• Title/Summary/Keyword: 신규시장

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Analysis of Rent-Free Determinants : Evidence from Seoul Office Market (오피스 렌트프리 결정요인 분석 : 서울시를 중심으로)

  • Han, Gwang-Ho;Kwon, Hee-Jae;Ro, Seung-Han
    • Journal of Cadastre & Land InformatiX
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    • v.49 no.1
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    • pp.5-15
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    • 2019
  • This study is to review methodological limitations of previous studies, propose Tobit Model as an analysis model. We model used annual rent-free as dependent variable and considering to contract characteristics and building characteristics as independent variable. We model was consisted to the three model as follow: Basic model, Time control model, Quadratic model. As a result of the analysis, existing variables revealed through previous studies such as contract period, contract area, total floor area, and building age were all statistically significant. These results were robust when considering time effects. Also, floor area and annual rent-free was quadratic relationship by inverse U shape. This result provide to methodological contribution for related research. Also, provide to more accurate information for participants in seoul office market.

Smart contract-based Business Model for growth of Korea Fabless System Semiconductor (한국 팹리스 시스템 반도체 발전을 위한 스마트계약 기반 거래 모델)

  • Hyoung-woo Kim;Seng-phil Hong;Majer, Marko
    • Journal of Advanced Navigation Technology
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    • v.27 no.2
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    • pp.235-246
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    • 2023
  • In the rapid technological development of artificial intelligence (AI), electric vehicles, and robots based the fourth industrial revolution, semiconductors determine the core performance, and semiconductor competitiveness is directly related to national competitiveness. However, the Korean semiconductor industry has continuously weakened its competitiveness in the system semiconductor field, excluding memory semiconductors, so in this study, a new smart contract basedblockchain business model to engage the global market, which is the most urgent need for the growth of Korean fabless system semiconductor industry in recession. F-SBM (Fabless-Smart contract based Blockchain Model) proposed. In this study, through the new F-SBM, it was verified how to engage new customers for fabless firms through smart contract based consortium blockchain regarding technology, economy, and reliability items of fabless. This model has great significance in improving the high entry barriers to engaging new customers for the long-cherished desire of the Korean fabless system semiconductor industry and deriving new growth solutions.

The Analysis of Competition Structure in Business Data Service Market Using Henry Model and Suggestion for Competitive Strategies (Hendry Model을 활용한 기업용데이터서비스시장의 경쟁구조 분석 및 전략 제언)

  • 유광숙;최문기
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.12C
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    • pp.280-291
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    • 2001
  • LL (Leased Line service) is a facility-based service as a traditional business data service, but new competition services, such as FR (Frame Relay), VPN (Virtual Private Network), and ATM (Asynchronous Transfer Mode), are value-added services. Because of different service classifications, it is hard to gather necessary data for the service providers to plan their market strategies and regulations and policies are also applied asymmetrically to each service provider. Therefore an appropriate market classification is required for the business data services. After various methods of market classification are reviewed, the Hendry model is selected in this paper to analyze substitution-degree among brands or among services. Since the structure of virtual competitions is required for the Hendry model to be applied to data service market, the market is analyzed first by the well-known Porter's model. By the analysis of Porter's model, two virtual competition structures are set up - one is for the competitions among leased line service providers, and the other is for the competitions among business data services such as LL, FR, VPN and ATM. After the Hendry model is applied to each competition structure, it is confirmed that 7 LL service providers do not compete directly, but 2 sub-markets exist for the LL service provisions. However, it is shown that 4 business data services compete directly. Using the Switching Probability Matrix from Hendry model, future market shares of LL service providers and market shares of business data services are forecasted. These empirical results are helpful for service providers to set competitive strategies with the minimization of cannibalization effect and they can easily and efficiently predict their market demands.

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The Impact of SSM Market Entry on Changes in Market Shares among Retailing Types (기업형 슈퍼마켓(SSM)의 시장진입이 소매업태간 시장점유율 변화에 미친 영향)

