• Korea journal of population studies
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• v.25 no.2
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• pp.41-68
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• 2002

This study explores school to work transition of female youth. Particularly, the analyses focus on a transition to the first job from the graduation, and exits of irregular employees from their first occupational status. Data used for the analysis are “The 4th Survey on Women's Employment”, collected by KWDI in 2001. The results show that it takes 1.54 years on average for transition. Significant factors that influence the probability of transition to the first job include economic situation and satisfaction level of major at college education. The general high school educated are less likely to move into the labor market. Only a half percent of irregular employees at their first jobs exits to regular employees or non-economically active status, and education levels and age cohorts have clear impacts of those exits. Majors in college education and holding irregular jobs before the graduation significantly affect the probability of being regular employees, while industry influences the exits to be non-economically active status.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3439-3445
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• 2011

The Purpose of this study was to analyze the influence of the country image and brand image of product on Chinese consumers' brand attitude and the purchasing behavior. The results of this research are wrapped up as follows : First, the original country image of product is positive related to the product brand image itself. Second, both the country image and brand image of product have positive influences on consumers' brand attitude. Third, Chinese consumers' brand attitude has positive influences on purchasing behavior. Forth, both the country image and brand image of product have positive influences on consumers' purchasing behavior.

• Asia Marketing Journal
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• v.6 no.3
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• pp.83-98
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• 2004

The objective of HyundaiCard is to study its differentiated marketing strategy based on consumer lifestyle. HyundaiCard M as late follower in card market must do creative strategy to catch-up pioneer and early follower. But existing HyundaiCard M has a few problems that are its weak service package, marketing communication, less efficient channel, and low brand awareness. To cover these strategic problems this company formulated "M" remarketing strategy and implemented these tactics: segmenting customer based on lifestyle and doing alphabet marketing. Alphabet marketing means differentiated marketing named S, T, U, A, K based on consumer lifestyle.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.78-84
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• 2021

Issues have arisen over the monopoly of housing sales guarantees by the Housing and Urban Guarantee Corporation. If the Ministry of Land, Infrastructure and Transport appoints an additional guarantee institution, there is concern that the property protection between the two parties is insufficient due to excessive competition and the weakening of urban regeneration resources. It argues that housing supply policies for stabilization of the housing market can be smoothly implemented through monopoly projects. This is judged to be an abuse of market dominant position under the Fair Trade Act, and excessive restrictions on pre-sale guarantee requirements may cause delays in business and infringement of property rights of members. First, the establishment of a designation system for market dominant operators of the Fair Trade Commission enables new entry of private guarantee institutions. Second, it is necessary to improve regulations under Article 63 of the Fair Trade Act (consultation on the establishment of laws restricting competition, etc.). Third, through the establishment of the 「Rules on Housing Supply」 under Article 15 (2), the Minister of Land, Infrastructure and Transport can additionally designate a guarantee institution, thereby guaranteeing the right to select a pre-sale guarantee for the business entity. In addition, it is expected that at least one of a number of guarantee insurance companies can be designated to improve the efficiency of the distribution of social benefits, thereby lowering the volatility of housing prices. Listen and suggest.

• Journal of Korean Society of Forest Science
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• v.98 no.4
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• pp.417-425
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• 2009

This study analyzed core issues addressed in the tentative agreement of WTO ministerial meetings held to finish WTO/DDA negotiations in Geneva in July 2008. The objectives of this study are to analyze changes in tariff reduction on timber products, and their influence on demand and supply of the items according to the modality of Non-Agricultural Market Access (NAMA) and to provide basic information for strategy formulation of our country for further WTO/DDA negotiations. The results indicate that there will not be significant changes in the tariff on sawnwood and on veneer sheets, however, the tariff on plywood need to be cut by around 50% from the applicable tariff rates of 2008 on condition that our country is in the position of developed countries. Therefore, the item of plywood is expected to be influenced greatly according to the change in tariff reduction. From the analysis of influence of tariff reduction on the demand and supply of timber products including sawnwood and wood based panels, such as plywood, particleboard, and fiberboard, the import quantities of the items are expected to be changed from 0.8% to 13.3% if our country is in the position of developed countries, however, they are expected to decline by 0.8%~44.3%, if our country is in the position of developing countries (22, coefficient for developing members).

