• Title/Summary/Keyword: 실천행동

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The Effect of Corporate Green Marketing on Consumer Word of Mouth Intention (기업의 그린마케팅이 소비자 구전의도에 미치는 영향)

  • Park, Ji-Ho;Park, Hyeon-Suk
    • Industry Promotion Research
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    • v.7 no.3
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    • pp.9-16
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    • 2022
  • In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

A Study on the Therapists' Protective Actions of Medical Information Privacy - With a focus on physical and occupational therapists - (환자 프라이버시 보호행동 실천에 관한 연구 - 물리치료사와 작업치료사를 중심으로 -)

  • Kim, Jeong-Ja;Kweon, Eun-Ha
    • The Journal of the Korea institute of electronic communication sciences
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    • v.7 no.2
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    • pp.447-455
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    • 2012
  • The present study was carried out with a view to examine the protective actions of physical and occupational therapists for patients's privacy. For this purpose, a survey was conducted with the questionnaires that were distributed to 297 physical and occupational therapists engaged in general hospitals as well as in rehabilitation clinics across the country from January 2 to 13, 2012. From the survey, it was made known that the overall extent of protective actions practiced by them was $3.54{\pm}.733$ in average. Divided by area, the average protective action in communication was $3.62{\pm}.776$, followed by $3.57{\pm}1.013$ in direct contact and $3.53{\pm}.780$ in maintenance and management, respectively. The analysis of general characteristics by each area showed that the older their age gets and the longer their career is, the more the protective action is practiced by them. Although they are well aware of the fact that the medical information of patients should be kept 100% secret and they practice it to almost excellent grade (5), the physical and occupational therapists, as key experts in charge of improving functions of patients, were found to have little concern for and little knowledge about contents of protecting medical information. It is thus required to perform public relation and instruction continuously to intensify their awareness of needs to protect patients' privacy and to implant ethical sense in this regard deep in their mind.

Development and Evaluation of Home Economics Maker Education Program for High School Students: Focusing on the Contents of 'Hanbok and Creative Clothing' (고등학교 가정과 메이커 교육 프로그램 개발과 평가: '한복과 창의적인 의생활' 내용 요소를 중심으로)

  • Kim, Saetbyeol
    • Journal of Korean Home Economics Education Association
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    • v.31 no.4
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    • pp.63-79
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    • 2019
  • The purpose of this study was to suggest valuable maker education programs by implementing and evaluating a Home Economics(HE) maker education program developed based on the content of "Hanbok and Creative Clothing" for high school students. The results of this study are as follows. First, the HE maker education model for high school students was designed and developed. The HE maker education model was developed by integrating and modifying the TMSI model of the maker education model and Laster's HE practical action teaching model. The HE maker education model consisted of 4 steps: tinkering(T: 4-hour class), practical reasoning(P: 3-hour class), making together(M: 4-hour class), and sharing and spreading(S: 1-hour class) with a total of 12-hour lesson plans. The theme of the developed HE maker program is 'Practice and spread of creative traditional culture of life (Hanbok)'. Second, the results of online survey of 240 high school students who participated in this maker class showed that HE maker class had positive effects in the order of experiential(4.26), cognitive(4.22), emotional(4.18), social(4.18), and practical(4.10). It is expected that the findings of this study will contribute to diversifying the curriculum of Home Economics, thereby improving the quality of Home Economics Education.

Development of Content System in Practical Problem-Based Home Economics Global Citizenship Education Program for Elementary School Students (실천적 문제 중심 프로그램 개발 과정에 따른 초등 가정과 세계시민교육 내용체계 개발)

  • Kwon, Boeun;Yu, Nan Sook
    • Journal of Korean Home Economics Education Association
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    • v.35 no.4
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    • pp.81-98
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    • 2023
  • The purpose of this study is to develop the global citizenship education program content system in the context of the 2022 revised home economics curriculum, recognizing the need for global citizenship education. The study is grounded in practical problem-based program. In the analysis stage, the educational trend requiring global citizenship education in the national curriculum was elucidated by analyzing the 2022 revised curriculum documents and future education documents related to global citizenship education. A framework for global citizenship education goals within home economics curriculum was designed. Accordingly, the educational goal of this curriculum, "Cultivation of family competencies linked to global citizenship competencies," was established by posing the perennial question, "As a global citizen, what actions should I take for sustainable choices related to the living environment?" In the design stage, four key ideas in the "Living Environment and Sustainable Choices" domain of the 2022 revised home economics curriculum for elementary school were analyzed to derive practical problems. In the development stage, content elements were derived based on four criteria. This study is significant in analyzing the need for global citizenship education within home economics context by analyzing documents related to global citizenship competencies for the future and examining the 2022 revised curriculum's general framework and home economics education curriculum.

