• Korean Journal of Logic
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• v.21 no.2
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• pp.269-300
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• 2018

In his recent three papers, Joohan Lee defends the following three theses. First, an ordinary term 'believes' is polysemous in that it can refer to three different types of mental attitudes; that is, it can refer to a belief as an involuntary mental disposition, or a pragmatic acceptance as a voluntary mental action, or an epistemic acceptance as a different voluntary mental action. Second, a person's pragmatic acceptance of a proposition is his voluntary mental action which takes it to be true for pragmatic reasons, despite the fact that there is no adequate epistemic evidence for the proposition, whereas a person's epistemic acceptance of a proposition is his voluntary mental action which takes it to be true for epistemic reasons, despite the fact that there is a pragmatic reason to the contrary. Third, mental attitudes to which epistemic norms apply are epistemic acceptances as voluntary mental actions, rather than beliefs as involuntary mental dispositions. If these theses are correct, then they will have important implications for contemporary epistemology. In this paper, however, I argue that Joohan Lee is not successful in defending these theses.

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.121-126
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• 2020

본 연구는 농산업 종사자를 대상으로 통합기술수용이론 기반의 기술수용요인이 인지된 혜택과 농업드론서비스 사용의도에 어떤 영향을 미치는지를 살펴보고자 하였다. 전국에 거주하는 농산업 종사자를 대상으로 수집된 324부를 자료분석에 사용하였다. SPSS v22와 PROCESS macro v3.4를 사용하여 분석한 결과 첫째, 기술수용요인은 노력기대와 실용적 혜택 간의 관계를 제외하고 인지된 혜택에 유의한 영향을 미치고, 농업드론서비스 사용의도에는 모두 유의한 영향을 미치는 것으로 나타났다. 또한, 인지된 혜택은 사용의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 경제적 혜택은 성과기대를 제외한 기술수용요인과 사용의도 간을 매개하고, 편의적 혜택은 사회적 영향을 제외한 기술수용요인과 사용의도 간을 매개하는 것으로 나타났다. 반면에 실용적 혜택은 기술수용요인과 사용의도 간을 매개하지 않는 것으로 나타났다. 셋째, 조절변수인 혁신저항은 편의적 혜택과 사용의도 간의 영향력만 조절하는 것으로 나타났다. 본 연구는 농업드론서비스의 활용성을 높이기 위한 시사점을 제시하였다는데 의의가 있다. 향후 농업이나 드론 관련 교육 이수자 또는 드론자격증 소지자를 대상으로 실증분석이 필요하며 조사대상도 지역별로 균등하게 조사할 필요가 있다. 또한 사용의도에 영향을 미칠 수 있는 다른 변인들을 추가하는 후속연구가 필요할 것으로 판단된다.

• 한국벤처창업학회:학술대회논문집
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• 2021.11a
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• pp.129-134
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• 2021

농업은 잦은 자연재해, 코로나 같은 예측하기 힘든 불확실성이 높아지는 상황이며 이를 해결하기 위해 새로운 기술적 접근방안과 돌파구 마련이 필요하다. ICT의 급속한 발전과 4차 산업혁명 시대가 도래하면서 데이터의 중요성은 더욱 커지고 있다. 빅데이터는 농업이 직면한 다양한 기술적 난제를 해결함과 동시에 생산,소비,유통 분야의 밸류체인 혁신을 통해 높은 경쟁력을 확보할 수 있게 핵심 요소가 될 것이다. 실제 농업 분야의 해외 사례를 살펴보면 주로 빅데이터에 대한 수집 분석이 기업을 중심으로 이루어지고 있고 기업의 새로운 가치 창출에 중요한 역할을 담당하고 있어 상업적 측면에서 활용가치가 매우 높음을 알 수 있다. 우리나라도 기업의 빅데이터 활용을 위한 다양한 시도가 이루어지고 있으나 아직은 대기업, 소수의 혁신기술 기반 중소기업이 대부분이다. 기업의 빅데이터 활용에 영향을 미치는 연구는 계속 진행되고 있으나, 산업별 특성이 반영되어 결과는 상이하게 나타났다. 또한 대부분의 연구가 조직 차원에서 초기 도입 의도에 영향을 주는 요인 파악에 집중하였다. 반면 기업이 빅데이터를 활용하여 성과를 창출하기 위해서는 각 분야 현업 종사자들의 지속적인 활용 의도에 영향을 미치는 요인에 관한 연구가 필요하다. 따라서 본 연구는 혁신기술 수용 의도를 파악하는데 높은 설명력을 나타내는 통합기술수용이론(UTAUT)과 혁신성향 변수를 활용하여 농업 관련 기업 종사들의 빅데이터 수용 의도에 미치는 영향 요인들을 살펴보고 경제적 혜택과 실용적 혜택의 매개 효과를 분석하고자 한다. 실제 농업 관련 기업 종사자 대상 설문을 통한 실증 연구를 통해 현장 종사자들의 빅데이터 활용 수준을 높이고 우수의 고급 인력을 확보하여 육성하기 위한 방안을 제시하여 농업관련분야 기업의 빅데이터 활성화 정책 도출에 시사점을 제시하고자 한다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.1
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• pp.157-175
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• 2022

