• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.454-460
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• 2009

The objective of this study is to study the selection factors and satisfaction factors for different types of driving ranges and establish a basic date for marketing strategies of driving ranges. The research target group was fixed to customers older than full twenty of 12 indoor, outdoor driving ranges located in G metropolitan city & N city, M city, S city in. 564 surveys were used as effective samples. The result was achieved using the above mentioned objectives and methods.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.6
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• pp.3490-3498
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• 2014

This study examined the relationship among service quality perceived by consumers according to the types of driving ranges(I: indoor and outdoor), market segmentation, the reason for choice of the driving range, customer satisfaction and loyalty and analyze their causal relationship. To reach this goal, this study conducted a questionnaire research for consumers of driving ranges by dividing it into the indoor and outdoor ranges. The quest-factor analysis(SPSSWIN Ver 13.0), the confirmatory factor analysis and the structural equation modeling method (AMOS 6.0) were used to analyze the data collected for this study. Based on the findings of this study, the following conclusions were drawn: The reason for the choice in both indoor driving and outdoor driving had no direct influence on the customer loyalty, but it had an indirect influence on the customer loyalty through customer satisfaction and service expectation. In addition, the service expectation had a direct influence on the customer loyalty in both indoor driving and outdoor driving. Therefore, the customer satisfaction in both indoor driving and outdoor driving serve as a significant mediating variable to reinforce the relationship between the service quality and customer loyalty.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.497-510
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• 2018

This study aims to establish effects of service quality of the indoor golf practice facility on customer satisfaction, customer loyalty and intention to repurchase. Consumers using indoor golf practice facility were selected as the target population of this study, and 238 individuals were extracted by convenience sampling and administered a survey. The results are as follows. First, facility, process, instructor positively influence customer satisfaction. Second, facility, instructor positively influence customer loyalty. Third, facility, process, instructor positively influence intention to repurchase. Fourth, customer satisfaction positively influence intention to repurchase. Fifth, customer loyalty positively influence intention to repurchase. Sixth, customer satisfaction mediated service quality of indoor golf practice facility and intention to repurchase. Finally, customer loyalty partly mediated service quality of indoor golf practice facility and intention to repurchase.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.12
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• pp.1833-1840
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• 2013

A golf ball collecting robot in a golf ball driving range has been recently required because it is safer and more economic than a human being. In this paper, the golf ball recognition and distance estimation system based on a neural network and OpenCV is developed for the robot. The simulation results show that the recognition ratio is over 87% for the distance of less than 120cm and accurate rate for distance estimation is over 85% for golf balls in 30-180cm from a webcam.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.448-454
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• 2010

This study targeted adult golf-exercise participants and the purpose of this study was analyzing the effect of exercise-addiction among the participation rate factor in golf-exercise participants. To achieve the purpose of this study, the researcher chose 500 golf-exercise participants located in the D city area, who golf at indoor and outdoor driving ranges. A total of 456 questionnaires were used for the final study and each questionnaire consisted of questions including demographic variables. By using SPSS/PC+ Win 15.0 program, the primary data analysis were frequently analyzed to find out general aspects of golfers, exploratory cause analysis verifies the reliability and validity of the preliminary and factor analysis, ANCOVA. Through this research method and procedure, the following conclusion was drawn. First, depending on the frequency of participants in a round of golf exercise addiction is a difference. Second, golf participants' average score is the difference between the exercise addiction.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1069-1079
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• 2019

The purpose of this study is to grasp the value of consumption and the propensity to consume of participants in Golf and to clarify the relationship between Golf's behavior and consumption behavior. For example, the functional value, social value, Repetitive behaviors and other person's recommendation behaviors, which are the sub-factors of resource consumption, planning purchase, impulse purchase, show-off consumption, consciousness and consumption behavior of others, which are subordinate factors of emotional value. The final validated sample was 241 copies and the statistical program used to solve the purpose of this study with this material utilized PASW 18.0. PASW 18.0 was used to analyze the frequency, Analysis, reliability analysis, and multiple regression analysis, the following results were obtained. First, it was found that the value of consumption had a significant effect on the propensity to consume. It was found that the propensity to consume had a significant effect on the behavior of consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.7
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• pp.440-447
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• 2019

The purpose of this study was to identify the relationship between leisure function, self-esteem and social role loss among golf players in the middle age. Furthermore, it was meaningful to provide basic data on leisure activities and healthy retirement preparation through golf at the present time of the aging society. The subjects of study who adults were recruited from Seoul, Gyeonggi-do. For the data processing, it conducted frequency, reliability, confirmatory factor, correlation, and structure equaling modeling analyses. The results were as follows; First, leisure function of middle age golf participant had a positive influence on self-esteem(p<.05). Second, leisure function of middle age golf participant had a positive influence on social role loss(p<.05). Third, self-esteem of middle age golf participant had a positive influence on social role loss(p<.05). Forth, self-esteem mediated the relationship between middle age golf participant leisure function and social role loss.(p<.05).

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.653-664
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• 2020

The first purpose of this study is to understand the impact of the emotional intelligence of golf coaches on customer citizenship behavior. The second is to verify the moderating effects of gender roles in the relationship between emotional intelligence and customer citizenship behavior. In order to achieve the research purposes, 5 indoor and outdoor golf driving ranges were selected in Cheongju, and 318 customers were selected as the objects. SPSS 22.0 and AMOS 21.0 software was used. The following were identified as the result of the analysis. First, besides 'Emotional Control' and 'Helping Others' all four sub-factors of the golf coach's emotional intelligence had a noticeable influence on customer citizenship behavior. Second, the influence of emotional intelligence differed according to the gender of coaches. In the case of male coaches, emotional intelligence had an impact on all factors except transmission. In the case of women, it was found that feedback, helping others and emotional control had an impact on all factors except transmission. Therefore, these results show that in-depth research on the emotional intelligence of golf coaches is required. They also suggest that there will be a need to study how the gender of the coach affects customer citizenship behavior.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.18 no.3
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• pp.535-540
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• 2014

Due to the recent popularity of sports, business items which combine IT technologies with sports have appeared. 'Sportainment' which combines the elements of sports and entertainment have a lot of potential and development as new business items in the view of overcoming many limitations such as time and place in real sports. For suggesting a baseball simulation game 'sportainment', this paper is to review the technologies in the existing indoor baseball ranges and to provide the possibility of indoor baseball simulation using various sensor technologies. This baseball simulation game is expected to develop as one of successful indoor 'sportainment' businesses such as Golfzon.