• Korea Trade Review
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• v.48 no.2
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• pp.129-151
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• 2023

This study explores whether market share matters for ERPT and also for the effects of FTA on ERPT among exporting countries in the four major fishery import markets - frozen pollock, frozen mackerel, frozen tuna, and frozen spawn in South Korea. In addition, I investigate whether market share matters for price competition among exporting countries. For this, I estimate the export price equation based on the maximum likelihood method by utilizing data on export price in terms of Korean currency, and the cross rate between South Korea and the exporting countries from 2010:M1 to 2019:M12 for the four major fishery import markets. According to the findings, the market share of exporting countries in the import markets matters for the positive effects of FTA on ERPT; however, it is hard to find the relation between the market share of exporting counties and ERPT. In addition, I find little evidence on the effects of market share on price competition structures among exporting countries. I believe that this study helps domestic fishery producers to understand that ERPT, the effect of FTA on ERPT, and price competition structures among exporting countries would be affected by the market share of each exporting country in the major fishery import markets in South Korea. Also, this study would help domestic fishery producers to think about how to deal with the effects of the change in the exchange rate on fishery markets for each FTA partner according to its market share after FTA is effective.

• International Area Studies Review
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• v.12 no.3
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• pp.517-545
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• 2008

This study, tried to describe the corporations and competitiveness of IT industries in Korea and China as well as the general trend in trade using import-export structure. Further, based on trade intensity index, revealed comparative advantage index, Grubel-Lloyd index, constant market share, the trade structure between Korea and China was analyzed for the equipment in the fields of communication, information, broadcasting and their parts. The results are; first, since 2004, China has been catching up with Korea in the number of their companies listed in the global top 500 conglomerates. Second, the trade intensity index increased in 2007 4.57% up from 2002, showing increasingly closer connection between the two countries in the area of communications equipment. Third, according to revealed comparative advantage index, Korea's info-communications equipment seems to comparatively lag behind, but in terms of import-export structure is in the black. Fourth, in recent years, Korean equipment's market share in the Chinese market has been dropped due to the weakening competitiveness and the changing commodity supplies.

• KDI Journal of Economic Policy
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• v.9 no.2
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• pp.3-24
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• 1987

본(本) 연구(硏究)는 한국 일본 대만의 대미수출(對美輸出) 시장점유율(市場占有率) 경쟁양태(競爭樣態)를 분석하고 동경쟁(同競爭)에 있어서 각국 환율(換率)의 역할(役割)을 규명하는 데에 그 목적이 있다. AIDS 수요함수체계(需要函數體系)를 원용하고 거시자료(巨視資料)를 이용하여 이들 3국수출(國輸出)의 미국(美國) 시장점유율함수체계(市場占有率函數體系)를 추정 분석한 결과 한국과 일본, 대만과 일본간에는 각각 강한 대체관계(代替關係)가 존재하는 반면 한국과 대만간에는 높은 대체관계(代替關係)를 발견되지 않았다. 한편 그룹으로서의 한(韓) 일(日) 대만(臺灣)의 대미수출(對美輸出)은 여타국 대미수출(對美輸出)과는 높은 대체성을 보이는 반면 미국의 수입경쟁재(輸入競爭財)와는 거의 대체성이 없는 것으로 나타났으며, 미국 총지출(總支出)의 동(同)3국(國)으로부터의 수입점유율(輸入占有率)에 대한 소득효과(所得效果)가 강하게 나타났다. 연구결과(硏究結果)에 의하면 지금까지의 엔고(高)에 따라 대만이 한국에 비해 더 높은 시장점유율(市場占有率)의 증가(增加)를 시현한 것으로 나타났다. 한편 한국의 경우 일본과 대만의 경우와는 반대로 자국환율변동(自國換率變動)보다도 국내물가변동(國內物價變動)이 대미수출(對美輸出)에 더 큰 효과를 미쳤던 것으로 나타났다. 또한 한국의 경우 원화(貨) 환율효과(換率效果)가 엔화(貨) 환율(換率)의 교차효과(交叉效果)에 의해 압도되고 있어 원화(貨) 및 엔화(貨)의 대(對)달러환율(換率)이 동일한 퍼센트로 절하(切下)(절상(切上))될 경우 3국(國)의 대미수출시장(對美輸出市場)에서의 한국의 점유율(占有率)은 오히려 감소(減少)(증가(增加))되는 것으로 나타났다. 한편 미국의 원화(貨) 절상압력(切上壓力)은 한국과 일본의 대체관계(代替關係)로 인해, 그리고 한(韓) 일(日) 대만(臺灣)에 대한 환율절상압력(換率切上壓力)은 이들과 여타국간의 대체관계(代替關係)로 인해 미국의 총수입억제(總輸入抑制)에 도움이 되지 않을 것이며 오히려 미국의 총지출억제(總支出抑制)가 보다 효과적(效果的)인 수입축소방안(輸入縮小方案)인 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.115-122
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• 2019