At this moment, a paradigm shift is taking place across all sectors of society for the transition movements to the digital economy. Various movements are taking place in the global agricultural industry to achieve innovative growth using big data which is a key resource of the 4th industrial revolution. Although the government is making various attempts to promote the use of big data, the movement of the agricultural industry as a key player in the use of big data, is still insufficient. Therefore, in this study, effects of performance expectations, effort expectations, social impact, facilitation conditions, based on the Unified Theory of Acceptance and Use of Technology(UTAUT), and innovation tendencies on the acceptance intention of big data were analyzed using the economic and practical benefits that can be obtained from the use of big data for agricultural-related companies as moderating variables. 333 questionnaires collected from agricultural-related companies were used for empirical analysis. The analysis results using SPSS v22.0 and Process macro v3.4 were found to have a significant positive (+) effect on the intention to accept big data by effort expectations, social impact, facilitation conditions, and innovation tendencies. However, it was found that the effect of performance expectations on acceptance intention was insignificant, with social impact having the greatest influence on acceptance intention and innovation tendency the least. Moderating effects of economic benefit and practical benefit between effort expectation and acceptance intention, moderating effect of practical benefit between social impact and acceptance intention, and moderating effect of economic benefit and practical benefit between facilitation condition and acceptance intention were found to be significant. On the other hand, it was found that economic benefits and practical benefits did not moderate the magnitude of the influence of performance expectations and innovation tendency on acceptance intention. These results suggest the following implications. First, in order to promote the use of big data by companies, the government needs to establish a policy to support the use of big data tailored to companies. Significant results can only be achieved when corporate members form a correct understanding and consensus on the use of big data. Second, it is necessary to establish and implement a platform specialized for agricultural data which can support standardized linkage between diverse agricultural big data, and support for a unified path for data access. Building such a platform will be able to advance the industry by forming an independent cooperative relationship between companies. Finally, the limitations of this study and follow-up tasks are presented.

• Design Convergence Study
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• v.15 no.2
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• pp.333-345
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• 2016

Recently, an intelligent product in which information and robotic technologies are applied to an existing common product, called a mother product has been developed. In order to develop intelligent products which could be accepted by users, various intelligent product design methods have been introduced considering various interaction aspects or intelligent parts to be made. However, as an intelligent product is originated in a mother product, intelligent product design methods based on product attributes need to be explored. In this study, the impact of intelligent product types by product attributes on users' acceptance was investigated by comparing hedonic intelligent products and utilitarian intelligent products. An experiment was executed with child slippers as a case. As a result, participants evaluated utilitarian intelligent products more positively than hedonic intelligent products. They showed higher purchase intention and willingness to pay toward utilitarian intelligent products than hedonic intelligent products. In the case of child slippers, even though the hedonic attributes could be expected as they are child products, utilitarian attributes were perceived as much more important than hedonic attributes as the child slippers are related to the floor noise which is a severe social problem.

