• Journal of Service Research and Studies
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• v.11 no.2
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• pp.21-36
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• 2021

This study investigated the means-end chain theory more concretely through the APT hard laddering technique. This is carrying out a questionnaire survey targeting users by hair salon type, and the items drawn from the qualitative laddering technique are applied. The technique is a comparative analysis of each attribute, consequences, and value item by analyzing each step's questions. The results are as follows. First, hairdresser's ability, acceptance of individual-customized opinions, and cheap price were the most mentioned items in the selection attributes. As for the consequences items, image transformation, neatness, novelty, and psychological stability were drawn in order. The items indicated as important among the value items were satisfaction, followed by happiness, confidence, beauty, and bond. Second, the remarkable selection attributes, irrelevant of hair salon type, was revealed as hairdresser's ability and the key values pursued when using a hair salon were drawn as satisfaction, confidence, and beauty. From this result, it was found that meeting the desire of consumers using hair salons can be linked with ultimately pursued values. It was also verified that partial differences were shown by hair salon type and this meant that consumers' desire and expected benefits were different by hair salon type. Although this study drew value perception through comparison with hair salon types based on the means-end chain theory, it was confirmed that the most important selection attribute was hairdresser's ability and they select and use hair salons to gain satisfaction and confidence.

• Journal of Music and Human Behavior
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• v.18 no.2
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• pp.87-107
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• 2021

The purpose of this research was to explore the phenomenon of object relations with musical instruments as experienced by professional Samulnori musicians. The researcher conducted in-depth individual interviews with five Samulnori players who also completed questionnaires with open-ended questions. The data were analyzed using Giorgi(2004)'s phenomenological methodology. The results offered 121 semantic units, seven subcategories, and three main categories. The three main categories were transitional object, object of expression and recognition of internal desires, and object for recognition of others and communication. These results suggest that the ensemble format of Samulnori promotes the development of the musician's object relationship and can externalize the player's internalized representational system and interaction method. This study is significant in that it reveals the endopsychic functional relationship between a musician and their instrument and provides the basis for the use of Samulnori instruments in music therapy.

• Korean Journal of Childcare and Education
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• v.9 no.2
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• pp.75-95
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• 2013

This study searched for the common and different aspects of social community welfare centers and health family support centers for family welfare practice of the community. We also tried to find out the awareness of workers and the performance function for each institution. Through the interviews and review of literature, and comparative analysis of operating status, we looked for the common and different aspects, and the direction of development, which evolved family welfare into the community by way of function and relationships of both institutions. As a result, the participants of this study pursued common purposes. They however made aware of the issues of discrimination about social values and each institution's functions. We suggest that the social community welfare center focuses on individuals and families, in order to integrate the community. A health family support center should play the role to fulfill needs for family welfare according to family life cycle, and have good accessibility for individuals and families in the community.

• Journal of Digital Contents Society
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• v.18 no.1
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• pp.9-16
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• 2017

Recently, consumer who has a desire to spend less money want to buy a cheap and good product because of long economy recession. Secondhand trading is regarded as a good method which allows people to buy cheap and good product. Activation of secondhand trading reduces the psychological distance among customers. Especially, in the case of expensive books such as major books, each university has community only for used book trading. However, existing used book community is hard to find current real-time trading state at a look, and it is impossible to purchase reasonably because of a one-way pricing of the seller. In this paper, we design and implement a used book trading web service using an auction system which can help anyone to trade used book easily. It is designed web based system and it provides convenience to user through efficient book registration function and book search function.

• Journal of the Korea Convergence Society
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• v.9 no.5
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• pp.157-169
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• 2018

The purpose of this study is to investigate the effect of voluntary purchasing motives on insurance consumer satisfaction. The purpose of this study is to investigate the direct and indirect effects of insurance consumption satisfaction including psychological needs of consumers that induce voluntary purchase motivation based on psychological self-determinism theory. The research hypotheses and models were verified through structural equation analysis using online surveys of 1,225 insurance consumers. As a result of the study, the satisfaction of insurance consumption is increased when purchasing by voluntary purchase motive, in which consumers perceive the necessity of purchasing themselves. The positive perception of insurance consumption autonomy and insurance consumption environment increases the motivation to purchase voluntarily, Respectively. Through this study, it is suggested that excessive marketing of insurance companies and self-confidence of insurance consumers may hinder insurance consumption satisfaction and education of consumption attitudes of financial consumers to raise awareness of autonomous rights and responsibilities of insurance consumers.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.460-470
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• 2020

In modern life, interior decoration has been transformed into a psychological synergistic effect of space, greatly affecting human sensibility. The main point of view in this paper is to study the discovery of new decorative effects and the possibility of products that can replace imported tiles, which account for more than 60% of the walls of indoor spaces closely related to daily life. The solution is to create point tiles using color glass plaster techniques developed in 2018 and to explore the possibility of decorating art walls to meet consumers' purchasing needs using simulations. The four patterns applied to the a paintbrush, resist printing, cutting technique, and inlaid patterns, and the traditional color development effect of the medium color suited to our sensibilities was studied. In addition, through simulation, art walls and acrylic using color glass styles were also used in the kitchen, living room and empty space of the bathroom. Based on this research, ceramic point tiles with a new perspective will be explored and the interior using walls will be activated.