The companion animal related businesses are rapidly growing as the pet population increases in Korea. In this study, we analyzed the market trends of companion animal food and products to offer basic information that can be used in related policies and industries. The data were collected using Nielsen Korea's wholesale/retail distribution channels. As a result, in the case of companion dog food, PB products of domestic companies showed the highest market share with 24.6%, and the ratio of domestic companies(54.8%) was higher than that of import companies(45.2%). Domestic PB products also had the highest market share(16.5%) in companion cat food, however, the ratio of import companies(71.6%) was higher than that of domestic companies(28.4%). In the case of the market share of the companion animal products(toys, oral and bath supplies), Nosework mats from domestic companies were top ranked in the toy category(28.0%). Oral products(62.5%) and bath products(59.5%) from domestic companies were also having a higher market share than import companies. Our research may help domestic companion animal product companies to steadily increase market share and the amount of their export.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.348-357
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• 2020

Discussions on entrepreneurship are increasing, but the methodology that can be applied to actual small to mid-sized businesses and venture firms is insufficient, and research on measuring achievement and application is lacking. In this regard, this paper analyzed actual proof on the relationship among entrepreneurial orientation, R&D capabilities, market share, and the creation of BSC future values that can be empirically applied to small to mid-sized businesses and venture firms. A factor analysis and hypothesis verification have been conducted with the SEM model utilizing SmartPLS 3.0 on the recent 7th year (2017) data from the Human Capital Corporate Panel (HCCP) of the Korea Research Institute for Vocational Education and Training. The actual proof analysis revealed that entrepreneurial orientation creates a positive influence on R&D capabilities and the creation of BSC, and also on market share, with R&D capabilities as a parameter. On the other hand, the relationship between entrepreneurial orientation and market share proved to be not statistically meaningful. Future value creation of BSC also could not mediate the relation between entrepreneurial orientation and market share. Therefore, this research has proven that a company must cultivate its personnel's R&D capabilities with their entrepreneurial orientation. Furthermore, it is a significant fact that BSC, the conventional measuring tool for performance management, could not mediate the relationship between entrepreneurial orientation and market share. Future companies aiming at innovation should consider developing a new index that could measure the corporate-level entrepreneurship and conduct performance management.

• Journal of Distribution Research
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• v.14 no.1
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• pp.45-65
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• 2009

As a number of people using the internet for their shopping steadily rises, it is increasingly important for retailers to understand why consumers decide to buy products via online or offline. The main purpose of this study is to develop and test a model that enhance our understanding of how consumers respond future online and offline channels for their purchasing. Rather than merely adopting statistical models like most other studies in this field, the present study develops a model that combines double-cohort method with multinomial logit model. It is desirable if one can adopt an overall encompassing criterion in the study of consumer behaviors form diverse sales channels. This study uses the concept of cohort or aging to enable this comparison. It enables us to analyze how consumers respond to online and offline channels as people aged by measuring their shopping behavior for an online and offline retailers and their subsequent purchase intentions. Based on some empirical findings, this study concludes with policy implications and some necessary fields of future studies desirable.

• Asia Marketing Journal
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• v.6 no.2
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• pp.55-68
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• 2004

After Nakanishi and Cooper(1982) suggested a way of transforming the complicated nonlinear MCI model into a simple linear form, the application of MCI model has been increased. However, the use of MCI model in Korea is quite limited. The goal of this paper is to demonstrate the practical application of MCI(Multiplicative Competitive Interaction) model to a consumer goods industry. MCI model is a form of the attraction model explaining the relation between marketing mix variables and market share. In this study, multiple sources of empirical data are incorporated in the model formulation stage. In the estimation process, the equity estimation is applied to solve the possible multi-collinearity problem among marketing mix variables. Results from the fitted model suggest meaningful managerial implications for the management of brand equity and the allocation of resources among marketing mix variables.

• Aerospace Industry
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• s.91
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• pp.10-13
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• 2006

캐나다는 2003년 기준 항공우주산업 매출이 151.7억 US$로 규모면에서 세계 5위를 기록한 항공 강국이다. 이러한 실적은 비단 양적인면 뿐만 아니라 질적인 면에도 해당된다. 예컨대 캐나다는 세계 상용기 시뮬레이터 부문에서 시장점유율 80%, 리저널 제트기 부문에서 시장점유율 47%를 기록하고 있을 정도로 일부 항공우주분야에서 세계적인 경쟁력을 갖추고 있다.

• KOREAN POULTRY JOURNAL
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• v.53 no.12
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• pp.126-129
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• 2021

계란산업이 포화되면서 소비자들의 눈을 사로잡는 계란 브랜드가 많아지고 있다. 특히 소비자들을 쉽게 이해시키고 쉽게 기억시키기 위한 스토리텔링을 이용해 계란이 단순한 단백질 공급원이 아니라 '깨끗하고 신선한 달걀을 먹는다'라는 이미지 자체를 소비하게 하는 것이다. 이에 본지는 이러한 브랜드 스토리텔링으로 제주지역 전체 계란 시장 점유율 1위, 제주지역 유정란 시장 점유율 1위를 달성한 제주웰빙영농조합의 이욱기 대표를 찾았다.

• Journal of Labour Economics
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• v.29 no.1
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• pp.99-127
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• 2006

This paper examines the effect of the market power of firms in the product market on job creation, job destruction and net job growth. It uses the reconstructed establishment data in the Korean Annual Mining and Manufacturing Survey between 1982 and 2002. This paper shows that job creation has continuously declined since the late 1980s and the decline is common for both market-dominant and competitive firms. The effect of market dominance on job creation is negative, controlling the firm-characteristics variables such as firm size and firm age.