• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.884-908
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• 2006

The focus of this study is to analyze the link between existing knowledge in the organization and NPD performance. After a comprehensive literature review, we identified factors influential in the management of existing knowledge, such as efficiency of information acquisition, shared interpretation, structure of organization. Through an empirical research, we found that existing knowledge was positively associated with the efficiency of information acquisition and shared interpretation. Additionally, a strong relationship was found between information acquisition efficiency and NPD. Shared information, however, was not found to be associated with NPD. This result, make us recognize the necessity to better understand some subprocesses through which existing knowledge affects new product performance.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.870-883
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• 2011

The primary purpose of this study is to examine the relationship between market orientation and new product performance in a manufacturing firms, and examines how product quality, employee satisfaction, and innovation speed play a mediating role between market orientation and new product performance. Based on relevant literature reviews, this study posits three mediators, that is, product quality, employee satisfaction, and innovation speed as key determinants of new product performance. And then we structured a research model and hypotheses about relationship between these variables. A total 159 usable survey responses of Korean food/pharmaceutical firms have been employed in the analysis. The data were analyzed with Amos12.0K. The results be summarized as follows: First, market orientation had a positive influence upon product quality, employee satisfaction, and innovation speed. Second, two mediators of employee satisfaction, innovation speed had a positive influence upon new product performance. Third, employee satisfaction had a positive influence upon product quality and innovation speed. According to the result of this research, a manufacturing firms have to focus on the market orientation and understand the role of product quality, employee satisfaction, and innovation speed mediators on the process between the market orientation and the new product performance.