• Title/Summary/Keyword: 실행 요약

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The Relationship between Online Shopping Attributes and Purchase Intention among American Consumers (미국 소비자들이 지각만 온라인 쇼핑속성과 구매의도와의 관계)

  • Kim, Eun-Young;Kim, Youn-Kyung
    • Journal of the Korean Home Economics Association
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    • v.40 no.12
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    • pp.63-83
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    • 2002
  • 본 연구는 미국 소비자들이 지각한 온라인 쇼핑속성에 대한 차원을 밝히고. 온라인 속성에 대한 중요성과 상품범주별 구매의도와의 관계를 밝혀 상품범주별 마케팅 전략과 인터넷 소비자 관리 및 교육 프로그램 개발에 기여하고자 하였다. 조사대상자는 가정에서 인터넷을 사용하고 있는 미국 소비자 303 명으로 구성되었으며, 질문지법에 의해 자료 수집되었다. 자료분석을 위해 탐색적 요인분석을 실행하였고, LISREL8에 의해 측정모델과 구조적 관계 모델을 동시에 검증하였다. 자료 분석결과를 요약하면 다음과 같다. 첫째, 소비자가 지각한 온라인 쇼핑에 대한 속성은 거래 및 비용, 사이트 디자인, 구매유인 프로그램, 상호 관계성의 4개 차원으로 분류되었다. 둘째, 온라인 상품은 구매의도에 따라 인지적 상품, 경험적 상품, 서비스 3개 범주로 분류되었다. 셋째, 지각된 온라인 쇼핑속성의 중요도와 각상품군 구매의도와의 구조적 관계모델을 추정한 결과,“거래 및 비용”은 3개의 상품군에 대한 구매의도에 모두 유의한 영향을 주었으며,“구매유인 프로그램”은 경험적 상품과 서비스에 대한 구매의도에 유의한 영향을 미쳤다. 따라서, 소비자들에게 중요하게 지각되는 인터넷 특정 속성 즉, 보완, 배달 및 비용을 초점으로한 상품범주별 차별화된 이점을 제시하여 효과적인 마케팅 전략을 수립해야 할 것이다. 또한, 전자 상거래와 관련 보완, 환불정책 등에 관한 소비자 교육과 보호법이 요구되고 있다.

A Study on the Perception, Importance and Satisfaction with Local Traditional Food among University students - Focused on Kyungsan City - (대학생의 향토음식에 대한 인식 및 중요도, 만족도에 관한 연구 - 경산시를 중심으로 -)

  • Jung, Woo-Seok;Hwang, Su-Jung
    • Culinary science and hospitality research
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    • v.20 no.1
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    • pp.120-132
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    • 2014
  • This study was to investigate the undergraduates in Gyeongsan city, an area heavily populated with students, on their awareness of and their satisfaction with the local traditional food to suggest an effective marketing direction to town restaurants and to provide them with useful information to activate their business. The samples were taken by the convenience sampling method and the measurement was done by 5 points-Likert. The result was as follows. The students recognized that cleanliness(4.69 points), food texture(4,57 points), the freshness of food materials(4,56 points) and food price(4.20 points) were important. However, they considered the legitimacy of local traditional foods(3.59 points), the supplementary explanation of food(3.58 points) and the quantity of food(3.34 points) as less important. On the level of satisfaction with the food, they were highly satisfied with food taste(3.55 points), food flavor(3.47 points) and quantity(3.39 points), while showing relatively low satisfaction with food creativity(2.94 points), food originality(2.75 points) and the explanation of food(2.61 points). The result of IPA indicated that the food texture, food cleanliness, the freshness of food materials, food flavor, food taste and food nutrients were thought to be important among customers, to be kept well by the restaurants and to be shown as the items to be maintained further. The customers took other items like menu price and the creativity of menu to be important, but their satisfaction with these items were low due to lack of practice. Therefore, those items should be managed intensively.

Study of Rate of Human Error by Workers in the Field based on Occupation (작업장 근로자의 직종별 Human Error 발생요인 연구)

  • Im Wan-Hee
    • Journal of Korea Society of Industrial Information Systems
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    • v.9 no.4
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    • pp.56-67
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    • 2004
  • This study analyzes human error of workers performing simple repetitive tasks, and in order to prepare preventative measures, 486 people were used as subjects. The results of the study are like the following. First, the biggest cause of human error showed to be the worker himself in $77.8\%$ of the cases, machinery showed to be the cause in $16.3\%$ of the cases and management showed to be the cause in $6.0\%$ of the cases. The results show that most of the human error occurred due to the worker performing simple repetitive tasks and the human errors showed to be caused more by bad ergonomics and long hours rather than by problems with machinery. In addition, the area with the highest rate of human error showed to be the Human Information Processing System with Task Input Error being the highest with $46.9\%$, followed by Judgement and Memory Error with $36.4\%$ and Recognition Verification Error with $16.7\%$. Although fully automated tasks may reduce the rate of human error we must focus on lowering the rate of problems arising from spontaneous errors caused by workers performing simple repetitive tasks by continuously renewing plans and budgets in order to standardize tasks by incorporating cyclic positioning according to experience and positional exchange and by inspecting the workplace to increase efficiency of the workers.