• Journal of Families and Better Life
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• v.20 no.4
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• pp.127-133
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• 2002

본 연구는 두 가지 선물상황(생일, 크리스마스)과 선물수용자(가족, 친구)에서 성별에 따라 선물 속성지각에 차이가 있는지를 밝히고자 하였다. 질문지를 이용하여 미국 남녀 비자 97명을 대상으로 자료수집 하였으며, 자료분석을 위해 MANOVA(Multivariate Analysis of Variable)를 실행하였다. 분석결과, 가족과 친구를 위한 생일선물상황에서 성에 따라 쾌락적 속성(독특한, 유행하는, 재미있는)의 중요성 지각에 차이를 보여 여성이 남성보다 선물의 쾌락적 속성을 더 중요하게 지각하였다. 또한 가족과 친구를 위한 크리스마스 선물상황에서도 성별에 따라 쾌락적 속성에 차이를 보여 여성이 남성보다 가족을 위한 선물로써 독특한, 유행하는 속성을 더 중요하게 지각하고, 친구를 위한 선물은 독특한, 재미있는 속성이 더 중요하게 지각되었다. 그러나 실용적 속성(내구성있는, 실용적인, 비싸지 않은)에서는 두 가지 상황의 가족과 친구를 위한 선물지각에 대해 성별에 따라 유의한 차이를 보이지 않았다. 따라서 본 연구결과. 소비자들은 선물구매상황에서 일반제품과 달리 쾌락적 가치를 더욱 중요하게 인식하고 있으며, 성별에 따라 선물 상황과 수용자에 대한 선물의 쾌락적 속성지각에 차이를 나타냄으로써 성별에 따른 차별화된 선물상품개발 및 이미지 포지셔닝 전략을 통해 효과적 마케팅 관리가 이루어져야 할 것이다.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.1-21
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• 2012

Conventional studies on technology acceptance have focused on information technology for utilitarian value and hence based on 'theory of reasoned action'. Correspondingly, the studies depend on perceived usefulness and perceived ease of use as rational decision making elements. However, in ubiquitous society, innovative technologies are applied to non-task area, as well as task-oriented area. Therefore, users are more influenced by affective factors than cognitive factors in causing their usage intention. In line with those discussions, we cannot make sure that the conventional technology acceptance model could fully explain the current u-service acceptance phenomenon. Hence, to overcome the limitations of the prior technology acceptance studies, we propose an amended TAM which includes one hedonic factor and two factors on ubiquitous computing technology : ubiquity and intelligence.

• Journal of Digital Convergence
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• v.13 no.10
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• pp.569-578
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• 2015

With much changes in men's appearance style to pursue, beauty care activities, and pursuing value, it has been required to have researches on it. This study analyzed men's acceptance of information about beauty care and also the characteristics of each pursuing value. An online survey was conducted targeting about 500 male office workers in Seoul. In the results of the study, the pursuit of the practical value of five beauty care activities was the highest while the aesthetic value was very differently shown in accordance with the types of beauty care activities, compared to two other values. Contrary to other styles, especially, the acceptance of the skin care style was influenced by the sociocultural value, practical value, and aesthetic value. Especially, the passivity of the aesthetic value and the emphasis on the practical and sociocultural values were shown. The hair care was influenced by the practical value while the plastic surgery was influenced by the aesthetic value. In the care style area, the acceptance of skin care was only influenced by the pursuit of complex values. Regarding the marketing of each care style, the large-scale marketing campaign would be effective for the hair care while it would be necessary to seek for more aesthetic campaigns for the plastic surgery business.

• The Journal of the Korea Contents Association
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• v.6 no.8
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• pp.85-93
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• 2006

Although the study in If behavior field has recently increased, only few studies have focused on the moderating effect of adopter type on the post adoption behavior The purpose of this study is to verify the post-adoption behavior depending on adopter types in the mobile Internet domains. This study proposed a post adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi group analysis. Based on the survey data, we classified users into continuer and discontinuer. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

• Journal of Korea Game Society
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• v.9 no.3
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• pp.107-119
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• 2009

Online games belong to a technology-oriented service industry that has emerged from the assimilation of game contents and communication networks in the respective realms of culture technology (CT) and information technology (IT). This study examines the individual acceptance of online games as entertainment-oriented technology based on the belief-attitude-intention paradigm and the underlying hedonic and utilitarian motivations. To measure the latent variables influencing the acceptance process, a structured questionnaire was developed based on the existing Technology Acceptance Model. Research model analysis and hypothesis testing were carried out using a structural equation model. Results indicated that latent variables reflecting hedonic and utilitarian characteristics had a significant influence on user behavior in the acceptance of online games. By uncovering the core factors in! fluencing the acceptance of online games and thereby theoretically verifying the latent variables influencing the acceptance of entertainment-oriented technology, this study provides strategic implications for business models by game companies aimed at attracting a large user base and dominating the market.