• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.7
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• pp.778-788
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• 2003

This study aimed to review the influence of the World War I & II on the beauty culture which include toilette practices, cosmetic products and health habits. Literary materials were gathered and analyzed from books, journals and thesis concerning cosmetics, fashion and background history. Results are as follows: 1. Women's appearance gained social and official approval of its psychological and practical effect during the two wars and was regarded as an important strategy for the war. 2. The chemical industry helped to set forth an aggressive make up industry. 3. The orthopedic technique,1 of the war period resulted in the advancement of the plastic surgery business in the after war world. 4. After the First World War, the newly-risen American bourgeoisies' desire to show off their leisure activities provided from their wealth popularized suntan fast. 5. Strong, vital womanly beauty had been demanded in accordance with women's positive social Participation during the Second World War.