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Evaluating the Efficiency of Chinese Ports from the Perspective of Maritime Silk Road (중국 일대일로 항만의 효율성 평가)

  • Wang, Guan;Ahn, Seung-Bum
    • Journal of Korea Port Economic Association
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    • v.37 no.1
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    • pp.19-30
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    • 2021
  • The 21st Century Maritime Silk Road (MSR) is an important part of Belt and Road Initiative(BRI). As an economic and trade corridor for dozens of countries in Asia, Europe and Africa, and the port as an important link node, the efficiency of port operation directly affects the implementation of BRI's strategy. On the basis of combining BRI and related evaluation methods of port efficiency, this paper uses DEA-BCC model to select port production berth number and production berth length as input index container throughput and cargo throughput as output index to analyze the port efficiency of 14 ports in China. The results show that: (1) The overall efficiency level of the ports along the MSR is relatively low. Most of the ports have not reached the DEA efficiency and there are different degrees of problems in scale investment and technological improvement. However, this situation is accompanied by the implementation of China's maritime cooperation strategy and becoming better year by year. (2) The low operating efficiency of ports along China's MSR is mainly due to the lack of coordination between scale efficiency and technical efficiency, which is caused by insufficient scale investment in the port itself, weak economic linkage between the hinterland and the port, (3) Whether a port has a strong comprehensive strength does not entirely depend on the cargo throughput or scale but also includes the port's operating efficiency.

The impact of suitability between competitive strategy and organizational culture on performance by balanced scorecard perspective (경쟁전략과 조직문화의 적합성이 균형성과표 관점별 성과에 미치는 영향)

  • Choi, Won-Ju
    • Management & Information Systems Review
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    • v.38 no.2
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    • pp.105-118
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    • 2019
  • In order for a strategy established by a company to be implemented efficiently, it must be supported by an appropriate organizational culture. This means that if a firm has an organizational culture suitable for strategy implementation, performance can be enhanced. This study divides competitive strategy into cost leadership strategy and product differentiation strategy, and organizational culture into hierarchical/rational culture and consensual/development culture. Based on 122 questionnaires collected through KOSPI listed manufacturing companies, the results of the empirical analysis on the effect of suitability between competitive strategy and organizational culture on performance by balanced scorecard perspective are summarized as follows. First, it shows that the cost leadership strategy and the hierarchical/rational culture are more fit. Specifically, The high suitability between the cost leadership strategy and the hierarchical/rational culture has a positive effect on the performance of the balanced scorecard perspective(excluding performance by learning and growth perspective). Second, The high suitability between the product differentiation strategy and the consensual/development culture has a positive effect on the performance of the balanced scorecard perspective. The results of this study suggest that it is important to form a corporate culture that can lead to changes in the beliefs and behaviors of organizational members in accordance with the competitive strategy in order to successfully implement the strategies established by the company.

An Empirical Study on the Management Performances of Korean Tourism Firms - Focusing on the Understanding and Preparation of Constituents against FTA Environment (한국 관광기업 조직 구성원의 FTA에 대한 이해/준비정도가 경영성과에 미치는 영향에 관한 실증연구)

  • Shin, Kwang-Ha;Jeong, Eun-Kyeong;Park, Myung-Chan
    • International Area Studies Review
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    • v.13 no.2
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    • pp.190-222
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    • 2009
  • This study is for analyzing the management performances of Korean tourism firms, which have been operating as preparing strategically against FTA, one of the most importantly external environment in international management since in the middle of 1990s. The main purpose can be mentioned to test empirically some relations between the management performances of Korean tourism ones and the levels of understanding and preparing against FTA. In detail speaking, the dependent variables of management performances are classified with sales, profits and management satisfaction, while the independent ones regarding with FTA are sorted based on the previous studies with the 2 following factors like understanding/preparing of managers and one of workers in a firm. This study is conducted in two stages. Firstly, the research model is designed by the reviewing relevant theories, previous studies. Secondly, the survey of Korean tourism enterprises engaging in management activities in Korea is implemented by collecting questionnaires. And for testing the hypothesis, the analyzing tools are being used for correlation, reliability, validity and multi regression on SPSS 12.0 for windows and finally the path analysis of structural equation modeling is activated with AMOS 7.0 for windows.

