• Journal of Consumption Culture
• /
• v.15 no.4
• /
• pp.101-121
• /
• 2012

In this study we postulated that the trust plays an essential mediating role in the relationship between the corporate social responsibility activities and corporate evaluation and product evaluation. In addition, we examined the perception difference to the Korean-Chinese consumers in these relations. A model integrating four types of CSR activities(economic, legal, ethical, and philanthropic), three dimensions of trust(integrity trust, expertise trust, social benevolence trust), and the corporate evaluation, product evaluation was tested using data of 400 consumers. The results of the data analysis showed that the economic responsibility and ethical responsibility had a significant influence on the integrity trust, expertise trust and benevolence trust in the case of the Korean consumers. But, in the Chinese consumers, the economic responsibility positively influenced on the expertise trust and benevolence trust. The legal esponsibility had a significant impact on the integrity trust and benevolence trust in the case of both Korean consumers and Chinese consumers. Also, ethical responsibility positively influenced on the integrity trust and benevolence trust in the case of Chinese consumers. Finally, philanthropic responsibility had not significant influence on the expertise trust in case of both Korean consumers and Chinese consumers. The results of this study will help corporations to understand the relative importance among the four responsibilities and to make decisions in allocating their resources.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
• /
• v.12 no.5
• /
• pp.163-175
• /
• 2017

The purpose of this study is to find out how to improve the brand image and loyalty of cafe by recognizing that social culture of middle school cafe, which is an important service quality in cafe establishment, emerges as a main characteristic of new coffee business. First, reliability, confidentness, professionalism, accessibility, and socio - culturality of the service quality of coffee specialty shops improve brand image. Confidence and professionalism play an important role in enhancing brand loyalty, and brand image has a significant effect on brand loyalty. Respectively, Among the service quality, social culture has a strong influence on brand image but it is not a direct influence on brand loyalty. Second, in the relationship between brand loyalty of coffee service quality, brand image shows full mediation effect on reliability, partial mediation effect on confidence, professionalism, accessibility, socialcultural property, and mediation effect on response and empathy. Third, as a result of analyzing the moderating effects of coffee shop types on the relationship between service quality and brand image of coffee specialty shops, reliability, confidentiality, and accessibility are positive factors in the nationwide franchise. On the other hand, in the private $caf{\acute{e}}$, professionalism and socio-culturality are the main factors for improving the brand image. In the case of the local franchise, similar to the franchise in the country, the improvement of service quality for responsiveness and professionalism is a positive factor Respectively. As a result, nationwide franchise $caf{\acute{e}}s$ have priority in enhancing brand image and brand loyalty through accessibility and assurance of service quality. On the other hand, in case of local franchise $caf{\acute{e}}$, it can be seen that the service quality is enhanced and the brand image and brand loyalty can be further improved through service professionalism and accessibility. On the other hand, regional cafes are more important than national franchises or local franchise cafes, and a strategy to enhance customer loyalty is needed through service strategies emphasizing socio - cultural aspects.

• Korean Journal of Culture and Social Issue
• /
• v.14 no.4
• /
• pp.71-101
• /
• 2008

This study examines factors influencing family life-satisfaction, focusing specifically on the role of spousal social support, trust of children and self-efficacy. Based on previous studies, two hypotheses were generated. A total of 857 adults (111 fathers and 111 mothers parents of elementary school students and 108 mothers and 108 fathers of high school students) completed a questionnaire consisting of self-efficacy scales (Bandura, 1995) and social support and life-satisfaction scales developed by the present researchers. LISREL analyses fully supported Hypothesis 1 and partially supported Hypothesis 2. First, spousal social support had a direct and positive effect on family life-satisfaction. Second, self-efficacy had a mediating effect between spousal social support and family life-satisfaction. Those respondents who received higher social support from spouse had higher self-efficacy, who in turn had higher family life-satisfaction. Third, trust of children did not have a direct effect on family life-satisfaction. Fourth, trust of children had a direct and positive effect on self-efficacy, which in turn had a direct and positive effect on family life-satisfaction. The results indicated that those respondents who had higher trust of children, had higher self-efficacy, who in turn had higher family life-satisfaction. Self-efficacy plays an important mediating role in increasing Korean adults' family life-satisfaction. This study reveal the importance of indigenous psychology in unraveling the factors influencing family life-satisfaction among Korean adults.

