• Journal of Korean Library and Information Science Society
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• v.46 no.4
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• pp.451-470
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• 2015

The purpose of this study is to review the processing of Korean related personal identities included in the OCLC WorldCat Identities Network and propose how to improve its errors. With twelve samples of English and Korean personal and subject identities, their related identities and works were examined, and their bibliographic records were retrieved from WorldCat. In searching WorldCat, inconsistencies in default search queries and the processing of identities with a date or a fuller form of name were observed.

• Journal of the Korea Society of Computer and Information
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• v.25 no.10
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• pp.255-260
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• 2020

In this paper, I propose an efficient brand identity strategy by topic modeling the Instagram posts, one of SNS(Social Network Service) having more than 1billion world-wide and 500 million daily users. Since the 92% age groups of the Instagram is 18~50 years old (59% 18~29y and 33% 30~49), I set research analysis target three mobile commerce sites to dress and cosmetics sales sites that sale apparels cosmetics and gadgets that recently opened and have operated marketing on diverse channel including SNS. By topic modeling SNS posts for 6 months after launching the site that tagged each m-commerce site brand name or company name, I validate companies' brand identity strategy works effectively and suggest moderation of strategy for brand image. As a result, I found one of three mobile commerce site has different brand image by users and need different identity set up.