• Journal of Digital Convergence
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• v.20 no.5
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• pp.401-410
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• 2022

This study deals with the relationship among trust, attachment and brand loyalty of agricultural products' rice co-brands, which are the staple food of the people. The research method established the hypothesis of the study under the foundation of prior research and developed the survey. The subjects of the study were distributed, retrieved, and analyzed the survey of 163 rice farmers in Buyeo-gun, Chungcheongnam-do. The empirical analysis results show that: First, hypothesis 1 of the brand awareness and image that "rice brand assets will be a positive relationship to trust" were statistically adopted. In particular, statistical t values showed a difference in consumer confidence over recognition>images. Second, hypothesis 2 of the trust of agricultural rice brands will be a positive influence on attachment and loyalty' statistically supported. In this regard, brand trust was higher in loyalty than attachment. Third, the attachment of agricultural products to rice brands will be a positive influence on loyalty,' was statistically supported. The strategic implications of this study are as follows. First, consumers should be given clues of trust(ex, GAP of Natioanl Approval Licesing, Fam Tour) as they distrust the perceived quality of the rice in the market. Second, the effect of the origin of rice is questionable, so the spread of the production power system should prevent the mixing of rice varieties, that is the spread of the production history systems.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.410-421
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• 2016

The purposes of this study were to investigate the effect of experience in hotel on brand trust, brand attachment and brand commitment. It aims to contribute hotel brand marketing from analyzing and showing how brand experience factors affect brand equity factors. The findings and implications can be summarized as follows: the factor Sense Experience, Feel Experience, Act Experience and Think Experience of Brand Experience caused the positive impact on brand trust and brand attachment. Second, brand trust has a significant impact on brand attachment. Third, brand trust and brand attachment both caused a positive impact on brand commitment. Thus, the hotel managers need to establish a ongoing brand experiential marketing strategy which can improve brand commitment of hotel and ways to be recognized as motivational factors for offered services and products which customer can perceive and experience.

• Journal of the Korean Applied Science and Technology
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• v.40 no.1
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• pp.135-145
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• 2023

The purpose of this study was to identify the degree of attachment relationship with parents of college students majoring in beauty and to study how it affects their adaptation to college life. For college students majoring in beauty, a total of 223 copies were empirically analyzed as the final sample. SPSS ver. 21.0 program was used for analysis, and frequency analysis, factor analysis, reliability verification, descriptive statistical analysis, correlation analysis, and multiple regression analysis were conducted. Results First, as a result of analyzing the effect of parental attachment on the emotional instability of college life adjustment, it was found that avoidant attachment had a statistically significant effect. Second, as a result of analyzing the effect of parental attachment on the negative relationship of adaptation to college life, it was found that avoidant attachment had a statistically significant effect. Third, as a result of analyzing the effect of parental attachment on the positive relationship of college life adjustment, it was found that trusting attachment and avoidant attachment had statistically significant effects. Through this study, it is hoped that discussions on parental attachment and college life adaptation of beauty major college students will be actively conducted.

• Journal of the Korea Society of Computer and Information
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• v.15 no.10
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• pp.221-227
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• 2010

This research dealt with the psychological structure where customers get attached to mobile telecommunication service. As a result, first, product group innovativeness had a meaningful influence on the customers' having trust and positive affects in mobile telecommunication service. Second, when the trust of the customers using mobile telecommunication service was high, the affection towards the service was proportionately positive. Third, although the affection of love was strong when the customers highly trusted the mobile telecommunication service he is using, it did not have a meaningful influence on the attachment of relationship. Fourth, when the customers gained a positive affection towards the mobile telecommunication service, the attachment of love and relationship was stronger. These research results mean that the effects which customers' mobile telecommunication innovativeness have should be considered importantly as a factor of influence on customers' service attachment.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.475-482
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• 2018

This study analyzed whether differences in individual characteristics and parental attachment affect the career maturity of middle school students in grades 1-3 in Asan, South Korea. Individual characteristics included gender, grade, grades, parental education, and economic level, while parental attachment included mutual trust, alienation, and communication. Career maturity included determinism, objectivity, readiness, independence, and assurance. Results showed there were significant differences in gender, grades, and economic level. Only gender differences affected attachment to mothers, with female students exhibiting stronger effects than male students. Grades that both the father and the mother showed differences. The economic level differed only in father's attachment. The effects of parental attachment on career maturity were found to be higher in career maturity with lower father's alienation and higher mother's mutual trust. Career maturity did not affect the assurance variable. Mother's communication affected determinism and mutual trust affected objectivity. Father's mutual trust and mother's communication affected readiness, and father's alienation showed a negative relationship. Mother's mutual trust positively affected independence. These results may be a valuable reference for understanding the behavioral psychology of adolescents and their parents. However, there is a limit to the generalizability of this study.

