• Proceedings of the Korean DIstribution Association Conference
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• 2006.05a
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• pp.103-115
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• 2006

중국은 세계 무역기구에 가입하면서 세계경제에서 차지하는 위치가 강화되고 디지털 경제체제에 편입되면서 산업구조를 고부가가치 산업으로 개편하고 있다. 동안 상대적으로 외국기업에 대해 폐쇄적이었던 중국의 유통시장은 2006년부터 전면개방이 시작될 것으로 전망되고 있다. 그러나 중국전자상거래 시장에서 정보 기초화와 물류배송 금융체계의 문제는 나날이 안정화되어 온라인 구매환경은 나아지고 있으나, 오히려 해마다 인터넷쇼핑물 구매율의 하락은 온라인 쇼핑몰 상거래에 대한 불신 문제가 그대로 남아있음을 알 수 있다. 따라서 본 연구에서는 중국의 소비자수준에서의 온라인 구매가 활성화되지 못하는 주요 장애요인으로써 불신(distrust)을 제기하고자 하며 신뢰를 신뢰와 불신의 2차원으로 파악하여 각각의 차원(신뢰와 불신)이 마케팅 성과에 차별적으로 공헌하고 있음을 밝히고자 한다. 본 연구에서 선행변수로 상호작용, 지각된 평판, 정보유용성, 지각된 보안위험, 지각된 거래위험을 설정했으며 매개변수로는 신뢰와 불신을, 결과 변수로는 관계몰입과 구매의도로 구성하였다. 결과에서는 온라인 맥락에서는 신뢰와 불신의 선행요인이 온라인 쇼핑몰에 대한 관계몰입과 구매의도에 서로 차별적으로 공헌한다는 것을 밝혔다. 이는 기존의 신뢰를 2차원으로 구분하여 신뢰와 불신으로 분리하여 관리하는 것이 필요하다는 것을 시사한다고 할 수 있다.

• Journal of Distribution Research
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• v.14 no.2
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• pp.97-125
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• 2009

The main purpose of this study is to provide a new approach to conceptualize and measure distrust based on existing researches concerning trust. One of the traditional approach has viewed that trust and distrust are opposed constructs placed on a continuous measure and that trust has positive impact and distrust has negative impact. But this study tries to test empirically that trust and distrust are independent constructs which can be distinguishable, and that both constructs are ambivalent. In addition, this study also tries to provide empirical test that distrust can have a positive effect on transaction relationship. We analyzed the possibility that both trust and distrust can be distinguishable and ambivalent with various antecedents and consequences of two constructs. We also analyzed the effect of distrust on cooperation and functional conflict in order to manifest the positive role of distrust as a relationship variable. The result for testing hypotheses is as follows: First, all hypotheses for antecedents and consequences of trust are significant, but some of hypotheses for antecedents and consequences of distrust are not significant. Second, both constructs can be distinguishable and ambivalent to some extent as the hypotheses for reputation are significant, which is one of the antecedents of distrust and considered jointly with other antecedents, transaction specific asset and environmental uncertainty. Lastly, the result showed the positive role of distrust that has a positive effect on functional conflict.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.93-106
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• 2019

This study examined how four domains of corporate social responsibility (CSR) affect the trust and distrust of corporations and contribute to their reputation. In particular, this study examined the mediation role of trust and distrust between CSR domains and reputation. The results showed that ethical responsibility and philanthropic responsibility had influence on trust. Legal responsibility had a significant effect on the distrust. Companies that did not fulfill legal responsibilities were more likely to be distrusted. The influence of trust on corporate reputation was significant. The results of this study indicated that trust was a mediator between ethical responsibility, philanthropic responsibility, and reputation. Economic responsibility had a direct influence on reputation. Theoretical and practical implications for strategic approach in each CSR domain are discussed.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.1-20
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• 2005

The present study was to investigate the basis of trust and distrust from the perspective of cultural psychology. We conducted a qualitative approach in terms of the reason to and psychological functions of trust and distrust. We also focused on the viewpoint of the relations between trust and distrust whether they are located on the continuum or independent dimensions. A total of 362 subjects participated in this study. The results revealed that the main reason to trust was interpersonal relationship, which indicated they have known each others well. On the other hand, the reason to distrust was based on the judgement of inconsistency between words and deeds, and other's selfish behavior. Therefore, the basis of trust and distrust was not only different but also located on the continuum. In addition, the principal psychological function of trust was a psychological safety, whereas that of distrust was a psychological anxiety.

