• Journal of Korea Technology Innovation Society
• /
• 제13권1호
• /
• pp.140-159
• /
• 2010

The main purpose of this study is to improve the understanding of the failures of venture companies. The study attempts to analyze the causes and the processes of venture failures and the different paths that led to such failures. For the research, 116 firms registered with the Korea Venture Business Association in 1997 were surveyed and traced in 2000. A questionnaire was sent to 105 companies that were operating at the time and 76 of them returned responses. In 2008, the 76 companies were re-traced, and it was found that 41 of them had failed while 35 survived. Through this process, a set of longitudinal data was gathered about the changes in strategies, environments, and organizational structures. Accordingly, t-test and ANOVA analysis were performed on the different causes and processes of venture failures, as well as the taxonomy according to the changes in circumstances. Empirical findings can be summarized as follows. Venture companies failed due to various reasons and there were very different failing processes. In addition, this study found that various failing paths existed among failed venture companies and different factors affected company failures. Considering these findings, this research is clearly advanced and can be distinguished from other existing researches in terms of the dynamic understanding of the failures of venture companies.

• Proceedings of the Korean Society of Computer Information Conference
• /
• 한국컴퓨터정보학회 2013년도 제48차 하계학술발표논문집 21권2호
• /
• pp.405-408
• /
• 2013

본 연구에서는 기존에 존재하는 제품을 대체하고 보완하는 기능을 가진 새로운 유형의 컴퓨터가 시장에서 받아들여지지 않아 실패하는 요인을 연구하였다. 제품실패의 원인을 소비자가 제품의 가치를 부정적으로 지각하는 것에 두고, 가치 지각에 영향을 주는 요인들을 소비자가 제품을 사용하여 얻게 되는 혜택과 제품을 사용하는데 소요되는 비용으로 구분하여 영향관계를 파악하였다. 넷북을 대상으로 실증 연구한 결과 소비자가 신제품의 가치에 대해 부정적으로 지각하는 것은 사용의도에 부정적으로 영향을 미치는 것으로 나타났다. 그리고 소비자가 새로운 유형의 컴퓨터에 대해 지각하는 비용은 신제품의 가치를 부정적으로 지각하는데 유의하게 영향을 미치는 것으로 나타났다. 다만 소비자가 새로운 유형의 컴퓨터에 대해 혜택을 부정적으로 지각하더라도 이는 가치를 부정적으로 지각하는데 영향을 미치지 않았다.

• Culinary science and hospitality research
• /
• 제15권2호
• /
• pp.136-149
• /
• 2009

The purpose of this paper is to explore the types of failed service and its effect on customer's negative emotions in the restaurant business and their influence on customer's behavior. The study examines the restaurant attributes of failed service in order to determine which variables have the greatest impact on customer's negative emotions and behaviors. To accomplish the purpose of this study, a casual model is developed - which analyzes the main antecedents, moderators and consequences of failed service in the restaurant business. The findings of this study are as follows. 4 types of failed services are found: lack of tangibles, doubt of reliability, unresponsiveness, no expressed empathy. They have an effect on customer's negative emotions(regret and disappointment). And the customer's negative emotions brings out negative behaviors(bad actions, switching brand, protest, negative word of mouth). Customer's regret causes bad actions and switching brand, and customer's disappointment caused switching brand and bad information by word of mouth.

• Journal of Digital Convergence
• /
• 제11권2호
• /
• pp.115-125
• /
• 2013

Unexpected consumer dissatisfaction emerges through rapid growth and expansion of on-line shopping channel. This research focused on the fashion online retail channels' negative aspect caused by service failure which possibly disappointed consumers. We also tried to seek for appropriate service recovery types based on frequently offered recovery types on-line. Data from college students were analyzed. Results indicate that fitting problem, insufficient information, product defect, inventory problem and slow delivery were the main service failure types in apparel e-shopping. Regression analysis identified that among these types, insufficient information, product defect, and slow delivery had significant influence on channel satisfaction after post recovery effort. Results also confirmed significant relationships between channel satisfaction and channel switching. Consumers perceived benefit level causes overall channel satisfaction level to rise while perceived risk leads to lower level of channel satisfaction. Choosing desirable service recovery activities in each service failure situations is necessary in order to raise consumer's channel satisfaction in online apparel shopping.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 한국정보통신학회 2013년도 춘계학술대회
• /
• pp.167-169
• /
• 2013

The purposes of this research is to propose trust recovery model of smartphone applications and to examine the moderating effect of service type on the use of smartphone applications. To achieve research purposes, we suggested service failure type using the scenario technique and empirically verified by conducting survey. The results showed that the procedural justice and interpersonal justice have influence on trust and trust had an effect on the all quality factors (system, information, service quality). Also, information quality and service quality had an effect on the customer loyalty. Finally, service type had significant moderating effects on the relationship between perceived justice and quality.

