• Title/Summary/Keyword: 아산

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The Analysis of Similarity in Image and Selection Factor Recognition for Spa Touristy Places in Chungcheong Area (충청지역 온천관광지 이미지 유사성 및 선택요인 인식도 분석)

  • Kim, Si Joong
    • Journal of the Korean association of regional geographers
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    • v.21 no.3
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    • pp.569-582
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    • 2015

  • This study deals with six spa touristy places to analyze the similarity in image and selection factor recognition through multidimensional scaling method. The result is as following. First, as a result of analysis in the similarity in Image of the 6 touristy Spa places, each "Asan and Onyang" and "Suanbo and Ducksan" form different similar image groups. However, Yoosung does not share the similarity in Image that other Spa places own. Second, as a result of analysis of selection factors in the six touristy spa places, it is found out that there is no big difference in selection factors such as 'spa facility', 'a fee to use', and 'quality of service' in the six spa places. Yet, Onyang, Yoosung, Ducksan, and Suanbo spa reflect high selection factor as 'a recognized spa place' different from Asan and Dogo where the reflection of selection factor is low. Onyang, Yoosung, and Dogo regions reflect high selection factor as a 'Touristy destination' while Asan reflects low selection factor.

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