• Journal of Convergence for Information Technology
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• v.8 no.6
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• pp.399-407
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• 2018

This study examines the psychological factors of consumers to On-Demand O2O service which is different from the previous study on O2O service. To investigate the relative influence of consumer's psychological attachment of On-Demand O2O service, enjoyment, and trust on consumer's satisfaction and attitude, I conducted qualitative and quantitative surveys to investigate consumers' perception. Through the quantitative survey on 152 participants, the study shows that the consumer's psychological attachment to the service has the greatest influence on the attitude toward On-Demand O2O service and the trust has the highest effect on satisfaction with service. This study is meaningful in that the consumer's psychological factors to the O2O service is examined from the consumer's point of view. This study suggests that the consumer's attachment and trust should be considered primarily to expand the On-Demand O2O service.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• v.15 no.1
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• pp.28-39
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• 2004

The author reviewed various psychological measures of attachment types and variation on developmental stage approaches. Also, the point of reliabilities and validities of the measures were reviewed. SSP and AQS introduced first in infancy. Cassidy-Marvin's attachment type system, Crittenden's PAA, Main & Cassidy's attachment system, Doll play techniques and Family drawing analyses of attachment types introduced secondly for preschooler. IPPA for parent and peer attachment introduced for Childhood/Adolescence. Finally, AAI and ASQ for romantic attachment explained for adulthood.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.249-250
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• 2011

이 연구의 목적은 무용전승자들의 중요무형문화재보유자에 대한 신뢰가 전수만족 및 전수애착도에 미치는 영향을 규명하는데 있다. 이 연구는 2011년 중요무형문화재무용으로 지정된 7개 단체 보존회에 등록된 보존회원을 모집단으로 설정한 후 집락무선표집법을 이용하여 최종분석에 이용된 사례 수는 총 229명이다. SPSSWIN 18.0을 이용하여 요인분석, 신뢰도분석, 회귀분석 등을 실시하였다. 설문지의 신뢰도는 Cronbach's ${\alpha}$값이 .829이상으로 나타났다. 결론은 다음과 같다. 첫째, 보유자신뢰는 전수만족에 영향을 미친다. 즉, 보유자신뢰가 높을수록 전수만족 또한 높아진다. 둘째, 보유자신뢰는 전수애착도에 영향을 미친다. 즉, 보유자신뢰가 높을수록 전수애착도 또한 높아진다. 셋째, 전수만족은 전수애착도에 영향을 미친다. 즉, 전수만족이 높을수록 전수애착도 또한 높아진다.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.117-148
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• 2005

As this study aimed to examine which influence the nonverbal communication of service provider has upon service performance in terms of service industry, the specific objectives are as follows. First, it tried to examine into the relationship between the nonverbal communication in the service provider, and the emotional attachment. Nonverbal communication is divided into 4 kinds such as physical language, proxemics, paralanguage, and physical appearance. Second, it aimed to examine the relationship between the customer's attachment to the service provider, and the social competence and trust in the service provider. Third, it tried to examine into the relationship of service provider's social competence and trust with the customer satisfaction and with the switching costs. Additionally, it examined the moderating effect in the service type and the service usage period in terms of the model that was presented in this study. Given examining the verified results in these research hypotheses, those are as follows. First, given seeing the relationship between the nonverbal communication and the emotional attachment, it was represented that the physical language, proxemics, and physical appearance, except paralanguage, have significantly positive(+) influence upon emotional attachment. Second, it was indicated that emotional attachment has significantly positive(+) influence upon the social competence and trust in the service provider. Third, the social competence in the service provider had no positive effect(+) on customer satisfaction, and was having significantly positive(+) influence upon the customer's perceived switching barrier. Fourth, it was represented that the customer satisfaction toward the service provider have significantly positive(+) influence upon the switching barrier. Finally, as a result of having verified whether or not the moderating effect in the service type and the service usage period, it was indicated to be produced the difference depending on the service type in the relationships between the physical language and the emotional attachment, between the paralanguage and the emotional attachment, between the emotional attachment and the trust, and between the trust and the switching barrier. Depending on the service usage period, the difference was represented, respectively, in the relationships between the physical language and the emotional attachment and between the physical appearance and the emotional attachment.

• Korean Journal of Childcare and Education
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• v.2 no.2
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• pp.129-146
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• 2006

The objective of this study was to investigate the sibling relationship, the attachment to parent and peer according to children's gender, birth order, and sibling gender composition. For this purpose, 697 male and female elementary students answered the questionnaire, who were selected because they had only one sibling. The date were analysed by t-test and partial correlation. The major finding of this study showed that children who had same sex of sibling perceived more positive way to their younger sibling then children who had different sex of sibling and that children who had female sibling perceived more positive way to sibling relationship, attachment to parent and their peers than children who had male sibling.