A Study on Consumer Eco-friendly Behavior Utilizing the Photovoice Methodology : Focus Group Study (포토보이스(Photovoice) 기법을 활용한 소비자의 친환경 행동에 대한 연구 : Focus Group Study)

  • Lee, Il-han
    • Journal of Venture Innovation
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    • v.6 no.4
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    • pp.63-81
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    • 2023
  • The purpose of this study was to utilize the Photovoice qualitative research method targeting university students. Through this method, we aimed to understand the perceptions of environmental issues, environmental barriers, and eco-friendly behaviors among university students. By employing the Photovoice methodology, we sought to share the perspectives of university students on eco-friendly behaviors, explore the motivations and manifestations of these behaviors, and reflect on their significance. The ultimate goal was to provide practical suggestions for fostering eco-friendly behaviors through an in-depth examination of the visual narratives and reflections of university students. Under the overarching theme of the environment, participants were given the opportunity to individually select and explore three specific sub-themes: 'My Concept of the Environment,' 'Environmental Barriers in My Life,' and 'My Eco-friendly Behaviors.' Participants engaged in the process of capturing photographs from their daily lives related to each theme, expressing their thoughts and perspectives through the selected images. Subsequently, they shared and discussed their insights, actively listening to the opinions of others in the group. The results of this study revealed several key findings. Firstly, participants assigned meaning to the photographs they selected by directly capturing aspects related to the environment, such as 'waste,' 'discomfort,' 'fine dust=environmental pollution,' and 'indifference.' Secondly, participants attributed meaning to the selected photographs related to environmental barriers, associating them with concepts like 'invisibility,' 'apathy,' 'social stigma,' 'inefficiency,' and 'compulsion.' Lastly, participants ascribed significance to photographs selected in the context of eco-friendly behaviors, with themes like 'recycling,' 'energy conservation,' 'reuse,' and 'reducing the use of disposable items.' Based on these research findings, the confirmation of the V-A-B (Values-Attitudes-Behavior) model was established. It was observed that consumers structure a hierarchical relationship between their personal values, attitudes, and behaviors. The study also identified clear impediments in consumers' daily lives hindering the practice of eco-friendly behaviors. In light of this, the research highlighted the need for strategies to address the discomfort or inconvenience associated with implementing environmentally friendly consumer behaviors. The implications of the study suggest that interventions or solutions are necessary to alleviate barriers and promote a more seamless integration of eco-friendly practices into consumers' daily routines.

Relationship of Oral Health Behavior to Self-Efficacy among the Elderly (노인의 구강보건행동과 자기효능감의 관련성)

  • Noh, Eun-Mi;Jeon, Eun-Suk;Ko, Su-Youn
    • Journal of dental hygiene science
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    • v.14 no.2
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    • pp.167-175
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    • 2014
  • The purpose of this study is to identify general, physical, and social self-efficacy according to oral health behavior among the elderly and examine the factors affecting them. For this purpose, a survey was conducted in 500 persons aged 60 years or older residing in Daegu and North Gyeongsang Province from June 1 to August 30, 2013. With the exception of 73 questionnaires that were not completed or contained insincere responses, 427 copies (recovery rate: 85.4%) were analyzed, thus obtaining the following results: 1) In terms of the respondents' socio-demographic characteristics, those who were younger, who were more highly educated, who were married, and who got a larger amount of monthly pocket money showed higher general, physical, and social self-efficacy, with statistically significant differences (p<0.001). 2) The group with good oral health behavior showed higher general and social self-efficacy and that with an average level of oral health behavior showed higher physical self-efficacy, with significant differences (p<0.001). 3) The factor most influential on oral health behavior was general self-efficacy (${\beta}=0.184$), followed by social self-efficacy (${\beta}=0.162$), physical self-efficacy (${\beta}=0.101$).