• The Journal of Information Technology
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• v.7 no.4
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• pp.71-87
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• 2004

The present paper attempts to describe Area Marketing and develop an empirical model for Alcoholic Company. The focus is given on the several area in Korea. With both empirical case studies ad literature review, we aim to develop empirical case and propose a desirable area marketing strategy for specific area Area Market Research was adopted for several Area as an environment analysis and the action plan about sales promotion that each area was developed. After It was implemented for 5 years(1999-2003). The Jiro made a results as follow: The first is sales volume. It was risen Market Share 55.3%(2004.11) more than 38%(1998). The second is Relationship with retailer(wholesaler) and CRM(customer relationship management effects: Loyal customer was increased). The last one is Brand Power which was extended than before.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.12
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• pp.7093-7100
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• 2014

This study analyzed the factors related to labor market transition of job injured workers. The Workers' Compensation Insurance Panel data ver.1, which that was surveyed by the Korean Workers' Compensation & Welfare Service in 2013, was used. Four key findings were made: first, the economically inactive populations are 7.2% and unemployed is 22.3% of occupational accident workers who finished the treatment period; second, 31.5% of laborers who returned to a new workplace went into another type of occupation; third, the results showed that socio-demographic factors, such as gender, age and education years, injury-related factors, such as the treatment period and work limitation, and workplace factors, such as company size and employment status, were associated with the return to work; and fourth, a relatively higher proportion of people who has received occupational training could not return to work and the disability grade was not associated with the return to work. These results suggest that policy makers need to understand the characteristics of labor market transition of job injured workers and develop efficient intervention programs based on the transitional labor market.

• Journal of Korea Fair Competition Federation
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• no.121
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• pp.2-18
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• 2005

이 글은 시장지배적사업자의 배타적 거래행위에 관한 논문이다. 우리 독점규제법은 독점이나 과점 그 자체는 금지하지 않고 그 폐해, 즉 시장지배적사업자의 지위남용만을 규제하는 방식을 취하고 있다. 따라서 일반사업자의 불공정 거래행위를 규제하는 규정(동 법 제23조)과는 별도의 규정(동 법 제3조의2)를 두고 있다. 그러나 미국의 경우 독점의 시도자체를 원칙적으로 금지하는 입법 형식을 취하고 있으며(셔먼법 제2조), 사업자의 불공정거래행위에 대해서는 다른 규정에서 다루고 있다(셔먼법 제1조 및 클레이트법 제3조). 그러므로 독점사업자가 배타적 거래행위를 하는 경우, 우리 독점규제법에 따르면 동 법 제3조의2를 적용하여 해결할 수 있다. 그러나 미국의 경우, 우리 독점규제법 제3조의2와 같은 조항이 없기 때문에, 독점화에 관한 규정을 적용해야 하는지 아니면 불공정 거래행위에 관한 규정을 적용해야 하는지가 문제된다. 이 논문의 저자는 이처럼 독점화와 배타적 거래행위가 교차하는 부분을 문제의식을 갖고 보았다. 미국에서는 이 영역에서 발생하는 법적 문제들을 셔먼법 제2조에 관한 판례법을 통해 해결하고 있다. 이와 같이 이 영역을 독점화의 시도와 연관지어 검토했기 때문에, 매우 엄격한 잣대가 적용되었다. 그러나 최근에는 시장지배적사업자의 "효율적인" 행위가 과잉 규제되는 일이 없도록 해야 한다는 비판이 강하게 제기되면서, 이들의 거래행위에 대해 신중히 검토해야 한다는 주장이 일고 있다. 이에 대해 저자는 "신중한" 검토가 항상 중립적이지도 바람직하지도 않은 것이라고 항변한다. 신중한 검토를 하는 동안, 시장에서의 경쟁자들은 생존 자체에 위협은 느끼기 때문이라고 한다. 실제로 미국에서는 시장지배적사업자들이 신속하지 못한 독점금지 소송을 전략적으로 이용하고 있다고 한다. 또한 저자는 "독점금지법은 경쟁을 보호하기 위한 것이지 경쟁자를 보호하기 위한 것은 아니다"는 슬로건에 대해 강한 이의를 제기한다. 경쟁자 없이는 경쟁도 있을 수 없기 때문이다. 그리고 마지막으로 영화 스파이더맨에서 나온 대사로 끝을 맺는다. "큰 힘을 갖게 되면 큰 책임이 뒤따른단다."

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.3
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• pp.145-153
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• 2016

Cable TV with largest subscription base in pay TV market has difficulty in managing the task of digital switch over. This study analyzed the factors in delay of cable TV switch over and examined the impact of pay TV market structure and competition. The delaying factors turned out to be the lack of incentives and resources of cable TV operators, insufficient policy measures and acceptance tolerance issues of subscribers. Since cable TV operators with monopolistic status in pay TV market had continuous profit from analog service, they were not responsive to digital switch over which requires additional investment. Policy measures including support for the low income household and mandatory cut-off point for stopping analog broadcasting. Subscriber's willingness to accept digital broadcasting in terms of price sensitivity and preference for convenient operation also played a role. Introduction of IPTV in pay TV market influenced the speed of digital switch over of cable TV operators. MSOs with economies of scale showed higher digital switch over rate than independent SO.