  • Choi, Ji-Ho;Yonn, Min-Suk;Moon, Youn-Hee;Choi, Sung-Ho
    • Journal of Distribution Research
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    • v.17 no.3
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    • pp.115-132
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    • 2012
  • This study empirically examines the impact of SSM market entry on changes in market shares among retailing types. The data is monthly time-series data spanning over the period from January 2000 to December 2010, and the effect of SSM market entry on market shares of retailing types is analyzed by utilizing several key factors such as the number of new SSM monthly entrants, total number of SSMs, the proportion of new SSM entrant that is smaller than $165m^2$ to total new SSM entrants. According to the Korean Standard Industrial Classification codes, the retailing type is classified into 5 groups: department stores, retail sale in other non-specialized large stores(big marts), supermarkets, convenience stores, and retail sale in other non-specialized stores with food or beverages predominating (others). The market shares of retailing types are calculated by the ratio of each retailing type monthly sales to total monthly retailing sales in which total retailing sales is the sum of each retailing type sales. The empirical model controls for the size effects with the number of monthly employees for each retailing type and the macroeconomic effects with M2. The empirical model employed in this study is as follows; $$MS_i=f(NewSSM,\;CumSSM,\;employ_i,\;under165,\;M2)$$ where $MS_i$ is the market share of each retailing type (department stores, big marts), supermarkets, convenience stores, and others), NewSSM is the number of new SSM monthly entrants, CumSSM is total number of SSMs, $employ_i$ is the number of monthly employees for each retailing type, and under165 is the proportion of new SSM entrant that is smaller than $165m^2$ to total new SSM entrants. The correlation among these variables are reported in

    .
    shows the descriptive statistics of the sample. Sales is the total monthly revenue of each retailing type, employees is total number of monthly employees for each retailing type, area is total floor space of each retail type($m^2$), number of store is total number of monthly stores for each retailing type, market share is the ratio of each retailing type monthly sales to total monthly retailing sales in which total retailing sales is the sum of each retailing type sales, new monthly SSMs is total number of new monthly SSM entrants, and M2 is a money supply. The empirical results of the effect of new SSM market entry on changes in market shares among retailing types (department stores, retail sale in other non-specialized large stores, supermarkets, convenience stores, and retail sale in other non-specialized stores with food or beverages predominating) are reported in
    . The dependant variables are the market share of department stores, the market share of big marts, the market share of supermarkets, the market share of convenience stores, and the market share of others. The result shows that the impact of new SSM market entry on changes in market share of retail sale in other non-specialized large stores (big marts) is statistically significant. Total number of monthly SSM stores has a significant effect on market share, but the magnitude and sign of effect is different among retailing types. The increase in the number of SSM stores has a negative effect on the market share of retail sale in other non-specialized large stores(big marts) and convenience stores, but has a positive impact on the market share of department stores, supermarkets, and retail sale in other non-specialized stores with food or beverages predominating (others). This study offers the theoretical and practical implication to these findings and also suggests the direction for the further analysis.

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  • Dynamic Forecasting of Market Growth according to Portable Internet Carrier Licensing Policy (휴대인터넷 사업자 선정 정책에 따른 동태적 시장 예측과 함의)