• Journal of Digital Convergence
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• v.19 no.6
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• pp.53-60
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• 2021

The purpose of this study is to examine the terms and components related to the proper use of YouTube. The Delphi was conducted on 11 panels and the results are as follows. First, as a result of examining how the use of YouTube will change in the future, it is agreed that it will be used more actively and more diverse than now, but that maladaptive problems such as fake news and addictive use will occur. Second, the terminology of proper/improper use of Youtube was derived as 'adaptive use' and 'maladaptive use'. Third, as a result of the components of adaptive use of YouTube, it is that were 'Information and content sorting ability', 'Self-regulation ability', 'Information acquisition and delivery ability', 'Understanding motivation and desire to use', 'Time-of-use control ability', 'Consideration of ripple effect'. Finally, the implications and limitations of this study were discussed.

• Proceedings of the Korea Information Processing Society Conference
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• 2018.10a
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• pp.403-405
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• 2018

도시 속 상업 공간에서는 공간적 위치에 따른 지리적 이점이나 판매하는 상품뿐만 아니라, 해당 공간 속에서 소비자가 느낄 수 있는 문화와 감성이 소비자가 소비를 유하게 하는 중요한 요소가 되기도 한다. ICT 서비스 환경이 자리를 잡아 감과 동시에 제4차 산업 혁명이 도래하고 있는 현대 정보화 환경 속에서 소비자들은 자신의 심리나 감성, 정서에 들어맞는 공간에 방문하며 소비하고 SNS를 통해 공유한다. SNS는 Social Network Service의 줄임말로 너무나 일반적으로 우리 일상에 들어와 있는 개념이다. SNS의 시작은 마케팅의 한 분야로 시작된 것으로 판단된다. SNS를 이용한 홍보마케팅은 21세기에 접어들면서 고객들의 주관적인 개개인의 욕구 충족과 감성을 중시하게 됨으로써 예전보다 더 복합적이며 정교해졌다. 본 연구는 SNS 데이터를 블로그, 카페, 페이스북, 인스타그램에서 지역 명칭을 키워드로 1년간 콘텐츠를 크롤링하며, 형태소 분석기를 통해 학습할 수 있도록 데이터 전처리 작업을 한다. 마지막으로 딥러닝 알고리즘인 RNN 중 LSTM을 사용하여 감성 분석 학습 모델을 만들어서 지역별 콘텐츠의 주요분야, 긍/부정을 판별한다. 이렇게 분석한 데이터를 이용해 각 지역만의 특색과 인기 분야, 비인기 분야, 더 나아가 유망한 분야를 알아본다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.107-119
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• 2015

Recently, middle and low social class entered in the upper class for the specific reasons and joined reference group in order to present demonstration effect. This phenomenon was assumed the consumer's desire for housing estate not from the leisure class. The superiority which feels belong to reference group, that was able to purchase high price product and the competence which can afford a high price goods are effective in housing estate. The study had been researched for Veblen effect according to residence estate. The partial least squares path modeling was used for Veblen effect affected by various psychological attributes, housing patterns and demographics for analysis. As a result, the conspicuous consumption from tenants was higher than residents, the social face sensitivity affected positively for self esteem and housing pattern, therefore, it caused conspicuous consumption. Moreover, we found conspicuous consumption had been increased followed by more spacious housing and higher income.

• Survey Research
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• v.7 no.2
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• pp.1-38
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• 2006

This study was conducted to develop a happiness index for Korean. 16 factors of happiness derived from both exploratory and confirmatory factor analysis based on a nationwide sample of 1503 Korean adults were reclassified into 3 components of Alderfer's need theory. The LISREL was used to measure the weight of each happiness factor. The results showed that happiness index was functioned by a formula(Happiness=2.5*existence+2.5*relationship+5*growth). Applying this formula, the average happiness score for Korean was 57.71. It was also demonstrated that the degree of happiness differed according to individual's gender, region, and income. Men was happier than women, while there was no significant difference among ages. As far as the region concerned, those who live in Seoul and Daejeon were happier than the others. People who earn over 2,500,000 won per month were happier than the others in terms of economic status. Finally, the result of the discriminant function analysis revealed that individual or psychological growth factor was more important than existence and relationship factors. Based on these significant research findings, practical implications and future research directions were discussed.