Needs for clinical dietitian in hospital settings: Importance of doctor's awareness regarding clinical nutrition service as mediating variable (의료기관 임상영양사 요구도에 미치는 영향 : 임상영양서비스의 중요도에 대한 의사의 인식을 매개역할 중심으로)

  • Um, Mi Hyang;Park, Yoo Kyoung;Song, Yoon Mi;Lee, Song Mi;Lyu, Eun Soon
    • Journal of Nutrition and Health
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    • v.50 no.5
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    • pp.519-529
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    • 2017
  • Purpose: The purpose of this study was to explore whether or not there is a relationship between doctor's awareness of clinical nutrition service and needs for a clinical dietitian. Methods: A cross-sectional survey design was used. The research was carried out by using questionnaires that had been specifically designed for the study. The research was conducted from September to October, 2013 for 311 doctors at 43 hospitals (with over 400 beds). Frequency analysis, factor analysis, reliability analysis, confirmatory factor analysis, and bootstrapping analysis were conducted using SPSS 21.0. Results: 'Implementation of clinical nutritional service' (p < 0.001) and 'usefulness on clinical nutrition service' (p < 0.001) were found to be correlated with 'importance of clinical nutrition service' as an independent variable. The correlation between 'importance of clinical nutrition service' as a mediating variable and 'needs for clinical dietitian' as a dependent variable was also confirmed (p < 0.001). The results of the bootstrapping test showed that the mediating effect of 'importance of clinical nutrition service' was significant. The indirect effect value between 'implementation of clinical nutrition service' and 'needs for clinical dietitian' was 0.040, indirect effect value between 'usefulness on clinical nutrition service' and 'needs for clinical dietitian' was 0.095. Conclusion: The frequency of providing clinical nutritional services, the quality of clinical nutritional services, and the degree of implementation of clinical nutritional services were found to be important for positive perception of clinical nutrition services by doctors. Therefore, proper provision of clinical nutrition services and effective therapeutic effects will be continuously highlighted, which will increase the awareness of the physician and ultimately increase the demand for clinical nutrition service.

A Study on the Management Effectiveness Analysis of Construction Process Management (건설 프로세스 경영의 경영효과 분석에 관한 연구)

  • Kim, Young-Seop;Hwang, Ug-Sun;Kim, Yong-Su
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.2
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    • pp.81-89
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    • 2008
  • The purpose of this study Management Effectiveness Analysis of Construction Process Management. This study is to analyze the effects that process management has in outcome has been done by setting 5 elements of process management system as independent variables, making hypothesis, surveying and analyzing. The results of this analysis showed that process management operation level can be measured effectively through the application of Business Process Management System, and Process management strategy is found out to be contributed to improving strategy operation support, process management and IT connection technology. By seeing this research result, through optimally applying 'process management' in construction industry, process management can be used to improve the construction industry's potential competitiveness by improving effectiveness in works in the fields of strategy operation, process management, IT connection etc. So, by practically verifying the effectiveness of 'process management system', the purpose of this research is to come up with the necessity and the development of 'process management system' in construction industry.

Effects of Process-Based Integrated Mathematics·Science Activities on Children's Science Process Skills and Scientific Attitudes (수·과학의 과정중심 통합 활동이 유아의 과학적 탐구능력과 태도에 미치는 효과)

  • Kim, Yong-Sook;Ham, Eun-Suk;Seo, Eui-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4462-4470
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    • 2012
  • This study aims to examine the effects of process-based integrated Mathematics Science Activities on children's science process skills and scientific attitudes and arrange efficient teaching and learning environment in the field. The subjects of research were 89 three-year and five-year old children attending kindergarten attached to W university in I city, Jeollabuk-do and process-based integrated Mathematics Science activities were conducted with themes. For data analysis, paired t-test was conducted with SPSS for Windows program and as a result of performing process-based integrated Mathematics Science activities, it was found that there were significant differences in sub-factors of science process skills and scientific attitude by age and sex. These results suggested that process-based integrated activities had positive influences on three-year and five-yeard old children.

Exploring How Middle-School Mathematics Textbooks on Functions Provide Students an Opportunity-To-Learn (중학교 수학교과서가 학생에게 제공하는 함수 학습기회 탐색)

  • Kim, Gooyeon;Jeon, MiHyun
    • School Mathematics
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    • v.19 no.2
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    • pp.289-317
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    • 2017
  • This study aims to explore how Korean middle-school mathematics textbooks on functions provide students an opportunity-to-learn [OTL]. For this purpose, we investigate 3 textbooks in terms of mathematics content and practice, the level of cognitive demands of mathematical tasks, types of student responses, types of context-based tasks, and connections among the tasks. The findings from the data analysis suggest as follows: a) an opportunity-to-learn to connect procedures to functional concepts and new ideas of functions to the existing one is very limited; b) the textbooks seem to provide students an OTL to understand functions as definitions, rules and conventions and to experience repeatedly procedural executions through worked examples and mathematics tasks; c) students may not experience to explain their own ideas/thinking by using mathematical sentence or justify their own cognitive processes; and d) students can be exposed to get a sense of mathematics as a set of fragmented and isolated facts or procedures, rather than to encourage to expand and deepen their understanding of functions.