    • 김종태;박상현;오명륜;김상욱
      • Proceedings of the Korean System Dynamics Society
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      • 2004.08a
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      • pp.87-107
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      • 2004
    • 우리나라에 이동통신이 처음 소개된 이래로 눈부신 발전을 거듭하여 왔으며, 급기야. 무선통신 서비스를 중심으로 새로운 성장력과 패러다임 전환의 가능성에 대한 전망을 논할 수 있는 수준이 되었다. 이러한 추세에 맞추어 휴대인터넷 시장에 대한 연구가 활발히 진행되고 있으며 국민경제적 효과변화나 시장 경쟁환경의 변화에 가장 영향을 미칠 수 있는 요인들 중, 사업자 수를 어떻게 선정할 것인가에 대해 다양한 접근이 시도되고 있다. 기존의 연구들은 휴대인터넷 시장을 분석하는데 있어 시장규모가 일방향으로 사업자 수에 영향을 미친다는 측면에서 이루어지고 있으며, 대부분 휴대인터넷 시장을 단일시장으로 범위를 한정하고 성장중인 시장을 정적으로 가정하여 시장성장 추이 분석 등에 주안점을 두는 단편적 연구가 수행되어져 왔다. 휴대인터넷 시장의 단편적 분석이 아닌 '모바일인터넷' , '초고속유선인터넷', '무선인터넷', '휴대인터넷' 등 네 가지 영역을 동시에 고려함으로써 영역간 복잡성과 동적인 관계 속에서 시장이 성장해 나아간다는 가정을 바탕으로, 시장에 내재되어 있는 관련요소간 상호영향과 신규정책 및 제도적 변화 수용에 있어 발생하는 시간적 공간적 지연 등을 고려한 동태적 분석을 수행하였다. 연구를 수행하기 위해 다양한 변수간의 인과관계, 피드백 구조와 시간흐름에 따른 시스템의 변화를 파악하는데 매우 유용한 도구인 시스템다이내믹스 기법을 활용하여 휴대 인터넷 시장의 동적인 구조를 알아보고 사업자 선정정책의 시행을 앞두고 있는 현재시점에서 의미있는 시사점을 제공하였다.시하고자 한다.채취하여 임신진단키트(제네디아프로테 트, 녹십자)를 이용하여 임신여부를 1차적으로 확인하였다. 과배란을 유기한 13두의 공란우중 9두(69.2%)가 과배란 반응을 나타내었으며, 회수된 수정란 51개중 이식가능수정란은 38개(74.5%) 였다. 발정동기화를 유도한 수란우 40두중에서 35두(87.5%)가 발정이 동기화되었으며, 그 중 황체검사를 통하여 30두의 수란우에 수정란을 이식하였다. 수정란이식후 13일(발정주기 21일)에 혈액을 이용한 임신진단에서 농가별 수태율은 각각 37.5%, 70.0%, 60.0% 및 71.4% 로서 평균 60.0%를 나타내었다.서 39$^{\circ}C$, 5% $CO_2$ 배양기에 48시간 배양하면서 생존여부를 판단하였다. 실험 2에서 확장배반포배 수정란이 25.3%의 생존율을 나타내었으며, 실험 1과 실험 3에서는 수정란의 형태와 관계없이 생존성을 확인할 수 없었다. 이상의 결과로 보아 glycerol 완만동결에서는 확장배반포기 수정란 이상이 보존가능한 것으로 추정되나 더 추가적인 연구가 요구된다.c kinase 활성의 변동은 정소 내 간충조직, 세정관 상피의 증식 및 기능적 분화 과정을 매개하는 생리적 활성분자 수용체 하위의 신호전달 과정에 Src-Csk loop에 의한 조절가능성을 확인할 수 있었다.rugrene의 향기성분이 주요 성분군으로 확인되었다. 2. 생강나무에서 생강의 향기를 발산하는 성분으로는 $\beta$-myrcene, o-terpinolene, phellandrone, ι-limonene, $\b

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    The research of the way to gain domestic and foreign market economy force of whitening cosmetics (미백화장품 국내외 시장경쟁력 확보방안 연구)

    • Park, Joon-su;kim, heung-gi
      • International Area Studies Review
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      • v.21 no.2
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      • pp.121-141
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      • 2017
    • The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

    A Study on Marketing Strategies According to Changes in Domestic Fashion Jewelry Consumption Trends (국내 패션주얼리 소비 트랜드 변화에 따른 마케팅 전략에 관한 연구)

    • Jung-Jin Chun
      • The Journal of the Convergence on Culture Technology
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      • v.10 no.5
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      • pp.331-339
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      • 2024
    • This study seeks to expand the jewelry market and overall development of the industry by understanding the fashion jewelry market and researching marketing strategies based on changes in market consumption. Looking at recent changes in the jewelry market, the number of new consumers (fashion jewelry buyers) has increased since 2014, leading to a recovery in purchases and strong sales. However, the decline in costs is prolonged, the focus on purchasing low-priced products is increasing, and there is a growing trend of purchasing products other than rings. Items are becoming more diverse, including bracelets and necklaces, and the popularity of imported products and brands is intensifying. Ultimately, the penetration of fashion jewelry and the growth of imported brands are expected to continue for a long time. The fashion jewelry market is a market that appears to have ample potential to grow into a larger market, filling the structural limitations of the jewelry market and providing consumer satisfaction in line with recent consumption trends. If so, We need to think about how to grow and develop this market, and We need to view it as a jewelry market in a broad sense, and it is a market that can serve as a bridgehead for the precious metal jewelry market to expand into the accessory market in the future. Therefore, it is necessary to create a jewelry market by utilizing the advantages of fashion jewelry, such as diversity of materials and expressions, price competitiveness, wide distribution channels and consumer accessibility, reflection of trends, and consumer awareness.