• The Journal of the Korea Contents Association
• /
• v.22 no.2
• /
• pp.475-486
• /
• 2022

The purpose of this study is to provide the service marketing data for skincare shops through analyzing the impact of the quality of service of skincare shops on perceived values and revisit intents. For this study, 397 middle-aged women who visited and experienced the services of the skincare shops in Seoul and the Gyeonggi region were surveyed. The data from the said survey were analyzed using SPSS 23.0 and AMOS 23.0. The findings of this study were as follows; first, the formality, reliability, certainty, and empathy among the service factors of skincare shops had a significant impact on economic values, while trust, certainty, and empathy had an impact on emotional values. Second, the formality, reliability, and empathy had a significant impact on revisit intent for skincare shops. Third, among the perceived values on skincare shops, both economic and emotional values had a significant impact on the intent to revisit. Fourth, the perceived values were confirmed to have partial mediating effects in the relationship between the quality of service of skincare shops and revisit intent for each service quality type.

• Journal of Christian Education in Korea
• /
• v.78
• /
• pp.213-229
• /
• 2024

Purpose of Study : The purpose of this study is to verify whether self-control has a mediating effect on the influence of grit on college students' self-efficacy, which has a significant impact on academic achievement. Research content and methods : In order to verify the influence of grit and self-control on college students' self-efficacy, this study first selected measurement tools for self-efficacy, grit, and self-control and created an online questionnaire. Next, a survey was conducted on 128 students at University A in Chungcheongnam-do. Descriptive statistical analysis and bivariate correlation analysis were performed on the collected data to verify the normality of the data and multicollinearity between factors. In addition, multiple regression analysis was used to verify the influence of grit and self-control on self-efficacy. Next, the effect of grit on self-efficacy was analyzed using structural equation modeling to verify whether self-control mediates it. As a result of the analysis, overall self-efficacy was influenced by the reliability of self-control and academic passion of grit. Self-confidence, a sub-factor of self-efficacy, was influenced by reliability of self-control and academic passion of grit. Self-regulation efficacy was influenced by the reliability of self-control and academic persistence of grit. Preference for task difficulty was influenced by grit, maintenance of academic interest, and self-control. Next, self-control was found to mediate the effect of grit on self-efficacy. Conclusion and Recommendations : This study explored the effects of grit and self-control on college students' self-efficacy. As a result, grit and self-control had a positive effect on self-efficacy. Additionally, self-control was found to mediate the effect of grit on self-efficacy. This study proposes to support grit and self-control in order to support successful academic achievement of college students.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.4
• /
• pp.55-72
• /
• 2021

This study aims to research the influences of the discrimination of internet media and one-person media environment, especially, the one-person media creators leading the mobile media that could be accessed and viewed anywhere, on the user attitude and continuous subscription intention. Especially, this study aimed to understand the current situation of one-person media market represented as YouTube, to explore the relationship and ecology between each subject and elements composing the media market, and also to understand the mediating effects of the characteristics of YouTube creators on the relation between contents involvement and user attitude, and the relation between user attitude and subscription intention, and the mediating effects of contents involvement on the relation between characteristics of creators and user attitude. As research methods, first, for the theoretical establishment, this study collected, conducted, and organized the published domestic/foreign theses/journal papers. For the objective validity and verification of the established research model, a survey was conducted targeting adult men and women currently watching YouTube, and then the empirical analysis was performed through the final effective samples. And the results of this study are as follows. First, the playfulness and reliability on the relation between characteristics of creators and contents involvement were not significant while the professionalism was significant. Second, the professionalism on the relation between characteristics of creators and user attitude was not significant while the playfulness and reliability were significant. Third, the relation between contents involvement and user attitude was significant. Fourth, the relation between user attitude and subscription intention was also significant. Also, in the results of verifying the mediating effects of contents involvement, the contents involvement completely mediated the relation between characteristics(playfulness, reliability, and professionalism) of creators and user attitude. And in the conclusion, this study presented the implications and suggestions for further researches in the future.

