while considering the preference uncertainty.

• Environmental and Resource Economics Review
• /
• v.13 no.3
• /
• pp.387-415
• /
• 2004

This paper is intended to valuate air quality of the Seoul Metropolitan Area using triple-bound dichotomous choice (TBDC) contingent valuation method (CVM), supplemented by open-ended (OE) questionnaires. In the OE questionnaires, some respondents would state their willingness to pay (WTP) outside the limits of the WTP interval. It implies that WTP estimates based on the customary dichotomous choice (DC) questionnaires can be biased. We argue that the TBDC-CVM refined with OE questions is more efficient, because the latter helps purge the former of corrupted data that may have been collected by the TBDC interview process.

• Journal of Animal Science and Technology
• /
• v.55 no.3
• /
• pp.179-184
• /
• 2013

Willingness-to-pay (WTP) for pork produced by quality test was determined using a contingent valuation method. Three model studies including a dichotomous-choice and two double dichotomous-choice types were conducted. The respondents in this study appropriately understood the contingent valuation and the suggested price was significant as a characteristic variable. The results imply that there is lower chance to select pork produced by the quality test, as the price difference is greater between conventional and quality-tested pork. WTPs in double and single contingent valuation models were 735 and 547 won/100 g, respectively. WTP was increased with increasing the educational level of respondents. The average WTPs analyzed by convariate were 1,015 won/100 g for double contingent valuation and 580 won/100 g for single contingent valuation. Considering the minimum price of WTP of pork produced by quality test (547.4 won/100 g), the total economic value was estimated to be 5,173,600 million won and per capita customer value was 106,000 won. Therefore, providing an institutional strategy for pork quality test will be beneficial for the consumers.

• Environmental and Resource Economics Review
• /
• v.20 no.1
• /
• pp.119-153
• /
• 2011

This study reviews various aspects of model formulating processes of dichotomous choice responses of the contingent valuation method (CVM), which has been increasingly used in the preliminary feasibility test of Korea public investment projects. The theoretical review emphasizes the consistency between WTP estimation process and WTP measurement process. The empirical analysis suggests that two common parametric models for dichotmous choice responses (RUM and RWTP) and two commonly used probability distributions of random components (probit and logit) resulted in all most the same empirical WTP distributions, as long as the WTP functions are specified to be a linear function of the bid amounts. However, the efficiency gain of DB response compared to SB response were supported on the ground that the two CV responses are derived from the same WTP distribution. Moreover for the exponential WTP function which guarantees the non-negative WTP measures, sample mean WTP were quite different from median WTP if the scale parameter of WTP function turned out to be large.

• Environmental and Resource Economics Review
• /
• v.6 no.2
• /
• pp.233-258
• /
• 1997

본 논문은 가상가치기법(CVM)을 이용하여 대구시 수도물 수질개선의 경제적 편익에 대한 결정요인을 분석하고자 한다. 자료는 양분선택형 설문조사자료이며, 추정기법으로서 단일지수모형구조(single-index model)를 가정하는 두개의 준모수 추정법이 원용되었다. 비교목적으로 양분선택형 가상가치기법 문헌에서 전통적으로 사용되어 온 probit모형에 의한 추정결과도 아울러 제시된다.

• Environmental and Resource Economics Review
• /
• v.25 no.1
• /
• pp.1-25
• /
• 2016

This study investigated the variability of WTP estimates(i.e. mean or median) with ad hoc assumptions of specific parametric probability distributions(i.e. normal, logistic, lognormal, and exponential distribution) to estimate WTP function using dichotomous choice CV data on mortality risk reduction. From the perspective of policy decision, the variability of these WTP estimates are intolerable in comparison with those of Turnbull nonparametric estimation method which is free from ad hoc distribution assumptions. The Turnbull nonparametric estimation can avoid a kind of misspecification bias due to ad hoc assumption of specific parametric distributions. Furthermore, the WTP estimates by Turnbull nonparametric estimation are robust because the similar estimates are elicited from a dichotomous choice or double dichotomous choice CV data, and the statistically significant WTP estimates can be obtained even though it is not possible by parametric estimation methods. If there are considerable variability among those WTP estimates by parametric estimation methods in condition with no criteria of model adequacy, the mean WTPs from Turnbull nonparametric estimation can be the robust estimates without ad hoc assumptions, which can avoid controversial issues in the perspective of policy decisions.

• Journal of the Korean Society for Marine Environment & Energy
• /
• v.16 no.3
• /
• pp.217-225
• /
• 2013

It is time to develop new renewable energy that could fundamentally replace fossil fuel, which has been increasingly needed due to environmental pollution and energy security. Korean marine bio-energy development project is planned to produce 50% of total bioenergy. This study attempts to measure the greenhouse gas emission reduction benefits of marine bio-energy development project through contingent valuation method. Single bounded dichotomous choice (SBDC) is applied with spike model. The results show that the average willingness to pay are estimated to be KRW 4,190 at SBDC, per household per year. If the result has been expanded to the region which is survey conducted, KRW 50.1 billion annually. These quantitative information can be usefully utilized in the cost benefit analysis to implement project and policy-making for the industrialization of marine bio-energy development project.

• Environmental and Resource Economics Review
• /
• v.10 no.1
• /
• pp.25-44
• /
• 2001

본 논문의 목적은 양분선택질문형 비시장가치평가법을 통한 편익추정에 사용되는 제 함수의 적합성 여부를 검증하기 위해 사용될 수 있는 방법론들을 비교 검토하는 것이다. 여가수렵의 환경적 요인의 변화에 따른 편익추정에 사용된 함수의 적합성을 판단하기 위해 변이계수접근법, 함수설정 오류 테스트, 그리고 비모수접근법 등이 각 함수에 적용되었다. 결과에 따르면, 편익추정에 이용된 세 가지 로짓함수(선형, 로그, 쉐어모형) 모두 적합한 것으로 판정되었다. 주어진 함수형태에 적용된 세 방법론간에 밀접한 일치성을 보였으며 경우에 따라서는 상호보완적이라는 함축성을 보이기도 하였다 이와 같은 결론은 로짓함수로부터 추정된 값들에 Krinsky-Robb 시뮬레이션을 이용하여 구축한 신뢰구간의 함수간 비교를 통해서도 확인되었다. 주어진 환경 시나리오에 대해 각 함수로부터 도출된 평균 추정치의 신뢰구간이 모두 충분히 중복되었기 때문에 편익추정과 관련하여 함수형태간에 유의적 차이가 없음이 입증된 것이다.

• Environmental and Resource Economics Review
• /
• v.17 no.2
• /
• pp.349-379
• /
• 2008

Otters which are the nearly extinct feral animal as well as indicator species of ecological balance of river have a wide variety of public value. The objective of this paper is to estimate non-market value of preservation of otters' habitats in Cheongju Si and Cheong won Gun. In this research, the one-and-one-half bound dichotomize choice method as a contingent valuation methods is used to derive willingness to pay for the preservation of otters' habitats. 311 residents were surveyed to determine their recognition and willingness to pay for preservation of otters' habitats. The results show that the value of preservation of otters' habitats is 5,904 won per house and month.