• Journal of Venture Innovation
• /
• 제7권3호
• /
• pp.101-121
• /
• 2024

The application of chatbots on e-commerce platforms is becoming increasingly widespread. With the rapid development of artificial intelligence technology, previous research has predominantly focused on service failures occurring with the chatbots themselves. There is limited research on scenarios where chatbots handle service failures that are controllable by the sellers. This paper conducted online surveys through two experiments involving a total of 546 participants. The results indicate that, in the event of a service failure, customers are more likely to spread negative word-of-mouth about the store and have lower repurchase intentions when served by chatbots compared to human customer service representatives. This is because customers experience higher levels of anger with the chatbots. However, when customers perceive the service failure as uncontrollable by the seller, the impact of the type of customer service provider on negative word-of-mouth via customer anger is weakened while when customers perceive it as controllable the impact is strengthened. This study provides theoretical contributions for online retail enterprises to apply intelligent customer service while preventing further deterioration of service failures.

• The Optical Journal
• /
• 통권119호
• /
• pp.66-68
• /
• 2009

기술적으로 실패하는 사진의 유형을 보면 몇 가지 되지 않는다. 가장 많은 것이 사진이 흔들리는 경우이고 두 번째가 사진의 밝기(노출)가 맞지 않는 경우이며 세 번째가 핀트가 맞지 않는 경우인데 콤팩트 디지털카메라의 경우 핀트가 안 맞는 사진을 찍기가 더 어려운 상황이 더 많다. 사진촬영을 하면서 실패한 사진을 찍고 싶은 사람은 없겠지만 몇 년을 찍어도 사진이 잘 나오지 않는다면 그 이유는 간단하다. 자신의 실패를 뒤돌아보지 않든가 실패한 사진에 대해 별로 안타까움이 없는 사람일 것이다. 이번 호에서는 사진에 실패하지 않는 방법을 알아보자.

• Science & Technology Policy
• /
• 제14권5호통권149호
• /
• pp.14-30
• /
• 2004

• Management & Information Systems Review
• /
• 제33권1호
• /
• pp.65-81
• /
• 2014

Although the study of IT services has increased in recent years, few study have focused on trust based recovery process. Additionally, users of IT services have different use purpose depending on service type. Therefore, the purposes of this research is to propose trust recovery model of smartphone applications and to examine the moderating effect of service type on the use of smartphone applications. To achieve research purposes, we suggested service failure type using the scenario technique and empirically verified by conducting survey. The results showed that the procedural justice and interpersonal justice have influence on trust and trust had an effect on the all quality factors (system, information, service quality). Also, information quality and service quality had an effect on the customer loyalty. Finally, service type had significant moderating effects on the relationship between perceived justice and quality.

• Journal of the Korean Chemical Society
• /
• 제46권4호
• /
• pp.353-363
• /
• 2002

In this study, characteristics of the problem solving process of the balancing redox equations was ana-lyzed by mental capacity and problem solving methods, and the pertinent teaching and learning guidance for oxidation-reduction unit was suggested. Participants were 79 senior high school students and 57 science high school students. Tests were conducted to measure the mental capacity, the understanding of the oxidation-reduction concepts and the com-pletion of the balancing redox equations. The framework was made to find the patterns of failure and success. As the analysis of the influence on the performance of mental capacity,understanding of the oxidation-reduction concepts, and problem solving methods, students who had lower understanding of oxidation-reduction concepts selected the trial and error method, and their performance were influenced by mental capacity. The students that had higher understanding of the oxidation-reduction concepts had good performance by using oxidation number method regardless of their mental capacity. As the results of analysis for the patterns, the success patterns of solving the problems, those of mostly the sci-ence high school students, were the cases of using oxidation number method well and lessening problem solving steps. The patterns of failure in solving problems by using trial and error method showed that students had mistakes in cal-culating, errors in making unknown equations, no consideration for all variables, or stopped solving the complicated problems. The patterns of failure in solving problems by using oxidation number method showed that many students had wrong oxidation number or no consideration for mass and charge balance.