The Effects of Transformational Leadership and Transactional Leadership on Innovative Behavior among Public Servants: The Mediating Effects of Organizational Commitment and Moderated Mediating Effects of Public Service Satisfaction (공무원의 변혁적 및 거래적 리더십이 혁신행동에 미치는 영향: 조직몰입의 매개효과 및 공직만족에 의해 조절된 매개효과)

  • Minho Jung;Jiyoung Han;Jiwon Park
    • Journal of Practical Engineering Education
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    • v.15 no.2
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    • pp.243-258
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    • 2023
  • The purpose of this study is to examine the mediating effect of organizational commitment in the relationship between transformational and transactional leadership and innovative behavior and demonstrate the moderated mediating effect of job satisfaction. To this end, 4,133 cases from the 『2021 Public Servant Life Survey』 conducted to general public servants belonging to central administrative agencies and metropolitan governments by the Korea Institute of Public Administration were used for the analysis, and SPSS 21.0 and Mplus 8.4 programs were used to test the research hypotheses. As a result of the analysis, it was confirmed that transformational and transactional leadership had a positive effect on organizational commitment and innovative behavior, and organizational commitment had a positive effect on innovative behavior. In addition, it was confirmed to have a significant mediating effect in the relationship between transformational and transactional leadership and innovative behavior. Finally, it was confirmed that the mediating effect of transformational and transactional leadership on innovative behavior through organizational commitment was moderated by the level of job satisfaction, and all the proposed hypotheses were adopted. Based on theses findings, theoretical and practical suggestions and future research suggestions were discussed.

Research on Financial Preparedness for Retirement Among Economically Active Population Aged 65 or Older Based on Socio-Psycho Paradigm (사회.심리적 패러다임에 의한 고령자의 은퇴에 대한 재정적 준비행동에 관한 연구)

  • Choi, Hye-Ji;Lee, Young-Boon
    • Korean Journal of Social Welfare
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    • v.57 no.3
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    • pp.415-435
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    • 2005
  • The purpose of this study was to investigate conceptual constructions which determined financial preparedness for retirement. This study was guided by two theoretical frameworks, planned behavior theory and hierarchical personality model. Based on two theories, the conceptual framework which aimed to explain financial preparedness for retirement were formulated. Data from 'The health and welfare profile of the elderly aged 65 and or older in Chung-choo city' was analyzed. The subjects consisted of 87 economically active elderly population. Structure equation model was employed for statistical analyses. The results of structure equation model revealed that the casual relationship between the level of perceived financial-planning knowledge and the level of financial preparedness for retirement was statistically significant. Also, the hypothesized structural model for financial preparedness for retirement had the good model fit. Implications for social work practice from this study were discussed.

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Current status of their behavioral behavior and perceptions of social workers: Focusing on residential facilities for the disabled in Gyeonggi-Do (발달장애인의 도전적 행동에 대한 현황 및 사회복지사의 인식에 대한 연구: 경기도 장애인 거주시설을 중심으로)

  • Shin, Jun-Ok
    • Journal of Digital Convergence
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    • v.19 no.12
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    • pp.505-511
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    • 2021
  • The purpose of this study was to identify the current status of the challenging behaviors of the developmentally disabled living in residential facilities for the disabled in Gyeonggi-do and whether social workers in residential facilities recognize the challenging behaviors, and then to draw implications for establishing an intervention for the challenging behaviors. As a research method, a survey was conducted targeting 145 social workers in residential facilities for the disabled in Gyeonggi-do. The collected data were calculated as frequency, percentage, mean, and standard deviation using SPSS 25.0. As a result of the study, first, it was analyzed that the status of injuries related to challenging behaviors of persons with developmental disabilities was high. Second, it was analyzed that the social worker's perception of the challenging behavior of the developmentally disabled is that they are considering job change because of psychological trauma. The coping ability and ability to cope with it were excellent, and they did not achieve excellent results. Learn more about acting in a professional manner.

A Study on the Effects of Residential Energy Consumer's Lifestyle on Energy Conservation Behavior (가정부문 에너지소비자의 라이프스타일 유형이 에너지절약행동에 미치는 영향 분석)

  • Lim, Ki Choo
    • Journal of Energy Engineering
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    • v.22 no.3
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    • pp.262-269
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    • 2013
  • The residential energy consumption is intimately related with lifestyle of consumers. Therefore, this research suggests the mechanism for the effects of consumer lifestyle on consumer behavior. Specifically, the mediators are imposed of cost perception, propensity for environmental protection and energy conservation-conscious. Also, the lifestyle is composed of the over-consumption, life-centric, life-satisfaction, conservation- conscious and conservation-active type. In results, there are positive relationship between the life-satisfaction, conservation-conscious and conservation-active lifestyle and the propensity for environmental protection, cost perception. Both the cost perception and the propensity for environmental protection are positively related with the conservation- conscious. And positive relationship are appeared between the conservation-conscious and the energy conservation behavior.