• Title/Summary/Keyword: 실버 포탈

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An Exploratory Study on the Preference of Silver Portal Contents: Focused on the Pre-senior Internet Users (실버포탈에서 제공하는 콘텐츠에 대한 선호도 연구: 40세 이상의 잠재 실버포탈 이용자를 중심으로)

  • Kang, Myoung-Jin;Yoon, Jong-Soo
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.12
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    • pp.233-244
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    • 2009
  • This study defines the silver portal as a specialized internet portal that will be probably popular with the pre-senior/senior internet users who are over 40, sooner or later. The purpose of the study is to analyze what types of online contents on the silver portal are mostly preferred by the pre-senior/senior, and does the preference of those content types vary according to the demographic and the internet usage characteristics of the pre-senior. The study also is to suggest some research propositions, based on the analysis results, that could be applied to empirical studies in the future which deal with various research questions on the silver portal. To accomplish these research purposes, the study performed a survey for the prospective silver portal users who are living in the areas of Seoul and Kyeonggi, South Korea, and did various statistical analyses. This study found that the preference of content types of the silver portal vary according to some personal characteristics of the prospective silver portal users, and moreover proposed a few of research propositions on the relationships between personal characteristics and preferred content types.

Effect of Website Quality on Silver Portal Adoption: Focused on Perception of Potential Users Who Are Over 40 Years Old (웹품질요인이 실버포탈 수용에 미치는 영향에 관한 연구: 40세 이상의 잠재 실버포탈 이용자의 인식도를 중심으로)

  • Yoon, Jong-Soo;Kim, Yoo-Jung;Kim, Jae-Young;Yoon, Jong-Wook;Yoon, Tom E.
    • Journal of the Korea Society of Computer and Information
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    • v.15 no.6
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    • pp.159-170
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    • 2010
  • Senior Internet users have been tremendously increasing for the past few years in line with increase in the aging populations, and silver portals began to provide some sorts of services to them in Korea. Thus, this paper aimed at identifying Web quality factors of silver portal for its successful adoption, and examining the moderating effects of gender on the relations between Web quality factors and intention to use. Information quality, system quality, service quality and entertainment quality were identified as Web quality factors of silver portal based on the intensive review on prior researches. A total of surveys 525 from the potential users of silver portal, who are over 40 years old, were analyzed to verify our research model. The findings show that information quality, system quality, and entertainment quality are related to intention to use whereas service quality has no relationship with intention to use. It is found that gender moderates the relationship between entertainment quality and intention to use.

Design of Multimedia Information System for the Aged (실버형 멀티미디어 정보 시스템 설계)

  • Han, Jung-Soo
    • The Journal of the Korea Contents Association
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    • v.8 no.10
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    • pp.151-157
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    • 2008
  • This study aims to construct the aged portal sites based on multimedia DB on the basis of request for systematic collection and management of the aged-related specific information which are spreading and construct Multimedia Information System for the Aged by developing digital contents to offer the aged-related information. It also tries to construct ontology based information repository for the aged that includes on/off-line. It extracts semantic relationship of each information by analysing the aged information, knows the hierarchical structure of each vocabulary, and designs and constructs an ontology based repository by designing function of each agent through that. It has also developed a variety of information and digital contents, constructed a systematic multimedia DB for the aged welfare homes, developed web framework which makes automatic registration of the aged welfare homes possible, and designed in order to support the use state of enterprises/homes and statistics state.