• KIPS Transactions on Computer and Communication Systems
• /
• v.8 no.8
• /
• pp.181-190
• /
• 2019

The purpose of this study is to verify the effects of information system quality on business performance (net benefit) in the Korean public informatization business and to verify whether the user has mediating role in the relationship between information system quality and net benefit. In order to prepare empirical tests, factor analyses was conducted and the validity and reliability of the variables were confirmed to be acceptable. The research hypotheses were tested by regression analyses. The mediating effects as well as the main effects were analyzed by SPSS statistical program. The results show that the higher the quality of the information system becomes, the higher the usability by the users of the system increases. Also, it was found that the users had more positive effect on the net benefit of the public informatization project. In addition, it was confirmed that there was a partial mediating effect by the users on the relationship between information system quality and the benefits. The results of the research suggests that we establish a management system to improve the business performance efficiently according to the priorities of detailed success factors from the viewpoint of the public information business, and the users who use the information system quality and system.

• Proceedings of the Korea Society for Industrial Systems Conference
• /
• 2006.05a
• /
• pp.178-193
• /
• 2006

기업들이 고객에 대해 관심을 가지는 이유는 고객관계관리(CRM: customer relationship management)의 중요성이 그 어느 때 보다도 강조되고 있기 때문이며, 또한 강력한 고객관계가 기업의 경쟁우위를 위한 주요 수단이 되고 있음을 지각하고 있기 때문이다. 특히 인터넷 쇼핑몰에 대한 고객의 충성행위는 인터넷 쇼핑몰이 제공하는 다양한 상품 및 서비스와 더불어 성공적인 고객관계를 위해서는 매우 중요하다. 또한 인터넷 쇼핑몰의 입장에서는 여러 가지 다양한 서비스를 인터넷 쇼핑몰 이용 고객에게 제공함으로써 인터넷 쇼핑몰을 이용하는 고객들에 대한 신뢰와 몰입을 증가시킴으로써 인터넷 쇼핑몰 이용 고객들로 하여금 인터넷 쇼핑몰에 대해 높은 충성도를 가지게 할 수 있을 것이다. 따라서 본 연구는 인터넷 쇼핑몰 이용 고객에 대한 고객충성행위를 신뢰형성요인, 몰입형성요인, 신뢰, 몰입이라는 측면에서 설명하고자 하였다. 즉, 인터넷 쇼핑몰의 신뢰형성요인(능력, 호의성, 무결성)이 신뢰에 영향을 미치고, 몰입형성요인(촉진정보, 상호작용성, 쇼핑몰디자인)이 몰입에 영향을 미친다. 그리고 신뢰는 몰입과 고객충성행위에, 몰입은 고객충성행위에 영향을 미칠 수 있음을 제안하고 이를 인터넷 쇼핑몰 이용 경험이 있는 고객들을 대상으로 실증적으로 분석하였다. 실증분석 결과에 따르면 제안모델은 수용가능한 모델적합도를 보여 주었으며, 또한 본 연구에서 제시한 9개의 가설 모두가 통계적으로 유의한 결과를 보여주었다. 특히 신뢰는 신뢰형성요인(능력, 호의성, 무결성)과 고객충성행위사이에 매개변수의 역할을 수행하고있으며, 몰입은 몰입형성요인(촉진정보, 상호작용성, 쇼핑몰디자인)과 고객충성행위사이 그리고 신뢰와 고객충성행위사이에 매개변수의 역할을 수행하는 것으로 나타났다.동지역의 고기후를 해석함으로써 고기후적 및 고생태학적 의미를 연구해 보고자 하였다.에서는 시스템 등급에 영향을 준다. 향후에는 더욱 더 다양한 상호의존 모델들이 정량화될 필요성이 있다고 본다. 진행하였다. 줄여서 보다 더 정확하고, 지능적인 규칙구성요소 추출 방법론을 제시하고 구현하여 지식관리자의 규칙습득에 대한 부담을 줄여 주고자 한다. 도움을 받을 수 있게 되었다.을 거치도록 되어있다. 교통주제도는 국가의 교통정책결정과 관련분야의 기초자료로서 다양하게 활용되고 있으며, 특히 ITS 노드/링크 기본지도로 활용되는 등 교통 분야의 중요한 지리정보로서 구축되고 있다..20{\pm}0.37L$, 72시간에 $1.33{\pm}0.33L$로 유의한 차이를 보였으므로(F=6.153, P=0.004), 술 후 폐환기능 회복에 효과가 있다. 4) 실험군과 대조군의 수술 후 노력성 폐활량은 수술 후 72시간에서 실험군이 $1.90{\pm}0.61L$, 대조군이 $1.51{\pm}0.38L$로 유의한 차이를 보였다(t=2.620, P=0.013). 5) 실험군과 대조군의 수술 후 일초 노력성 호기량은 수술 후 24시간에서 $1.33{\pm}0.56L,\;1.00{\ge}0.28L$로 유의한 차이를 보였고(t=2.530, P=0.017), 술 후 72시간에서 $1.72{\pm}0.65L,\;1.33{\pm}0.3L$로 유의한 차이를 보였다(t=2.540, P=0.016). 6) 대상자의 술 후 폐환기능에 영향을 미치는 요인은 성별로 나타났다. 이에 따른 폐환기능의 차이를 보면, 실험군의 술 후 노력성 폐활량이 48시간에 남자($1.78{\pm}0.61L$