• Economic and Environmental Geology
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• v.52 no.6
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• pp.605-616
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• 2019

The purpose of this study is to measure the trust and distrust perception of our society about science and technology. In addition to examining trust and distrust in science and technology, we also looked at trust and distrust in geoscience technology. In addition, by comparing the levels of trust and distrust in science and technology and geological resource technology, the implications for improving the reliability of geological resource technology are drawn. This study surveyed male and female office workers over 20 years of age working in the Seoul metropolitan area on the trust and distrust of science and technology. The results of this study show that respondents showed above-average trust in science and technology and geological resource technology. According to the gender or age of respondents, there was no difference in trust and distrust of science and technology and geological resource technology. As a result of examining the difference between trust and distrust in science and technology and geological resource technology, respondents showed higher trust scores in science and technology than geological resource technology. These results suggest that current communications activities on geological resources should be more active and diversified.

• Journal of Digital Convergence
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• v.15 no.8
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• pp.115-126
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• 2017

Organizational trust is recognized as a factor that is directly linked to the organization's success in the sudden change represented by the 4th Industrial Revolution and uncertainties. This study selected trust and distrust as separate concepts and verified the structural relationship between organizational justice, psychological contract, trust, distrust, and turnover intention. Organizational justice was significant as a antecedents of distrust, whereas psychological contract was antecedents of trust, and distrust only had a significant effect on turnover intention. This result supports that trust and distrust are not one dimensions but two separate concepts. Also, organizational justice had no direct effect on turnover intention and only indirect effect through distrust was significant. This study has implications for both theoretical and practical aspects in terms of identifying the differential effects of trust and distrust.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.360-374
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• 2017

This study investigates the effects of trust and distrust on intention to purchase in open markets, based on the ideas derived from previous studies such as coexistence of trust and distrust, and two distinct trustees in open markets-intermediary and sellers. Specifically, this study i) proposes a trust-distrust model of intermediary and sellers, ii) explores the transfer of trust and distrust from intermediary to sellers, and iii) discovers the antecedents of trust and distrust. The empirical validation using Partial Least Squares shows three results as follows. First, trust in intermediary positively affects intention to purchase through the mediated impact of trust in sellers. That is, trust in intermediary transfers to trust in sellers. Second, distrust in intermediary negatively affects intention to purchase through the mediated impact of customers' perceived risk. Third, structural assurance and perceived website quality positively affect trust in intermediary. The results of this research have implications for intermediary firms not only to build trust but also to manage distrust level. However, this study could not identify any antecedent of distrust, so further research for these antecedents will be needed in the future.

• The Korean Society of Law and Medicine
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• v.11 no.1
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• pp.145-158
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• 2010

현재의 의료 영역은 고도로 전문화되어 있고 더불어 의료의 분업화도 활발히 이뤄지고 있다. 의료의 분업화 과정에는 특히 서로 상이한 전문을 가진 의사들 간의 신뢰와 불신의 문제가 제기되는데 이러한 분업적 의료는 일반적으로 수직적 분업과 수평적 분업으로 구분할 수 있다. 수평적 분업의료에서는 원칙적으로 다른 의사의 주의깊은 행위에 대한 신뢰가 허용된다. 물론 그렇다고 하여 의사에게 검사 내지 재검사의 의무가 없는 것은 아니고 이를 필요로 하는 상황에서는 반드시 재검사가 이뤄져야 한다. 신뢰는 현행법의 과책원칙을 나타내는 '행위에 대한 자유'의 표현이며 의사에게 부주의한 행위가 있는 경우에는 신뢰가 인정될 여지가 없기 때문이다. 결국 재검사를 하여야 할 사정이 존재하지 않는 때에는 다른 영역으로부터의 보고를 원칙적으로 신뢰할 수 있다. 이처럼 본 연구에서는 지속적으로 전문화 및 분업화가 이뤄지고 있는 의료영역에서의 신뢰와 불신에 대한 개관을 통해 이를 재검토하고자 하였다.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.163-174
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• 2005

The purpose of this paper is to review eight researchers on the trust and mistrust of Korean society, and to suggest the tasks of psychological researches in terms of cultural psychological perspective. In traditional Korean culture, feeling of trust is emerged from the family relationship formed by the blood ties based on father-son relation. In this respect, the meaning of trust might be different from that of western culture, which is emerged from the market relationship formed by the contract based on husband-wife relation. Now, the Korean family seems to be disorganized rapidly, so in this sense, it is suggested that recent Korean society might be the trust-absent society rather than the mistrust society. Also, it is suggested that further psychological researches must be performed in the serious consideration of the indigeneous characteristics of Korean culture.

• Korean Journal of Culture and Social Issue
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• v.11 no.spc
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• pp.57-67
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• 2005

This paper attempted to explore the plausible reasons why change activities to build up organizational trust might be often short-lived, even though it can become the most valuable social capital for an organization. Based upon a reference data collected from a large company in various methods, retrospective rationalization, difficulties embedded in the processes of realizing the five bases of organizational trust (such as openness, consistence, fairness, consideration, and pride), and top management's negative conviction were identified and discussed as fundamental reasons for the distrust in the usefulness of organizational trust. In addition, middle managers' overcautiousness about their superiors' feeling and organizational cynicism as contributing factors for the distrust in the form of vicious circle were discussed.