    A Study on the Platform Utilization Strategy and Growth of a Start-Up: Focusing the Case Study of 'Genie the Bottle' (신생 기업의 플랫폼 활용 전략과 성장에 관한 연구: '지니더바틀' 사례를 중심으로)

    • Juhee Kim;Minju Shin
      • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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      • v.18 no.2
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      • pp.81-93
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      • 2023
    • Under the digital economy, companies are facing a new business environment. Previous studies with a traditional perspectives on start-ups explained they are at a disadvantaged compared to large companies in mobilizing resources and building new relationships. However, recent researches on the digital economy and platform ecosystems have suggested that digital platforms can be an efficient means of overcoming the liabilities of smallness and newness for start-up companies. Through platforms start-ups can secure routes to mobilize resources, collect and analyze market information. Especially as various platorms are established within categorized industry or market, unique characteristics and market awareness regarding an individual startup company have been formed. Accordingly there is also an advantage that startup companies have umbrella effect by participating in the platform. From this point of view, this study describes the process by which a start-up company effectively utilizes a platform to overcome the liabilities of newness and smallness through the case the study of 'Genie the Bottle'. The results suggest that platforms play a crucial role for start-ups to secure awareness and legitimacy and grow the market in the beauty industry in which high consumer involvement is dominant.

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    Case study of how to activate Generation Z on new delivery app: Focusing on usability proposals by SPC HappyOrder market analysis (신규 배달앱 서비스의 Z세대 이용자 활성화 방안 사례연구: SPC 해피오더 시장분석 기반 사용성개선 제안을 중심으로)

    • Bong-Soo Chai;Kyung-Eun You;Hanjin Lee
      • The Journal of the Convergence on Culture Technology
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      • v.10 no.5
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      • pp.445-452
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      • 2024
    • Through the pandemic, the topography of dining culture is rapidly changing due to the advancement of the food delivery market. Competition in the domestic market is intensifying as Coupang Eats recently surpassed Yogiyo and jumped to second place, and Baedal Minjok(Baemin), the industry's No. 1 company, is also preparing to introduce a subscription system. While the growth of the delivery market is slowing, the use of takeout and pick-up services is increasing due to rising delivery costs and food prices. From Generation Z's perspective, the main factors influencing the active use of app services were identified through prior research as usability and convenience, cost sensitivity, and hedonic motivation. While, they are leading the trend of minimizing spending through 'stepping stone consumption' and delivery pot process instead of choosing a subscription system. Accordingly, we aim to provide customers with a better experience and help strengthen competitiveness by proposing ways to improve and revitalize new delivery apps that reflect the characteristics of Gen.Z. As a result of the expert Delphi survey, we will receive impact evaluation scores in the following order: direct view of accumulated discounts, addition of family benefits, coupon reinforcement, SNS promotion, pick-up walk, in-store promotion, and discount rate display, and review their application to practice. It presents academic and policy implications regarding the food tech market.

    Foundational Research on the Market Strategies and Current Status of Children's Indoor Theme Parks with Korean Characters as Their Theme (국산 캐릭터를 테마로 한 어린이 실내 테마파크의 현황 및 시장전략에 관한 기초연구)

    • Park, Seong-Sik
      • Cartoon and Animation Studies
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      • s.28
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      • pp.235-263
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      • 2012
    • Regarding the theme park business as an area of cultural content business, this study focuses on the trend of pursuing indoor theme parks as a small-scale small capital strategy escaped from the existing approach oriented to large-scale outdoor complex theme parks. It is because although existing large-scale outdoor complex theme parks require the capital with the scale of hundreds of billion won and also high-level technique and the latest operational know-how that they have a great barrier for new entry as well as enormous risk, the rent indoor theme parks succeed in market entry with efficient risk management and flexible market strategies. Thereupon, this study examines the current status of the children's indoor theme park market with Korean characters as their theme as a new market among the indoor theme parks and also investigates the market strategies of this market in the two aspects of expansion: the expansion of Korean characters' property value and the expansion of the local theme park market. For that, this article reviewed the advanced researches on theme parks and divided the types of theme parks existing in Korea with the criteria of classification by space and theme or classification by main users. Also, among the children's indoor theme parks with Korean characters as their theme, this study visited five ones located in the capital area to examine the current status. And about two located in the capital area and also four in the local area, the current data were received from the persons in charge of the companies for analysis. Also, with the subjects of spectators visiting the 'DIBO VILLAGE, Cheonggye-cheon' newly opened on April 25th, 2012, the research on satisfaction was conducted for analysis. Through that, this study analyzed the structure of the existing children's indoor theme park business with Korean characters as their theme and suggested the ground to analyze the effectiveness of market strategies being implemented. It is expected that this study will establish the clues of systematic and profound discussion for the indoor theme park business that can be said to be the niche market of the theme park business and allow the small-scale areal indoor theme parks to be examined as a significant business model for the local theme park industry. In the aspect of character business as well, it is expected that this will give a chance to establish a new model of spatial storytelling expansion in terms of the property value of Korean animation characters.


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