• Proceedings of the Korea Water Resources Association Conference
• /
• 2009.05a
• /
• pp.214-219
• /
• 2009

본 연구에서는 기후변동성 및 기후변화와 같은 외부충격을 극치수문사상 해석에 반영할 수 있는 비정상성 빈도해석 기법을 제안하고 서울지방 강수량에 대해서 검토를 실시하였다. 이러한 외부인자를 고려할 경우에 가장 큰 어려운 점은 극치분포의 매개변수를 효과적으로 추정하면서 동시에 불확실성을 정량화해야 한다는 점이다. 이러한 점에서 본 연구에서 제시한 Bayesian 방법은 상대적으로 우수한 해석 능력을 나타내고 있는 것으로 판단된다. 비정상성 빈도해석 기법을 서울지방 강수량에 선형경향성과 기후변화 영향을 고려하여 적용한 결과 현재에 비해 극치강수량에 발생 빈도가 크게 나타나는 특성을 보여주고 있다. 그러나 보다 신뢰성 있는 해석을 위해서 다양한 기상패턴 및 모형을 검토하는 것이 바람직 할 것으로 판단된다.

• Management & Information Systems Review
• /
• v.32 no.5
• /
• pp.135-155
• /
• 2013

Corporate primary goal has shifted from profit-orientation toward broader socially motivated perspectives, over the recent year. According to this phenomena, extensive research have been conducted to assess the empirical association between CSR and firm value. However, the results of previous studies are largely indeterminate which are attributed to the ignoring various indeterminate variables between CSR and firm value. Specifically, the purpose of this paper verifies the empirical association between CSR and firm value with considering capital constraint as core moderator variable by using structural equation modeling(SEM). Main results of this paper are as follows. We find that firms with better CSR performance face lower capital constraint and capital constraint is significantly related to firm value in negative direction, also. The result suggest that better CSR performance is associated with superior stakeholder engagement, in turn, CSR initiatives leads to firm value creation. Also, the capital constraint still remain positive to firm value even if capital constraint is considered moderator variables. Our findings implicated that CSR literatures should consider moderator variables, such as capital constraint, which could be affected firm value.