• The Journal of the Korea Contents Association
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• v.18 no.8
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• pp.446-458
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• 2018

The media is not just a means of conveying social reality, but is also a political economic subject that restructures social reality. The perceptions and attitudes of the people who read the news can be influenced by the content and direction of the media. Therefore, it is very important to understand and discuss the characteristics of news coverage produced by media. In the case of issues closely related to economic benefits rather than general socio-economic issues, more objective arguments and confirmation of facts are required. In this study, we tried to understand how real estate policy, which is one of the major political and economic issues of S. Korean society, is covered in the media. After analyzing media coverage, we concluded that it was somewhat unreasonable to look at facts about real estate policy objectively and make realistic alternatives, because the framework and attitudes expressed in the articles varied by newspaper.